Healthcare Marketing Lead in Cambridge

This is a new role. The role exists to support and grow our Healthcare Markets, and content in all its forms is how it does that: proposition and messaging, internal communications, and, critically, external thought leadership. You’ll work closely and directly with Healthcare teams and subject matter experts, turning their expertise into content that builds client demand for our services and helps marketing earn its seat at the table.

It's a highly visible position that requires confidence to challenge, influence, and lead. You'll create clarity from complexity, shape raw expertise into sharp, credible content, and drive performance from teams who don't report to you. This is healthcare marketing, so you'll need real experience in the sector; you can't shape credible content for MedTech, drug delivery, or life sciences clients without it.

In practice, that means owning the content agenda for each Healthcare Market and delivering it across all its forms, from proposition and messaging to internal communications and, above all, external thought leadership. You'll set the direction, lead the conversations with subject matter experts that surface and shape their thinking, and see content through from idea to published asset, making sure it lands with the right audiences and earns its place commercially.

You will be the pivot point between the Markets and the rest of the marketing team, ensuring everything is joined-up, well-timed, commercially grounded, and performs. Our values are important to us, and this position reinforces the need to have everyone: Proactivity, Adaptability, Client-Centricity, Collaboration, Trust. This is a hybrid role requiring 3 days per week on site.

Job Duties and Responsibilities

• Own the content agenda across all its forms. You'll decide what each Healthcare Market should be saying, to whom, and when, and turn that into a living content plan tied to commercial priorities.
• Develop content with our subject matter experts. You'll lead editorial conversations with engineers, scientists, and consultants, drawing out their thinking, finding the angle that matters to clients, and shaping raw expertise into clear, credible, compelling content.
• Own Healthcare marketing strategy and planning. You will define and own the marketing strategy for our Healthcare Markets, translating that into a clear and actionable plan with a strong editorial and content agenda at its heart.
• Work with Market Heads and senior commercial leaders. You will work hand in hand with Market Heads, Business Development Leads and Account Management teams to understand pipeline priorities, engagement barriers, align on growth targets, and ensure marketing activity is anchored in commercial opportunity.
• Own the digital visibility strategy for your markets. You'll be responsible for ensuring your markets are well-represented and findable across digital channels.
• Drive performance management and accountability. You'll own monthly Marketing performance reporting for Healthcare Markets, tracking how content and campaigns perform, presenting results clearly and honestly to senior stakeholders.
• Hold Markets accountable for using what we produce. You'll ensure Market teams are using what marketing produces, that activity is followed through on, and that leads from campaigns are properly tracked and progressed.
• Work with Channel Execution to optimise channel performance. You will work closely with the Channel Execution team to ensure campaign delivery is aligned with market priorities.

Things you may also be asked to help with

• Contributing to the overall marketing calendar and planning process.
• Supporting the development of sales enablement materials and proposals.
• Representing marketing in commercial and sector planning conversations.
• Helping shape how the wider marketing team evolves and improves.
• Supporting onboarding or knowledge-sharing with newer team members.
• Contributing to cross-pillar marketing initiatives where market insight is needed.

What is success:

• Our Healthcare Markets refer to you for expertise, guidance, experience, best practice and ‘how to’ – you’re trusted and respected.
• You help to build and then drive each Market’s calendar with tangible outputs and measurable performances.
• Through the combination of all efforts, you improve the demand of our services for ICPs through awareness, consideration and intent to engage.

Requirements

What will help you succeed in the role?

• A strong editorial instinct and a capable writer and editor, able to take rough, technical input and turn it into content that is clear, credible, and worth reading.
• A confident and credible communicator who can engage, influence, and where necessary direct senior leaders, including those outside of marketing.
• A strategic thinker who can translate commercial priorities into marketing plans, and marketing results into commercial narrative.
• Strong relationship builder who can hold their own in rooms with Market Heads and senior stakeholders while maintaining productive working relationships across the whole marketing team.
• Analytical and data-literate, able to interrogate campaign performance, identify what the data means, and make clear recommendations.
• Highly organised and able to manage competing priorities across multiple markets simultaneously.
• Comfortable in ambiguity, able to structure new approaches, and willing to build in the absence of precedent.
• A genuine collaborator who understands that individual success in this role depends on the strength of the broader team.

Experience and Education

• Essential: real experience marketing within healthcare, whether MedTech, medical devices, drug delivery, life sciences, or a closely related field.
• Essential: a strong track record in content development in all its forms, from proposition and messaging to internal communications and external thought leadership.
• Commercial marketing experience in a B2B setting, with a clear understanding of how content and thought leadership drive pipeline and demand.
• Proven track record of working alongside and influencing senior commercial or sales leaders.
• Experience in a consultancy, professional services, or technical/innovation environment strongly preferred.
• Demonstrable experience in campaign planning, lead generation, and performance management.
• Degree or equivalent qualification in marketing, business, or a related discipline preferred; experience and evidence of impact will carry significant weight.

Benefits

CDP delivers product development services powered by deep expertise in science, engineering, design, and strategy. We help clients solve complex challenges, accelerate innovation, and bring products to market through integrated capabilities spanning early discovery to commercial launch. As part of our benefits package, we offer:

• flexible working
• a discretionary bonus
• excellent learning and development opportunities
• a 12% non-contributory pension
• private healthcare
• electric vehicle lease salary sacrifice schemes
• share incentive plan
• 33 days holiday inclusive of bank holidays