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For Companies At a Glance
- Tasks: Manage trade marketing and press activities, delivering engaging campaigns for the travel industry.
- Company: Join a leading travel company known for award-winning holidays and a fantastic workplace culture.
- Benefits: Enjoy flexible hybrid working, competitive salary, 25 days holiday, and perks like discounted gym memberships.
- Why this job: Be part of a dynamic team driving innovative marketing strategies in a fun, inclusive environment.
- Qualifications: Experience in B2B marketing, strong analytical skills, and a passion for travel are essential.
- Other info: Opportunity for overseas famtrips and a supportive team dedicated to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We are expanding our incredible marketing team and have a number of newly created roles. To support our vision for the future and achieve our ambitious strategic goals, we are looking for a Trade Marketing Manager to join our team.
The core responsibility will be to manage the trade marketing and trade press activity. The successful candidate will have experience within a similar role, taking ownership and delivery of compelling, cross-channel marketing campaigns, including those for trade audiences and a firm understanding of the B2B marketing mix and distribution channels in the travel industry. The role will be based in Dorking (hybrid), with a minimum of 3 days in the office per week. The role also allows flexi hours to suit, offering 8am - 4pm, 9am - 5pm or 10am - 6pm.
To apply, please provide your CV and covering letter. We aim to respond within 7 days. We are dedicated to creating a diverse and inclusive workplace where all candidates feel welcomed and supported. Our team is here to assist you at every step, whether you require additional information or support to navigate the application process.
The Role
The Trade Marketing Manager's core responsibility is to manage the trade marketing and trade press activity. Reporting to the Senior Brand and Acquisition Manager and working closely with the Head of Trade Partnerships and wider trade team, this role manages trade marketing activity including campaign delivery, trade press advertising and PR as well as key account marketing, including partner stores. This key role supports our ambitious efforts in developing our trade strategy.
What you’ll be doing?
- Trade Marketing Planning and Implementation: Working with Head of Trade Partnerships, develop and implement a trade marketing plan that delivers a credible and market-leading presence which will support the trade team’s growth objectives.
- Trade Campaign Delivery: Accountable for ensuring all support material for use in B2B and B2C trade marketing is created and distributed in a timely manner.
- Trade Press Relationship Management: Responsible for all trade press liaison both editorial and paid, building strong relationships with all key trade and industry bodies to raise the profile of Kuoni amongst the travel trade press.
- Trade PR: Responsible for delivering trade PR including writing press releases to support key business and trade initiatives, identifying opportunities for news stories and planning a programme of pro-active opportunities to gain positive coverage within the trade press.
- Manage entry process for trade awards nominations: Alongside the Head of Trade Partnerships and ensure coverage across all related marketing channels.
- Trade Database and Email Marketing: Work with CRM Manager to ensure trade database is up to date and to understand data to drive engagement.
- Trade Marketing Planning: Create and manage a trade marketing calendar for use by the trade account team to track and monitor activity.
- Trade Team Liaison: Represent marketing in key trade meetings, ensuring the trade team is aware of upcoming plans, activity and news from marketing.
- Trade Team Support: Support trade team with implementation of agent partner marketing; providing guidance on effective briefs for internal Studio and Content teams or external agencies.
- Brand Guardianship: Ensure the trade team have a thorough understanding of brand guidelines and are well equipped in supporting travel agents to adhere to brand guidelines.
- Trade Website / Trade Portal: Ensure agent areas of the website are up-to-date and collaborate with broader trade and digital teams on the creation of the online marketing portal.
- Trade Brochures: Management of the brochure process for travel agents, including forecasting usage quantities, liaising with a 3rd party to arrange storage and delivery of brochures to travel agents.
- Performance Analysis: Track, measure, and report on the effectiveness of marketing campaigns, using insights to guide future marketing strategies.
- Competitor Analysis: Continuously monitor the competitive landscape to stay informed on industry trends, competitor campaigns, and trade initiatives.
You will have:
- Proven experience in ownership and delivery of compelling, cross-channel marketing campaigns, including those for trade audiences.
