Overview
Swindon, United Kingdom — London, United Kingdom
The Websites Team is responsible for all aspects of the Nationwide website estate – including nationwide.co.uk, nationwide-intermediary.co.uk, themortgageworks.co.uk, and product pages in the internet bank and banking app. Our purpose is to ensure customers receive a simply brilliant experience every time they interact with us online.
As the SEO Manager, you will shape and deliver a strategy across SEO (Search Engine Optimisation), AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) and AIO (Artificial Intelligence Optimisation) that blends technical excellence, content optimisation and data‑driven insight. You’ll work closely with product, content, UX, Media, Social and engineering teams to ensure SEO is embedded into everything we do – from site structure and page performance to content strategy and new feature development.
Hybrid Working
We offer hybrid working wherever possible. You will spend at least two days per week, or if part‑time, 40% of your working time, at either our Swindon or London office.
Responsibilities
- Lead the organic discovery strategy across search engines, answer‑based results, and AI‑driven platforms, increasing visibility across Google, featured snippets, PAA, voice search, and generative experiences.
- Drive answer visibility and citations, developing practical approaches to increase inclusion in featured snippets, AI‑generated summaries, and conversational search results.
- Ensure content is structured to define entities, answer real questions, and meet user intent while delivering against EEAT principles.
- Collaborate with PR, content, and brand teams to improve source credibility and recognition.
- Lead keyword, topic, prompt, and intent strategy to support discovery and answer capture, turning search and AI insight into actionable briefs.
- Audit existing content for clarity, quality, answerability, freshness, and expertise signals, supporting the editorial team.
- Track beyond rankings – focus on visibility, share of voice, answer inclusion, citations, brand mentions, and organic contribution to leads or revenue.
- Build a clear performance view using tools such as Google Search Console, Adobe Analytics, and SEO and AI visibility platforms, and communicate insights to non‑SEO stakeholders.
- Act as the go‑to expert on SEO, AEO, GEO, and AIO best practice, educating and influencing marketing, content, PR, product, and leadership teams.
Qualifications
- Strong technical SEO expertise, including crawlability, indexing, site architecture and internal linking.
- Proven experience in on‑page optimisation, including metadata, content structure and entity‑based optimisation.
- Strong capability in keyword, topic, and intent research, including competitor and landscape analysis.
- Experience using SEO tools such as Ahrefs, Conductor or equivalent platforms.
- Ability to interpret complex performance and search data, turning insight into clear, actionable recommendations.
- Strong understanding of content strategy and UX principles, and how users interact with search and AI‑driven experiences.
- Excellent written and verbal communication skills, with the ability to explain complex concepts clearly to senior leaders and non‑specialist audiences.
- Strong influencing and stakeholder‑management skills, with confidence to challenge constructively and secure alignment across teams.
- Curious, adaptable mindset with a strong interest in the evolving search, AI and organic discovery landscape.
Benefits
- Access to private medical insurance
- A highly competitive pension to help you build a strong foundation for retirement
- Access to an annual performance‑related bonus
- Training and development to help you progress your career
- A great selection of additional benefits through our salary sacrifice scheme
- Life assurance to provide peace of mind for you and your loved ones in the event of your death
- Wellhub – access to a range of free and paid options for health and wellness
- Up to 2 days of paid volunteering a year
Job Info
- Job Identification: 2590
- Apply Before: 07/01/2026, 10:55 PM
- Locations: Nationwide House, Swindon, Wiltshire, SN38 1NW, GB; 1 Threadneedle Street, London, Greater London, EC2R 8AY, GB
