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- Tasks: Lead exciting fragrance projects and create global campaigns that resonate with consumers.
- Company: Join Designer Parfums, a vibrant player in the perfume and cosmetics industry.
- Benefits: Hybrid work model, competitive salary, and opportunities for creativity and growth.
- Other info: Dynamic role with a focus on innovation and collaboration across global markets.
- Why this job: Be part of a fun brand that transports people to the tropics through scent.
- Qualifications: Degree in Marketing or Business and 4+ years in marketing, preferably in beauty.
The predicted salary is between 50000 - 65000 £ per year.
Designer Parfums is a rapidly growing player in the perfume and cosmetics industry, with a UK base and international ambitions. Our diverse brand portfolio includes HAWAIIAN TROPIC, PLAYBOY, GHOST, ARIANA GRANDE, JENNIFER LOPEZ, CERRUTI, GANT, MCM and more. We're on a journey of innovation and influence, and we invite you to join us in shaping the future.
A rare opportunity to play an integral part in the future of a fun and playful brand that is on a mission to transport consumers to the tropics through the power of scent. You will work on exciting projects ranging from NPD to creating global campaigns to working with local markets across the globe. If you have a passion for fragrance and Gen Z trends, and experience working in marketing and brand development, this could be the role for you. This is a hybrid role which requires working 4 days from our office in London/Watford and 1 day from home.
KEY DUTIES AND RESPONSIBILITIES
- Manage the full lifecycle of innovation projects, including the launch of new fragrances, from initial fragrance selection to final artwork/design, ensuring seamless collaboration with cross‑functional teams to deliver on time and in full (OTIF).
- Oversee the implementation of comprehensive communication strategies for the product launches, ensuring alignment with the brand's vision and market trends.
- Manage and refine the social media strategy, encompassing influencer partnerships, paid and organic reach, content creation, and community engagement, to maximise brand presence and consumer interaction.
- Conduct and analyse consumer trend studies to inform the development of new concepts, future launches, and the optimisation of marketing campaign performance.
- Collaborate with commercial teams to track marketing campaign performance (sell‑out vs in‑store and media investments).
- Translate strategic objectives into detailed, actionable plans that outperform competitors and drive market share growth.
- Guide agency partners to produce innovative concepts, communications, and assets that resonate with target audiences.
- Manage operational aspects, including budget oversight, licensor approvals, and the maintenance of key brand management tools such as the Designer Parfums Cloud.
- Ensure the brand's presence is consistently represented across key online retailers, adhering to the latest brand guidelines and utilising updated assets.
- Coordinate and prepare for critical meetings, including the development of presentations, product prototypes, fragrance lab samples, and display materials.
- In some cases, present the brand to internal or external partners, demonstrating an ability to adapt the way you present to appeal to the recipient.
- Cultivate and maintain a strong, productive relationship with the licensor, acting as a key point of contact and brand ambassador.
REQUIREMENTS
- Degree in Marketing or Business
- 4+ years in Marketing, preferably in fragrance or beauty, with experience in NPD
- Experience in social media and digital marketing
- Proactive and collaborative, with excellent communication and presentation skills
- Highly autonomous and resourceful with strong analytical and problem‑solving capabilities
- Creative, with a passion for design and exceptional attention to detail
- Excellent project management skills and ability to adapt fluidly to everchanging priorities
Global Brand Manager employer: DESIGNER PARFUMS
Contact Detail:
DESIGNER PARFUMS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Designer Parfums. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your passion for fragrance and Gen Z trends during interviews. Bring examples of how you've engaged with these topics in your previous roles to really stand out.
✨Tip Number 3
Prepare for your interview by researching Designer Parfums' recent campaigns. Being able to discuss their work shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed and you’re considered for this exciting role.
We think you need these skills to ace Global Brand Manager
Some tips for your application 🫡
Show Your Passion for Fragrance: When you're writing your application, let your love for fragrance and the beauty industry shine through. Share any personal experiences or projects that highlight your enthusiasm for scent and how it connects to the Hawaiian Tropic brand.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, especially in marketing and brand development.
Highlight Your Project Management Skills: Since this role involves managing innovation projects, be sure to showcase your project management experience. Talk about how you've successfully led projects from start to finish, ensuring everything runs smoothly and on time.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Hawaiian Tropic!
How to prepare for a job interview at DESIGNER PARFUMS
✨Know Your Brand Inside Out
Before the interview, dive deep into Hawaiian Tropic's brand values, product lines, and recent campaigns. Understanding their mission to transport consumers to the tropics through scent will help you align your answers with their vision.
✨Showcase Your Marketing Savvy
Prepare examples from your past experience that highlight your skills in managing innovation projects and executing successful marketing strategies. Be ready to discuss how you've used consumer trend studies to inform your decisions and drive results.
✨Be Social Media Savvy
Since the role involves managing social media strategies, come prepared with insights on current Gen Z trends and how they can be leveraged for brand engagement. Share any relevant experiences where you've successfully increased brand presence online.
✨Practice Your Presentation Skills
You might need to present ideas or concepts during the interview, so practice articulating your thoughts clearly and confidently. Tailor your presentation style to engage your audience, just as you would when presenting to internal or external partners.