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- Tasks: Lead Canon's creator and influencer presence, developing engaging social content and partnerships.
- Company: Join Canon, a global leader in imaging and innovation with a diverse culture.
- Benefits: Enjoy hybrid working, flexible hours, competitive salary, and generous holiday allowance.
- Why this job: Make an impact by connecting with the next generation of creators through authentic campaigns.
- Qualifications: 3-5 years in influencer management, strong content creation skills, and social media expertise.
- Other info: Dynamic environment with opportunities for personal growth and career advancement.
The predicted salary is between 38000 - 44000 £ per year.
We’re looking for a Social Media Channel Specialist to lead and grow Canon’s creator and influencer presence across Europe. In this role, you’ll build strong partnerships with creators, develop engaging social content, and help connect Canon with the next generation of creators through authentic, trend-driven campaigns that support both brand awareness and commercial results.
Responsibilities
- Creator relationship management: Identify, nurture, and manage relationships with creators, influencers, and digital storytellers (B2C, B2P) who align with Canon’s brand values and audience. Oversee kit loans, gifting, and collaboration logistics. Align governance and messaging with Corporate Communications and Brand teams.
- Ownership of agency and tools: Manage the scope of work (SOW), performance, and budget of the selected influencer agency. Define business cases for bespoke tool requirements and lead implementation and usage across teams and NSO.
- Creator centric content: Commissioning UCG non-branded content for Canon EMEA’s TikTok channel, maintaining a consistent and engaging content schedule in close collaboration with the social media channel specialist. Manage a central bank of influencer/creator led assets which central and NSO teams can utilise for marketing purposes. Support local NSO teams to work with creators, and where relevant secure rights for usage of this content beyond local scope. Continuously optimize content based on platform trends, audience behaviour, and performance analytics. Collaborate with internal teams and creators to ensure content aligns with Canon’s brand tone, visual identity, and strategic objectives.
- Trending & Reactive Content: Monitor social trends and lead and coordinate the creation of reactive content to drive platform engagement. Establish agile processes with Corporate Communications and Brand to enable timely and relevant content production.
- Grow Canon’s authentic reach via creators’ channels: Embed Canon products within the creator community, growing our social mentions and brand preference amongst aspiring creators and younger audiences.
- Social Commerce: Drive sales through creator partnerships in close collaboration with the Affiliates team. Ensure transparent reporting and performance tracking to demonstrate ROI and business impact.
- Budget management: Ensure efficient use of budget across all projects, managing payments across all parties in a timely and accurate manner.
- Governance: Partner with Marketing Strategy, Product Marketing, Legal/IP, Digital, and Analytics teams to ensure content compliance, product alignment, and performance measurement. Support NSOs with scalable strategies and localized execution.
Qualifications
- 3–5 years of experience managing content creator/influencer relationships for a brand or an agency.
- 1-2 years of experience creating and editing content.
- Experience with paid social media advertising and usage rights negotiations.
- 1-2 years of experience managing agency teams and campaign budgets.
- Strong understanding of platform-specific best practices and algorithms.
- Proficiency in tools such as Meta Business Suite, Hootsuite, Sprout Social, Canva, or Adobe Creative Suite.
- Familiarity with Google Analytics, social media analytics, and campaign tracking tools.
- Excellent writing, editing, and communication skills.
- Proven ability to manage multiple projects and meet tight deadlines.
- Understanding of SEO and content marketing principles.
- Knowledge of influencer marketing and affiliate campaigns.
Experience required:
- Experience developing and executing influencer/creator strategies across B2C and B2P audiences.
- Influencer & Creator Management; Proven track record in influencer marketing and creator partnerships.
- Content & Social Media Expertise: Strong understanding of social platforms, content formats, and audience engagement.
- Agency & Budget Management: Experience managing external agencies and handling budgets with clear ROI.
- Cross-functional Collaboration: Ability to navigate complex stakeholder environments and drive integrated execution.
- Trend Responsiveness: Skilled in identifying and reacting to cultural and platform-specific trends.
- Commercial Impact: Familiarity with affiliate marketing and performance-based influencer campaigns.
- Governance & Compliance: Understanding of content licensing, IP, and brand safety protocol.
Personal Attributes:
- Drive for results.
- Focus on the Customer.
- Take ownership and accountability.
- Act as a team player.
- Shows courage and conviction.
- People orientated.
- Caring for self and others.
Salary: £38,000 - £44,000 per annum, plus 10% bonus (dependent on experience).
Social Media Content Creator Programme Specialist employer: Description Canon UK
Contact Detail:
Description Canon UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Content Creator Programme Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work. Whether it’s social media campaigns or content creation, make sure it’s easily accessible online. This way, when you chat with potential employers, you can back up your claims with real examples.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and think about how you can contribute to their goals. Practice common interview questions and come armed with your own questions to show you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the time to engage with us directly. Let’s get you that dream job!
We think you need these skills to ace Social Media Content Creator Programme Specialist
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and content creation shine through. We want to see that you’re not just looking for a job, but that you genuinely care about connecting with creators and making an impact.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in influencer marketing and content creation. We love seeing how your skills align with what we do at Canon, so don’t hold back!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary to make your achievements stand out – we want to see what you’ve accomplished!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Description Canon UK
✨Know Your Creators
Before the interview, research Canon's current creator partnerships and campaigns. Familiarise yourself with their brand values and the types of influencers they work with. This will help you demonstrate your understanding of their strategy and how you can contribute to it.
✨Showcase Your Content Skills
Prepare a portfolio that highlights your best content creation work. Include examples of successful campaigns you've managed, especially those involving influencer collaborations. Be ready to discuss the strategies you used and the results achieved.
✨Be Trend-Savvy
Stay updated on the latest social media trends and platform-specific best practices. During the interview, share your insights on how you would leverage these trends to create engaging content for Canon’s audience, showing that you can think on your feet.
✨Demonstrate Budget Management Experience
Be prepared to discuss your experience managing budgets for influencer campaigns. Highlight specific examples where you maximised ROI and how you handled any challenges. This will show your ability to manage resources effectively in a fast-paced environment.
