Marketing Planning Manager

We’re looking for a driven and highly organised marketing planner to join our team and play a critical role in delivering the Money Management Squad’s strategy and customer engagement communication commitments. As a member of the Customer Marketing community, you will be responsible for working in partnership with the Squad Lead to design marketing plans that meet customer needs and drive commercial, customer & brand outcomes.

This is a collaborative role that requires you to make connections across the business, enable people to deliver great work, and engage with a variety of stakeholders along the way. You will ensure the Money Management Squad has a clear marketing plan and be responsible for the delivery of key priorities. At the heart of our plans are our members, who are at the centre of every decision we make as a Society.

The role requires relevant and current marketing, planning, and engagement expertise, business and commercial acumen, stakeholder management capability, strong interpersonal and communication skills, data, and insight analytical capability. We are happy to consider flexible working approaches to help you perform at your best. The working hours (per week) for this role can be between 30 and 35 hours. This is a 12-month Fixed Term Contract opportunity.

At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job, you’ll spend at least two days per week, or if part-time, you’ll spend 40% of your working time, based at either our Swindon, London or Bournemouth office.

If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here. If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

The extras you’ll get include:

• Access to private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance‑related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

We forge our own path at Nationwide. As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us. At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard‑setter, we work for the good of customers, communities, and broader society. We are purpose‑driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next: If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

You’ll spend regular time with your key stakeholders building strong relationships and a deep understanding of the commercial/market/brand/channel/customer insight and the future propositional roadmap. And you’ll work collaboratively with your partner areas to develop detailed plans that meet customer needs and achieve our commercial & brand outcomes.

As part of that, you will work closely with the broader personalisation and performance teams to unlock potential and move closer towards our ambition of delivering truly personalised customer communications. You’ll also work closely with other members of Customer Marketing – in Customer Engagement or Performance Marketing Squads – and the Personalisation team. You will also work closely with the Marketing Effectiveness team to forecast future activity, analyse marketing performance data, and report on results.

You will be prioritising, making decisions, and finding solutions to blockers and issues daily – this role is varied and interesting. You will work in your team to generate innovative ideas for marketing, creating business cases to support them, and driving a marketing plan forward. You will also support the team scanning and spotting ‘pain points,’ such as potential barriers, prioritisation, resource, budget concerns, and ensuring the appropriate escalation is followed.

Using your excellent organisational skills, you will help to arrange/prepare for stakeholder sharing sessions – including agendas ensuring inputs and outputs are created. Additionally, you will support the prioritisation of work to move the plans forwards and work closely with the Squad Lead to direct the team to achieve their goals.

For this role, you will have/be:

• Organisational skills that are second to none, and you will have the ability to prioritise and flex your work to support your team
• A “Test and Learn” approach – someone who encourages test and learn, sharing successes and learning from failures
• Experienced working and collaborating with multi‑disciplined teams to understand opportunities, developments, and initiatives
• Excellent stakeholder relationship management skills to support important partnerships across the community, with the aim of supporting and evolving our planning approach
• Highly adept at engaging partners, supported by excellent negotiation and influencing capabilities. Collaborating and building exceptional relationships is essential to the role
• A solid understanding of marketing within financial services and have valuable experience of working in a campaign process or marketing matrix environment
• Role model behaviours driving for a one team mindset, greater collaboration, and enhanced/more efficient ways of working
• Comfortable analysing and presenting performance data & reviews to senior stakeholders, confidently managing 121 marketing strategies and channels
• A proactive self‑starter who can take initiative and is a natural problem solver. An excellent collaborator who can demonstrate excellent stakeholder management, supported by good negotiation and influencing others in a positive manner, and is highly resilient
• Experience of strategic and tactical planning across multiple 121 channels, driving personalised direct marketing campaigns
• Strong understanding of customer insight and needs, data‑driven marketing and customer experience concepts

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.