e-Commerce CRO Senior Specialist

Locations

• Canon Europe Limited, Uxbridge, MID, UB11 1ET, GB
• 6 Roundwood, Stockley Park, Uxbridge, MID, UB11 1AA, GB (Hybrid)

Job Function

• Specialist

About Us

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.

With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.

Why Join Us?

• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links – Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site

If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.

Job Description

As a Conversion Rate Optimisation (CRO) Senior Specialist, you will oversee the EMEA B2C e-Commerce sites\’ CRO programme. Your role involves fostering a culture of testing, implementing robust A/B and MVT testing strategies, and aiming to increase website conversion rates and Average Order Value (AOV) to drive incremental revenue growth.

Responsibilities

• Performance Optimisation: Drive changes to enhance conversion rates through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders
• Partnership Management: Supervise daily and weekly activities of agency partners to drive results. This includes ideation, testing prioritisation, brief reviews, UAT testing & QA, reviewing post-test results, and monitoring high-level programme KPIs.
• Cross-Functional Collaboration: Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation.
• Implementation of Successful Tests: Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation.
• Advocacy and Education: Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
• Continuous Improvement: Continuously look to learn from industry peers to improve the maturity of digital experimentation within Canon
• Personalisation Strategy: Spearhead the development and implementation of tailored strategies across all facets of the digital e-commerce landscape, aiming to advance towards 1:1 personalisation. Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
• Digital Experimentation Tools Relationship Lead: Your role will involve spearheading the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely. This includes scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
• Expertise: Be recognised as one of the in-house experts in the use of the following tools- Optimizely, ContentSquare, Google Analytics, and survey tools like Qualaroo/Qualtrics

Qualifications

Skills and knowledge required:

• Expert knowledge of A/B and MVT testing programs (e.g., Optimizely)
• Skilled in customer experience intelligence tools (e.g., ContentSquare)
• Advanced knowledge of analytics platforms (e.g., Google Analytics)
• Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage
• Good understanding of user experience (UX) principles and practices, and working closely with UX & UI Designers
• Strong analytical skills to interpret data and make data-driven decisions
• Excellent interpersonal skills with the ability to communicate effectively and concisely
• Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO
• Experience with site personalisation strategies and implementation

Experience required:

• Several years of experience in establishing and managing CRO/ A/B testing programmes within an e-commerce environment (can be either agency or client-side)
• Experience in managing agencies and working within agile frameworks, including proficiency in project management tools like Jira and Asana
• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

Salary: £45,000 – £53,500 per annum, plus 10% bonus (dependent on experience)