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For Companies At a Glance
- Tasks: Manage key retail accounts and drive sales growth across Europe.
- Company: Join Shaneel Enterprises, a leading UK wholesaler in fine fragrances and cosmetics.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Be part of a team that shapes the beauty industry and builds strong retailer relationships.
- Qualifications: 10+ years in retail sales with excellent communication and organizational skills required.
- Other info: Work autonomously while collaborating with a passionate team.
The predicted salary is between 43200 - 72000 £ per year.
Pan-EU Retail Manager
OVERVIEW
Shaneel Enterprises Group is a UK leading fine fragrance global wholesaler in the perfume and cosmetics industry, which directly works with several leading multinational beauty groups, distributing our products into multiple channels ranging from drugstores to perfumeries, to online players and beyond.
JOB PURPOSE
We are seeking a senior experienced individual to compliment and grow our current business, we are looking to expand our business directly into retail chains/retailers i.e. open new direct retail accounts. Penetrate and achieve the desired sales revenue, and visibility in the retail network, identifying business opportunities and establishing sound and reliable connections with the retailer's buying teams.
KEY DUTIES AND RESPONSIBILITIES
Full account management of specified Shaneel portfolio across defined retailers in close conjunction with internal counterparts to deliver specified sales targets.
- Design and implement a strategic retail plan that expands the company’s business into retail chains.
- Work with the Sales team to deliver retailer strategy, and achieve agreed sales and profit targets across Shaneel stocks.
- Chief liaison point between Shaneel and retailers.
- Effectively negotiate and manage a strategic promotional calendar to grow sales performance. Align plans with retailer strategies and negotiate annual business plans to ensure profitable growth and optimum buy-in whilst respecting brand values and profit targets.
- Provide clear reports on activity and retail sales performance. Analyze results vs targets to grow sales performance, sharing qualitative and quantitative results. Review sells-out performance and to take corrective action as required.
- Update and deliver monthly, quarterly, and annual sales forecasts indicating risks and opportunities.
- Full administration of accounts (New Line Forms, JBPs, Promotional Forms, the new retailer set-up, etc.)
- Develop strong networks and partnerships across all relevant departments with all new accounts.
- Ensure consistent excellent service to retailers delivering a best-in-class approach.
- Update on market and competitor activity within all accounts.
- Other ad hoc activities
AREA: Defined EU retailers
REQUIREMENTS
- Multi-branded bricks retailer sales experience
- Minimum 10 years’ relevant experience
- Excellent communication skills – written and verbal
- Highly operational and numerate, commercially minded
- Excellent presentation skills
- Proficient in Microsoft Office
- Strong experience in retailing chains
- Highly organized
- Team player
- A confident and accountable self-starter who can work autonomously and as team player.
PAN-EU National Account Manager - Retailers employer: DESIGNER PARFUMS
Contact Detail:
DESIGNER PARFUMS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PAN-EU National Account Manager - Retailers
✨Tip Number 1
Make sure to leverage your existing network in the retail industry. Reach out to contacts who may have insights or connections within the retailers you are targeting. Building relationships can give you a significant edge in securing meetings and opportunities.
✨Tip Number 2
Stay updated on market trends and competitor activities. Understanding the landscape will help you tailor your approach when discussing potential partnerships with retailers. This knowledge can also demonstrate your commitment and expertise during conversations.
✨Tip Number 3
Prepare to showcase your strategic planning skills. Be ready to discuss how you would design and implement a retail strategy that aligns with Shaneel's goals. Highlighting your past successes in similar roles can make a strong impression.
✨Tip Number 4
Practice your negotiation skills. As a key liaison point, you'll need to effectively negotiate promotional calendars and business plans. Consider role-playing scenarios to refine your approach and build confidence in your negotiation tactics.
We think you need these skills to ace PAN-EU National Account Manager - Retailers
Some tips for your application 🫡
Understand the Company: Research Shaneel Enterprises Group thoroughly. Familiarize yourself with their product range, market position, and recent developments in the perfume and cosmetics industry to tailor your application.
Highlight Relevant Experience: Emphasize your multi-branded retail sales experience and any specific achievements that demonstrate your ability to manage accounts and drive sales growth. Use quantifiable results to showcase your impact.
Showcase Communication Skills: Since excellent communication skills are crucial for this role, ensure your application reflects your ability to convey ideas clearly and effectively. Consider including examples of successful negotiations or presentations you've conducted.
Tailor Your Application: Customize your CV and cover letter to align with the job description. Address how your skills and experiences meet the key duties and responsibilities outlined, particularly in account management and strategic planning.
How to prepare for a job interview at DESIGNER PARFUMS
✨Showcase Your Retail Experience
Make sure to highlight your multi-branded retail sales experience during the interview. Share specific examples of how you've successfully managed accounts and penetrated new retail chains, as this aligns directly with the job's requirements.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to designing and implementing strategic retail plans. Be ready to explain how you would expand Shaneel's business into new retail accounts and what factors you consider when developing these strategies.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly and confidently. Use examples from your past experiences to demonstrate how you've effectively liaised with retailer buying teams and negotiated successful business plans.
✨Be Prepared with Data
Bring data to support your claims about past sales performance. Be ready to analyze results versus targets and discuss how you've taken corrective actions in previous roles to improve sales outcomes. This will show your analytical skills and commercial mindset.
