At a Glance
- Tasks: Lead the creation of engaging brand content for Hilton's EMEA marketing team.
- Company: Join Hilton, a global leader in hospitality with a diverse portfolio.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and quality.
- Why this job: Shape creative strategies that elevate brand storytelling and make an impact.
- Qualifications: Strong creative writing skills and experience in content strategy required.
Hilton is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. The company’s portfolio includes 28 world-class global brands, over 9,400 hotels across 144 countries and territories and an award-winning customer loyalty program, Hilton Honors®.
As Senior Manager, Brand Content, you will lead the development of content that powers creative across Hilton’s EMEA marketing and loyalty team. Working closely with regional and global colleagues and partner agencies, you will translate brand strategy into strong creative briefs and content strategies, support high-quality creative development, and help ensure assets are prioritised and distributed effectively across key channels and touchpoints.
Responsibilities
- Lead brand content development: Ensure work is strategically aligned, insight-led, and on-brand.
- Write creative briefs and shape content strategy: Translate brand and business priorities into clear, inspiring creative briefs.
- Partner across teams and agencies: Build strong partnerships across regional and global teams, aligning priorities and guiding work from development through delivery.
- Oversee content curation and distribution: Ensure assets are used effectively and consistently across the organisation.
- Use insight to strengthen effectiveness: Refine briefs, improve content effectiveness, and help shape recommendations for future development.
- Champion creative quality and collaboration: Drive high creative standards and foster a collaborative way of working.
- Travel requirements: as required.
Qualifications
Creative Leadership & Content Strategy
- Strong creative credentials, with experience developing brand content that informs and elevates high-quality creative work.
- Strong ability to write inspiring creative briefs and help shape content strategies that respond to both brand and business priorities.
- Excellent creative judgment, with a sharp eye for storytelling and brand expression.
Content Development & Delivery
- Ability to manage multiple content priorities at once, balancing deadlines, stakeholders, and changing business needs.
- Experience managing content development from brief through delivery, with strong judgement, attention to detail, and accountability for quality.
- Comfortable working in fast-paced environments that require agility, organisation, and sound judgment.
Partnership & Stakeholder Engagement
- Strong interpersonal and influencing skills, with the ability to build trusted relationships across teams, agencies, and senior stakeholders.
- Experience working across complex organisations to align priorities and deliver against shared brand and business goals.
Channel & Distribution Understanding
- Understanding of how brand content is adapted and distributed across key channels, including social, digital, CRM, and paid media.
Communication & Presentation
- Excellent written and verbal communication skills, with the ability to present ideas clearly and credibly to a range of stakeholders.
- Confident in creating and delivering presentations.
Collaboration & Agility
- A team player with a collaborative mindset and a proactive, can-do attitude.
- Comfortable navigating ambiguity, exercising sound judgement, and adapting quickly to evolving priorities.
Minimum Qualifications
- BA/BS/Bachelor’s Degree or experience in lieu of.
Senior Manager, Brand Content in Watford employer: Description Hilton
Hilton is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration within the EMEA Brand Marketing Team. Employees benefit from opportunities for professional growth, a strong emphasis on creative quality, and the chance to work with diverse teams across the globe, all while being part of a leading hospitality brand known for its commitment to excellence and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Content in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Description Hilton and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Description Hilton are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Description Hilton on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Description Hilton. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Brand Content in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Description Hilton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Description Hilton:Show us that you’ve done your homework! In your application, briefly mention what you admire about Description Hilton’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Description Hilton
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Description Hilton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Description Hilton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
