At a Glance
- Tasks: Lead and scale TikTok Shop as a global revenue channel while optimising D2C eCommerce.
- Company: Join a dynamic, family-owned fragrance company with international ambitions.
- Benefits: Flexible work schedule with 4 days in the office and 1 day WFH.
- Other info: Work in a friendly environment that values authenticity and personal growth.
- Why this job: Be at the forefront of social commerce and make a real impact on brand growth.
- Qualifications: Experience in TikTok Shop, D2C eCommerce, and CRM/lifecycle marketing is essential.
The predicted salary is between 60000 - 80000 € per year.
OVERVIEW
Designer Parfums is a fast-growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 70 markets. We are a friendly family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led fragrances. Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being Authentic, Agile and Approachable while meeting our business goals.
JOB PURPOSE
The Global TikTok Shop, D2C & CRM Manager is responsible for leading and scaling TikTok Shop as a priority global revenue channel, while also owning performance across D2C eCommerce and CRM. This role drives the execution and optimisation of owned and emerging digital channels globally, with a primary focus on accelerating TikTok Shop growth, alongside building strong D2C performance and customer retention. This role sits at the intersection of social commerce, eCommerce, and lifecycle marketing, ensuring all activity aligns with the overall digital trading strategy and P&L objectives.
KEY DUTIES AND RESPONSIBILITIES
- Global TikTok Shop Ownership (Primary Focus)
- Own the global TikTok Shop strategy, performance, and growth roadmap
- Lead expansion and scaling across key markets (UK, EU, USA)
- Drive revenue growth through:
- Product selection and merchandising
- Promotional strategy
- Creator and affiliate partnerships
- Live shopping and social selling formats
- Identify and scale high-performing content and commercial models
- Stay ahead of platform developments, trends, and best practices
- D2C eCommerce Ownership
- Own day-to-day performance of the global D2C website (e.g. Shopify)
- Deliver against revenue, conversion rate, and AOV targets
- Manage product merchandising, launches, and onsite trading
- Optimize the end-to-end customer journey
- CRM & Retention Strategy
- Own global CRM strategy across email, SMS, and lifecycle channels
- Build and optimize automated customer journeys
- Drive improvements in:
- Customer lifetime value (LTV)
- Repeat purchase rate
- Retention and churn
- Ensure TikTok-acquired customers are effectively retained and monetised
- Trading & Campaign Execution
- Execute the global digital trading calendar across TikTok Shop and D2C
- Lead TikTok-first campaign planning and activation
- Support product launches, seasonal campaigns, and promotional events
- Ensure alignment with Amazon and wider channel activity
- Conversion Rate Optimization (CRO)
- Analyse user behaviour across D2C and TikTok Shop journeys
- Identify and implement conversion improvements
- Run A/B tests across:
- Product pages
- Landing pages
- Checkout flows
- Implement pricing and promotional strategies set by the Commercial Manager
- Manage TikTok Shop offers, bundles, and incentives
- Ensure consistency across D2C and TikTok Shop
- Optimize promotional performance and ROI
- Track and report on key KPIs:
- TikTok Shop revenue, ROI, and growth
- D2C revenue and conversion
- CRM contribution and retention metrics
- Provide insights and recommendations to improve performance
- Proactively identify risks and opportunities
- Drive international growth across TikTok Shop and D2C
- Ensure localisation of:
- Content
- Product assortment
- Pricing and promotions
- Adapt strategies to regional market dynamics
KEY PERFORMANCE INDICATORS (KPIs)
- TikTok Shop (Primary)
- Global TikTok Shop revenue growth
- ROI / profitability of TikTok channel
- Creator / affiliate performance
- Contribution to total digital revenue
- D2C & CRM
- D2C revenue, conversion rate, and AOV
- CRM revenue contribution
- Customer lifetime value (LTV) and retention rate
- Global Growth
- Performance across key international markets
- Channel scalability and expansion success
REQUIREMENTS
- Proven experience in TikTok Shop or social commerce (essential)
- Strong background in D2C eCommerce (e.g. Shopify)
- Experience with CRM/lifecycle marketing (e.g. Klaviyo)
- Strong understanding of content-led commerce and creator ecosystems
- Experience managing international / multi-market operations
- Analytical mindset with ability to translate data into action
Head of TikTok Shop & Social Commerce in Luton employer: DESIGNER PARFUMS
At Designer Parfums, we pride ourselves on being a family-owned business that fosters a friendly and inclusive work environment in the heart of London. Our commitment to authenticity and agility empowers employees to thrive while driving innovation in the fragrance industry. With ample opportunities for professional growth and a focus on collaboration, we ensure that our team members feel valued and inspired to contribute to our global success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of TikTok Shop & Social Commerce in Luton
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Designer Parfums or similar companies. Use LinkedIn to reach out and ask for informational chats – you never know who might help you land that interview!
✨Tip Number 2
Show off your TikTok skills! Create a portfolio showcasing your best social commerce campaigns or content strategies. This will not only demonstrate your expertise but also give you a chance to stand out from the crowd when applying through our website.
✨Tip Number 3
Prepare for the interview like it’s a TikTok trend! Research the company, understand their brands, and be ready to discuss how you can drive growth for TikTok Shop. Bring fresh ideas to the table that align with their goals and values.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role. It shows you're genuinely interested in joining the Designer Parfums family.
We think you need these skills to ace Head of TikTok Shop & Social Commerce in Luton
Some tips for your application 🫡
Show Your Passion for Social Commerce:When you're writing your application, let your enthusiasm for social commerce and TikTok Shop shine through. We want to see how you can bring that passion to our team and help us grow in this exciting space!
Tailor Your Experience:Make sure to highlight your relevant experience in D2C eCommerce and CRM. We love seeing how your background aligns with the role, so don’t be shy about showcasing your achievements and how they relate to what we do at Designer Parfums.
Be Authentic:At StudySmarter, we value authenticity. Don’t just list your skills; share your story! Tell us why you’re interested in this role and how your unique experiences make you a great fit for our family-owned business.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at DESIGNER PARFUMS
✨Know Your TikTok Inside Out
Make sure you’re up to speed with the latest trends and features on TikTok. Familiarise yourself with successful campaigns and how they’ve driven sales. Being able to discuss specific examples will show your passion and expertise in social commerce.
✨Showcase Your D2C Knowledge
Prepare to talk about your experience with D2C eCommerce platforms, especially Shopify. Be ready to share insights on how you've optimised customer journeys and improved conversion rates in previous roles. This will demonstrate your capability to manage the global D2C website effectively.
✨Highlight Your CRM Strategies
Discuss your experience with CRM tools like Klaviyo and how you’ve built automated customer journeys. Share specific metrics that showcase your success in improving customer retention and lifetime value. This will illustrate your understanding of lifecycle marketing.
✨Be Ready for Data-Driven Discussions
Prepare to analyse and interpret data during the interview. Think of examples where you’ve used analytics to drive decisions or improve performance. Showing an analytical mindset will be crucial, especially when discussing KPIs related to TikTok Shop and D2C.
