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For Companies At a Glance
- Tasks: Manage key retail accounts and drive sales growth across Europe.
- Company: Join Shaneel Enterprises, a leading global wholesaler in fine fragrances and cosmetics.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and networking.
- Why this job: Be part of a vibrant team that shapes the beauty industry and builds strong retailer relationships.
- Qualifications: 10+ years in retail sales, excellent communication, and strong organizational skills required.
- Other info: This role offers autonomy and the chance to make a significant impact in the retail sector.
The predicted salary is between 48000 - 84000 £ per year.
Pan-EU Retail Manager
OVERVIEW
Shaneel Enterprises Group is a UK leading fine fragrance global wholesaler in the perfume and cosmetics industry, which directly works with several leading multinational beauty groups, distributing our products into multiple channels ranging from drugstores to perfumeries, to online players and beyond.
JOB PURPOSE
We are seeking a senior experienced individual to compliment and grow our current business, we are looking to expand our business directly into retail chains/retailers i.e. open new direct retail accounts. Penetrate and achieve the desired sales revenue, and visibility in the retail network, identifying business opportunities and establishing sound and reliable connections with the retailer\’s buying teams.
KEY DUTIES AND RESPONSIBILITIES
Full account management of specified Shaneel portfolio across defined retailers in close conjunction with internal counterparts to deliver specified sales targets.
- Design and implement a strategic retail plan that expands the company’s business into retail chains.
- Work with the Sales team to deliver retailer strategy, and achieve agreed sales and profit targets across Shaneel stocks.
- Chief liaison point between Shaneel and retailers.
- Effectively negotiate and manage a strategic promotional calendar to grow sales performance. Align plans with retailer strategies and negotiate annual business plans to ensure profitable growth and optimum buy-in whilst respecting brand values and profit targets.
- Provide clear reports on activity and retail sales performance. Analyze results vs targets to grow sales performance, sharing qualitative and quantitative results. Review sells-out performance and to take corrective action as required.
- Update and deliver monthly, quarterly, and annual sales forecasts indicating risks and opportunities.
- Full administration of accounts (New Line Forms, JBPs, Promotional Forms, the new retailer set-up, etc.)
- Develop strong networks and partnerships across all relevant departments with all new accounts.
- Ensure consistent excellent service to retailers delivering a best-in-class approach.
- Update on market and competitor activity within all accounts.
- Other ad hoc activities
AREA: Defined EU retailers
REQUIREMENTS
- Multi-branded bricks retailer sales experience
- Minimum 10 years’ relevant experience
- Excellent communication skills – written and verbal
- Highly operational and numerate, commercially minded
- Excellent presentation skills
- Proficient in Microsoft Office
- Strong experience in retailing chains
- Highly organized
- Team player
- A confident and accountable self-starter who can work autonomously and as team player.
PAN-EU National Account Manager - Retailers employer: DESIGNER PARFUMS
Contact Detail:
DESIGNER PARFUMS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PAN-EU National Account Manager - Retailers
✨Tip Number 1
Familiarize yourself with the key players in the retail industry across Europe. Research their business models, product offerings, and market strategies. This knowledge will help you tailor your approach when reaching out to potential retail partners.
✨Tip Number 2
Network actively within the beauty and cosmetics sector. Attend industry events, trade shows, and conferences where you can meet decision-makers from retail chains. Building these relationships can open doors for direct retail account opportunities.
✨Tip Number 3
Prepare to showcase your previous successes in account management and sales growth. Be ready to discuss specific examples of how you've penetrated new markets or expanded existing accounts, as this will demonstrate your capability to achieve similar results at Shaneel Enterprises Group.
✨Tip Number 4
Stay updated on market trends and competitor activities in the fragrance and cosmetics industry. Understanding the competitive landscape will allow you to identify unique selling propositions and craft compelling pitches to retailers.
We think you need these skills to ace PAN-EU National Account Manager - Retailers
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in multi-branded retail sales and account management. Use specific examples that demonstrate your ability to achieve sales targets and manage relationships with retailers.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the key duties and responsibilities outlined in the job description, particularly your experience in developing strategic retail plans.
Showcase Communication Skills: Since excellent communication skills are crucial for this position, ensure that your application materials are well-written and free of errors. Highlight instances where you successfully negotiated or collaborated with retailer teams.
Demonstrate Analytical Abilities: Include examples in your application that showcase your analytical skills, such as how you've used data to inform sales strategies or improve performance. This will align with the requirement to analyze results vs targets.
How to prepare for a job interview at DESIGNER PARFUMS
✨Showcase Your Retail Experience
Make sure to highlight your multi-branded retail sales experience during the interview. Share specific examples of how you've successfully managed accounts and penetrated new retail chains, as this aligns directly with the job's requirements.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to designing and implementing strategic retail plans. Be ready to explain how you would expand Shaneel's business into new retail accounts and what strategies you would employ to achieve sales targets.
✨Communicate Effectively
Since excellent communication skills are crucial for this role, practice articulating your thoughts clearly and confidently. Use examples from your past experiences to demonstrate how you've effectively liaised with retailer buying teams and negotiated successful business plans.
✨Be Prepared with Data
Bring data to the table! Be ready to discuss your previous sales performance, including qualitative and quantitative results. This will show that you are numerate and can analyze results versus targets, which is essential for growing sales performance.