- Firm understanding of the B2B marketing mix and distribution channels in the travel industry.
- Strong understanding of brand management and the ability to maintain brand integrity across all marketing efforts.
- Strong analytical skills to measure campaign effectiveness and drive continuous improvement.
- Proficiency in project management, with a history of delivering projects on time and within budget.
- Highly effective at cross-functional stakeholder management.
Desirable:
- CIM or IDM qualifications.
- Background in trade marketing within the travel or retail sectors, preferably with premium or luxury brands.
Personal Qualities:
- A proven track record of building close working relationships and partnering effectively with business-wide teams.
- Strong organisational skills, capable of efficiently juggling multiple tasks.
- Creative and self-motivated, with a track record of adaptability and impactful influence.
- A meticulous eye for detail and a deep appreciation for brand integrity.
- Tenacious and resilient, with the drive to pursue campaign goals and objectives.
- Proven influencing skills with the gravitas necessary to lead and inspire within a matrixed organisation.
In return you’ll receive the following:
- Competitive salary.
- Opportunity to work for the 'Best Place to work in Travel', with like-minded colleagues.
- Flexible hybrid working, offering 2 days to work from home a week.
- Company matched pension scheme, we’ll match up to 5%.
- Overseas Famtrips.
- 25 days holiday, plus bank holidays (increases with length of service).
- Free annual travel insurance (for partner and/or immediate family).
- Free onsite parking (first come first serve).
- Opportunity to travel to Kuoni destinations.
- Monthly Perkbox credits (discounted gym membership, free coffees etc).
- Free eye tests.
- Cycle to work scheme.
- Discounted Holidays and prize draws.
Trade Marketing Manager employer: DERTOUR UK
Contact Detail:
DERTOUR UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Familiarise yourself with the travel industry, especially the B2B marketing mix and distribution channels. Understanding the nuances of trade marketing in this sector will help you speak confidently about your experience and how it aligns with our goals.
✨Tip Number 2
Network with professionals in the travel marketing space. Attend industry events or webinars to connect with potential colleagues and learn more about current trends and challenges in trade marketing.
✨Tip Number 3
Prepare to discuss specific examples of successful cross-channel marketing campaigns you've managed. Highlight your analytical skills by being ready to talk about how you measured their effectiveness and what insights you gained.
✨Tip Number 4
Showcase your understanding of brand management and integrity. Be prepared to discuss how you've maintained brand standards in previous roles, as this is crucial for the Trade Marketing Manager position at StudySmarter.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing and B2B campaigns. Use specific examples that demonstrate your ability to manage cross-channel marketing efforts, as this is crucial for the Trade Marketing Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the travel industry and how your skills align with the company's vision. Mention your understanding of the B2B marketing mix and provide examples of successful campaigns you've managed.
Showcase Analytical Skills: Since the role requires strong analytical skills, include instances where you've measured campaign effectiveness or conducted competitor analysis. This will show your ability to drive continuous improvement in marketing strategies.
Highlight Team Collaboration: Emphasise your experience in cross-functional stakeholder management. Provide examples of how you've successfully collaborated with different teams to achieve marketing objectives, as this is key for the role's responsibilities.
How to prepare for a job interview at DERTOUR UK
✨Know Your Trade Marketing Fundamentals
Make sure you have a solid understanding of trade marketing principles, especially within the travel industry. Be prepared to discuss your experience with B2B marketing campaigns and how you've successfully engaged trade audiences in the past.
✨Showcase Your Campaign Successes
Come ready to share specific examples of cross-channel marketing campaigns you've managed. Highlight the results and metrics that demonstrate your ability to deliver compelling marketing strategies that align with business objectives.
✨Demonstrate Strong Relationship Management Skills
Since the role involves liaising with trade press and building relationships with key industry bodies, be prepared to discuss how you've successfully managed stakeholder relationships in previous roles. Share any relevant experiences that showcase your interpersonal skills.
✨Prepare for Performance Analysis Questions
Expect questions about how you measure the effectiveness of your marketing campaigns. Be ready to explain the tools and methods you use for tracking performance and how you apply insights to improve future strategies.
