Digital & Social Executive in Dorking

Hours & Location: Hybrid - Dorking, Full Time, Monday to Friday (3 days required in office)

We live and love travel, do you? At Kuoni, we've been creating unforgettable travel experiences for over 60 years. As one of the UK's most recognised and trusted travel brands, we're passionate about inspiring people to explore the world through expertly crafted holidays and exceptional service. We're looking for a creative, commercially minded Digital & Social Executive to join our Marketing team. While content creation sits at the heart of this role, so does understanding what makes great digital marketing. We're looking for someone who's just as interested in performance, customer behaviour and digital channels as they are in creating brilliant content.

This is an opportunity for someone who enjoys creating engaging content and bringing brands to life on social media, but who also understands what drives digital performance behind the scenes. Working across organic social, paid social and broader digital marketing activity, you'll use insight, data and customer behaviour to help shape campaigns, improve performance and support commercial objectives. You'll work closely with colleagues across Brand, Commercial and Product, gaining exposure to everything from content creation and paid social campaigns to website optimisation and digital analytics. As part of a small but ambitious team, you'll have the opportunity to make a real impact, develop your digital marketing expertise and grow your career with one of the UK's leading travel brands.

If you need extra support with your application, simply let us know. We value diversity, equity & inclusion. If you do require any additional support, please contact [email protected], and a member of our team will be in touch to discuss how we can support you and any reasonable adjustments we can make.

Role Overview

An exciting opportunity to join the Kuoni UK Marketing team as our Digital & Social Executive. This is a hands-on role - running our organic social channels, supporting on paid social, contributing to wider digital marketing activity and creating the content that fuels it all. We’re a playful brand, selling holidays to incredible destinations around the world. You'll combine creativity with commercial thinking to bring our brand to life, using insight to create content and campaigns that inspire customers and drive performance.

Key Responsibilities

• Organic, paid and performance: Day to day, you'll run our organic social channels across Meta, YouTube, Pinterest and beyond. You'll shape the content calendar, plan, create and publish content, adapting ideas for each platform so every channel delivers for both the brand and the business.
• You'll work alongside our Performance Marketing Manager and Social Agency to support the delivery of paid social activity - briefing campaigns, monitoring budgets, reviewing performance and using insight to identify opportunities for improvement.
• You'll understand the link between the two: what performs well organically is often what's worth boosting and ultimately building into paid campaigns to drive leads.
• You'll have experience of using analytics tools to help understand performance across channels, using insight to shape what you post, what you boost and what you try next.
• You'll test and learn constantly - new formats, new ideas, keeping an eye on trends and jumping on the ones that genuinely fit our brand and destinations.

Content creation

• You'll create the content that feeds organic and paid alike - filming, editing short-form video, recording voiceovers, and designing posts and assets in Canva/Adobe Creative Cloud.
• You'll draw out the travel expertise already in our business, turning the expertise, knowledge and experiences of our travel specialists into content people want to watch.
• You'll work closely with our Brand and Commercial teams to understand trading priorities so all activity supports our commercial objectives.
• You'll brief our Studio team on paid social creative and longer-form video, managing feedback and revisions to ensure everything lands on time and to the highest standard.

Wider digital support

• You'll support the Web & CRO Manager with ad hoc website updates.
• You'll support the Performance Marketing Manager on wider digital marketing activity, helping connect campaign performance across paid search, paid social and organic content to identify opportunities for improvement.
• You'll understand the connection between SEO, content and digital performance, using all available insight on audience behaviour to inform content ideas to improve discoverability.

You will have

• Passion for travel and natural curiosity about the world.
• Comfortable being creative and analytical, using insight to shape ideas.
• Ability to bring your own personality to our content - whether that's behind the camera filming others or stepping in front of it yourself.
• Curiosity, proactivity and commercial mindset, spotting opportunities others might miss.
• Strong relationship-building capabilities and teamwork skills.

Essential Experience

• Creating content for all channels - filming, editing short-form video, recording voiceovers, and designing posts and assets in Canva/Adobe Creative Cloud.
• Managing and implementing social media campaigns and budgets for both paid and organic.
• Analytical skills to report on and evaluate campaign results.
• Collaborating with digital marketing agencies.
• Solid grasp of branding, voice, and content creation for social media.
• Organisational skills to manage and prioritise multiple workstreams.

Desirable

• Background in marketing within the travel or retail sectors, preferably with premium or luxury brands.
• Understanding of the travel trade and an interest in marketing synergy.
• Interest or understanding of sustainable tourism practices.

Personal qualities

• Creative and proactive in supporting campaigns and problem-solving.
• Attention to detail and dedication to brand integrity.
• Resilient and goal-oriented, with a commitment to driving campaign success.
• Effective communication skills and the ability to work under pressure.

Why Join Kuoni?

This is an opportunity to join a passionate, collaborative team at one of the UK's most respected travel brands. You'll work in an environment where creativity is encouraged, ideas are valued, and you'll have the freedom to test, learn and shape how we engage with customers across digital channels. As part of DERTOUR UK, you'll be joining a business that brings together some of the travel industry's most loved brands, offering exciting opportunities for development and career growth. Alongside a competitive benefits package, you'll be part of a team that shares a genuine passion for travel and delivering exceptional customer experiences.

If you're excited by the idea of combining content creation, social media, digital marketing and travel in one role, we'd love to hear from you. Apply today and help our digital presence reflect the quality, expertise and passion that Kuoni is known for.

In return you’ll receive the following:

• Competitive salary
• Opportunity to work for the ‘Best Place to work in Travel’, with like-minded colleagues - in a modern and fun office.
• Flexible hybrid working, offering 2 days to work from home a week
• Company matched pension scheme, we'll match up to 5%
• 25 days holiday, plus bank holidays (increases with length of service)
• Free annual travel insurance (for partner and / or immediate family)
• Free onsite parking (first come first serve)
• Opportunity to travel to Kuoni destinations
• Monthly Perkbox credits (discounted gym membership, free coffees etc)
• Free eye tests
• Cycle to work scheme
• Discounted Holidays and prize draws