Integrated Communications Assistant Manager

Integrated Communications Assistant Manager

• London, United Kingdom
• Swindon, United Kingdom

As an Integrated Communications Assistant Manager, you\'ll help deliver integrated campaigns that spark engagement, build our brand and drive commercial impact. Working across paid, owned and earned channels, you\'ll play a key role in bringing campaigns to life, creating joined-up communications that resonate with audiences, earn attention and contribute to culturally relevant, talkable marketing.

Reporting to the Integrated Communications Manager, you\'ll support the development and execution of integrated communications plans that connect brand, media, social and creator, content and PR activity into seamless customer experiences. You\'ll work closely with internal specialists, agency partners and stakeholders across the business to help ensure campaigns are strategically aligned, creatively impactful and flawlessly executed.

This is an exciting opportunity for a collaborative and commercially minded marketer who is passionate about integrated communications and understands the importance of creating campaigns that people notice, engage with and share. You\'ll help shape activity from planning through to delivery, using audience insights, cultural trends and campaign performance to continuously improve effectiveness and impact.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you\'ll spend at least two days per week, or if part time you\'ll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here .

Whilst these locations are where we are primarily looking to fill the role, if you\'re an internal applicant based in a different location we would welcome your application and if successful, your hiring manager will provide further details on how this could work for this specific role. You can also find out more about our approach to hybrid working here .

Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.

Uncompromisingly Customer, whatever our role

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we\'re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don\'t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you\'re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you\'re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

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Disability Confident

We\’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That\’s why we\’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we\’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

What you’ll be doing

In this role, you\'ll support the planning, development and delivery of integrated marketing campaigns across paid, owned and earned channels, helping to bring joined-up communications to life in a way that delivers both brand and commercial impact. You\'ll work closely with internal teams, specialist marketing functions and agency partners to ensure campaign activity is coordinated, effective and delivered efficiently.

You\'ll help develop integrated communications plans that connect media, social, creator, PR, content and customer communications activity, creating seamless experiences for audiences across multiple touchpoints. You\'ll contribute to campaign briefing, creative development and execution, ensuring all activity aligns with brand strategy, business priorities and commercial objectives. You\'ll also support the development of ideas that increase campaign engagement, relevance and shareability.

Working collaboratively across media, social, creator, content and PR teams, you\'ll help maximise campaign effectiveness and deliver a consistent customer experience. Building strong relationships with stakeholders across Marketing, Corporate Affairs and the wider business will be key, enabling effective collaboration and successful campaign delivery.

You\'ll support campaign budget management, planning processes and governance requirements, while monitoring performance and contributing to reporting, insight generation and optimisation recommendations. By staying up to date with audience behaviours, channel developments, cultural trends and emerging opportunities, you\'ll help ensure campaigns remain relevant and effective.

You\'ll also support the management of agency partners, ensuring high-quality outputs are delivered against agreed objectives and timelines. Throughout everything you do, you\'ll champion excellence in execution and help ensure all activity reflects Nationwide\'s brand standards and customer-first approach.

About you

As a minimum, you\'ll have:

• Experience delivering or supporting integrated marketing or communications campaigns
• Experience working with multiple stakeholders and coordinating activity across different teams
• Strong project management and organisational skills, with the ability to manage multiple priorities
• Excellent communication and relationship-building skills
• An understanding of how paid, owned and earned channels work together to create effective integrated campaigns
• Experience working with external agencies and managing campaign deliverables
• Commercial awareness and an understanding of how marketing contributes to business outcomes
• Strong attention to detail and a commitment to delivering high-quality work
• A proactive and collaborative mindset, with a willingness to challenge constructively and continuously improve

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

Say it straight - We are brave in speaking out and saying what we think – we\’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

Push for better - We don\'t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

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