Marketing Campaigns Coordinator in Swindon

We have an opportunity within our Customer Marketing team, working in the Customer Change Squad. You’ll find yourself part of a newly formed cross functional team, consisting of all the essential skills and resources required to develop and deliver clear and engaging Customer Change communications, with the member at the heart of everything you do.

As a Marketing Campaigns Coordinator in the Customer Change Squad, you’ll work alongside your manager, and the rest of your Squad to map out optimal customer journeys and communications that support these journeys. You’ll be responsible for managing the creative development and delivery of these communications. Working across all 121 channels – mail, email and digital prompts, you’ll manage the end-to-end process, from the initial briefing through to go-live. You’ll ensure all communications are delivered on time and to budget with a clear focus on driving commercial, customer and brand outcomes.

For this role you’ll need to have experience in creative development and communications delivery, with good collaboration and stakeholder management skills. You’ll have excellent communication skills and be proactive, using your initiative to spot opportunities to optimise creative to drive customer engagement. If you have agency or client-side experience in marketing, are passionate and creative, with good comms management skills, then we want to hear from you.

We are happy to consider flexible working approaches to help you perform at your best. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our Swindon, London or Bournemouth office.

If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here. If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

The extras you’ll get:

• Access to private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

We forge our own path at Nationwide. As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives. If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society. We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next:

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

What you’ll be doing:

Working alongside Marketing Campaign Coordinators in the Customer Change Squad and with support from your manager, you will be responsible for managing the development of clear and engaging direct response communications that provide extra support and guidance to customers through periods of change. You will write creative briefs, briefing squad copywriters or our CRM agency on comms requirements. You will be responsible for ensuring all assets are reviewed and approved through our internal creative review process by all key stakeholders. Working closely with your squad Content Editor you’ll ensure email and prompts are built, fully tested and delivered on time. By building a strong working relationship with our mail house, you’ll brief them on direct mail requirements, ensuring mailings are thoroughly proofed and successfully delivered. You’ll utilise customer insight and track comms performance to understand how comms are performing, which will enable you to provide learnings and insight for future optimisation to improve comms and customer experience. You will be responsible for ensuring all campaigns delivered by the squad are on brand, on time and within budget whilst ensuring all assets meet all regulatory requirements and managing these assets through all relevant controls and processes. Collaboration will be a key part of the role, as you’ll be working closely with your squad team, key stakeholders and third-party suppliers to ensure successful delivery of the campaign and onward journey. Ensuring you invest time in these relationships to align on goals and outcomes will be critical to being successful.

About you:

We’re looking for somebody who has/is:

• Experience of direct marketing campaign management/delivery and channels, such as direct mail, email and digital prompts (in internet bank and mobile app)
• Copy and creative development expertise – experience in developing high quality customer focussed communications
• A good communicator and influencer, confident at both writing and presenting
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables
• The ability to work within a well governed environment and optimise processes
• Excellent attention to detail and proof-reading skills
• Experience of managing and influencing internal stakeholders and experience of working with agencies
• The ability to understand, analyse and interpret insight and data to make informed recommendations

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.