At a Glance
- Tasks: Lead and scale TikTok Shop as a global revenue channel while optimising D2C eCommerce.
- Company: Join a dynamic, family-owned fragrance company with international ambitions.
- Benefits: Enjoy a flexible work schedule with 4 days in the office and 1 day WFH.
- Other info: Work in a friendly environment that values authenticity, agility, and approachability.
- Why this job: Be at the forefront of social commerce and make a real impact on brand growth.
- Qualifications: Experience in TikTok Shop, D2C eCommerce, and CRM/lifecycle marketing is essential.
The predicted salary is between 60000 - 80000 £ per year.
Designer Parfums is a fast-growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 70 markets. We are a friendly family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led fragrances.
Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being Authentic, Agile and Approachable while meeting our business goals.
The Global TikTok Shop, D2C & CRM Manager is responsible for leading and scaling TikTok Shop as a priority global revenue channel, while also owning performance across D2C eCommerce and CRM. Reporting to the Commercial Manager, this role drives the execution and optimisation of owned and emerging digital channels globally, with a primary focus on accelerating TikTok Shop growth, alongside building strong D2C performance and customer retention.
This role sits at the intersection of social commerce, eCommerce, and lifecycle marketing, ensuring all activity aligns with the overall digital trading strategy and P&L objectives. This role is the global owner of TikTok Shop growth, while scaling D2C and CRM to support long-term customer value.
KEY DUTIES AND RESPONSIBILITIES- Global TikTok Shop Ownership (Primary Focus)
- Own the global TikTok Shop strategy, performance, and growth roadmap
- Lead expansion and scaling across key markets (UK, EU, USA)
- Drive revenue growth through:
- Product selection and merchandising
- Promotional strategy
- Creator and affiliate partnerships
- Live shopping and social selling formats
- Identify and scale high-performing content and commercial models
- Stay ahead of platform developments, trends, and best practices
- D2C eCommerce Ownership
- Own day-to-day performance of the global D2C website (e.g. Shopify)
- Deliver against revenue, conversion rate, and AOV targets
- Manage product merchandising, launches, and onsite trading
- Optimize the end-to-end customer journey
- CRM & Retention Strategy
- Own global CRM strategy across email, SMS, and lifecycle channels
- Build and optimize automated customer journeys
- Drive improvements in:
- Customer lifetime value (LTV)
- Repeat purchase rate
- Retention and churn
- Ensure TikTok-acquired customers are effectively retained and monetised
- Trading & Campaign Execution
- Execute the global digital trading calendar across TikTok Shop and D2C
- Lead TikTok-first campaign planning and activation
- Support product launches, seasonal campaigns, and promotional events
- Ensure alignment with Amazon and wider channel activity
- Conversion Rate Optimization (CRO)
- Analyse user behaviour across D2C and TikTok Shop journeys
- Identify and implement conversion improvements
- Run A/B tests across:
- Product pages
- Landing pages
- Checkout flows
- Implement pricing and promotional strategies set by the Commercial Manager
- Manage TikTok Shop offers, bundles, and incentives
- Ensure consistency across D2C and TikTok Shop
- Optimize promotional performance and ROI
- Track and report on key KPIs:
- TikTok Shop revenue, ROI, and growth
- D2C revenue and conversion
- CRM contribution and retention metrics
- Provide insights and recommendations to improve performance
- Proactively identify risks and opportunities
- Drive international growth across TikTok Shop and D2C
- Ensure localisation of:
- Content
- Product assortment
- Pricing and promotions
- Adapt strategies to regional market dynamics
- TikTok Shop (Primary)
- Global TikTok Shop revenue growth
- ROI / profitability of TikTok channel
- Creator / affiliate performance
- Contribution to total digital revenue
- D2C & CRM
- D2C revenue, conversion rate, and AOV
- CRM revenue contribution
- Customer lifetime value (LTV) and retention rate
- Global Growth
- Performance across key international markets
- Channel scalability and expansion success
- Proven experience in TikTok Shop or social commerce (essential)
- Strong background in D2C eCommerce (e.g. Shopify)
- Experience with CRM/lifecycle marketing (e.g. Klaviyo)
- Strong understanding of content-led commerce and creator ecosystems
- Experience managing international / multi-market operations
- Analytical mindset with ability to translate data into action
Head of TikTok Shop & Social Commerce in Watford employer: DESIGNER PARFUMS
At Designer Parfums, we pride ourselves on being a dynamic and family-owned fragrance company that values authenticity, agility, and approachability. Our London-based team enjoys a supportive work culture that fosters personal expression and professional growth, with opportunities to lead innovative projects in the rapidly evolving social commerce space. With a commitment to employee development and a vibrant atmosphere, we offer a rewarding environment for those looking to make a meaningful impact in the global fragrance industry.
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We think this is how you could land Head of TikTok Shop & Social Commerce in Watford
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We think you need these skills to ace Head of TikTok Shop & Social Commerce in Watford
Some tips for your application 🫡
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