Visual Merchandising Manager

Designer Parfums is a fast-growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 80 markets. We are a family-owned business, proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led & lifestyle fragrances.

We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY & JEAN LOUIS SCHERRER, and proud to be distributors for ARIANA GRANDE, GUY LAROCHE, PALOMA PICASSO, AIGNER & GANT. Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work where people feel free to be themselves. We believe in the power of being Ambitious, Agile and Approachable while meeting our business goals.

JOB PURPOSE

We are looking for an experienced Visual Merchandising Manager with a minimum of 12/18 months of experience. We are looking for a candidate with a passion for fragrances and lifestyle brands and trends. You will play a key role in the development and execution of all store launch activations, experiential events, and training conferences. You must be a self-starter and able to manage multiple projects and brands at one time. This is an exciting and hands-on role where you will be part of the UK Marketing team reporting to the Senior UK Marketing Manager. This is a hybrid role - 4 days in our office in London/Watford and 1 day WFH.

KEY DUTIES AND RESPONSIBILITIES

• Lead development and execution of new fragrance launches point of sales marketing materials from briefing artwork design to managing delivery into stores.
• Brilliantly execute comms for all product launches and executions throughout the year across our portfolio of brands with key retail partners – Boots, Superdrug, The perfume shop, The fragrance shop & more.
• Plan, coordinate, and implement all visual merchandising activities in line with monthly marketing calendar, ensuring that the brand is represented in a consistent way across all channels.
• Brief & Manage POS agencies for all UK launches.
• Develop a visual merchandising & marketing communication strategy as well as merchandising guidelines.
• Keep stores up to date with regular communication & provide guidance on VM standards.
• Be responsible for managing each retailer’s deadlines for POS artworks & all comms and ad hoc retailer requests.
• Create briefs for agencies and for the internal creative team to create artwork.
• Upload artworks to Superdrug platform & supply POS agency with approved artworks.
• Organize all POS testers and GWP samples for each launch activation.
• Source ideas and brief suppliers on Training pack items.
• Coordinate packing of training packs with warehouse & Shipping to POS agency.
• Develop staff training materials & organize training conference stands with agencies.
• Conduct frequent Store Audits & reports.

REQUIREMENTS

• Degree in Marketing & Communication, and Business or Management experience in the fragrance/make-up industry, exposed to major brands within an International/ European environment, in a Sales & Marketing/business strategy commercial function.
• English spoken and written language. French and/or Spanish a plus.
• Strong Analytical skills.
• Consumer focus and understanding.
• Strong product sensibility with development skills.
• Excellent written and oral communication, excellent presentation skills, as well as an ability to communicate with multiple cultures, and interpersonal skills.
• Autonomous, leadership, a go-getter attitude, creative and business senses, structured.
• Strong team and project management skills.
• Flexible, adaptable.
• Enthusiasm and curiosity.
• Collaborative and positive, approachable.