Customer Marketing Manager

We’re transforming how millions of people engage with their finances by delivering marketing that is relevant, timely, and genuinely useful. As a Customer Marketing Manager in the Performance Marketing team, you’ll play a key role in shaping customer marketing strategy for our retail products, helping us balance customer needs, commercial priorities, and our brand to deliver better outcomes for our 18 million members.

We are happy to consider flexible working approaches to help you perform at your best. At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job, you'll spend at least two days per week, or if part-time, you'll spend 40% of your working time, based at either our London, Swindon or Bournemouth office.

The extras you’ll get:

• Access to private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

What you’ll be doing:

As the Customer Marketing Manager, you’ll develop customer marketing strategies and plans that respond to business objectives, customer needs, and performance insight. You’ll translate complex challenges into clear, prioritised recommendations across our owned channels. You’ll work closely with product, insight, decisioning, channel, and creative teams to shape relevant, joined‑up customer activity and journeys. Using data and performance trends, you’ll guide decisions, identify opportunities, and focus investment where it can deliver the greatest impact. Within your squad, you’ll lead planning conversations, helping teams make informed trade‑offs and stay focused on the activity that matters most. You’ll bring a strong point of view on customer marketing best practice, championing relevance over volume, customer lifecycle thinking, and a test and learn mindset. Additionally, you’ll build strong relationships with senior stakeholders and partner teams, providing confidence through clear thinking and well‑structured plans. You’ll also help ensure priorities are realistic, well sequenced and aligned to broader business and customer goals, spotting risks, and resolving blockers early.

About you:

We are looking for the following:

• You have strong experience in customer marketing, CRM or 1:1 marketing, and know how to build marketing strategies that are rooted in customer need, commercial priorities and performance insight.
• You understand what best‑in‑class marketing looks like across owned channels, and can apply that thinking in a practical and commercially useful way.
• You’re strategic as well as hands‑on: able to step back, see the bigger picture, and turn complexity into clear priorities and actions.
• You’re confident using data, insight, and results to shape recommendations, challenge assumptions, and improve outcomes.
• You’re an excellent collaborator who builds strong relationships quickly and works well across multi‑disciplinary teams.
• You have the credibility and influencing skills to lead conversations, shape decisions, and bring others with you – even without formal line‑management responsibility.
• You’re organised and comfortable managing multiple priorities, but you don’t mistake process for impact – you stay focused on what will make the biggest difference.
• You have high standards, good attention to detail, and a strong sense of ownership.
• Above all, you care about creating marketing that is genuinely useful, well‑judged, and customer‑first.