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- Tasks: Lead and grow a high-performing sales team to drive revenue and forge strategic partnerships.
- Company: Join Solmar Villas, part of DERTOUR UK, a leader in villa holidays.
- Benefits: Enjoy competitive salary, hybrid working, travel perks, and private healthcare.
- Why this job: Make a real impact in a dynamic, customer-focused environment with growth opportunities.
- Qualifications: Proven sales leadership experience, ideally in travel or hospitality sectors.
- Other info: Collaborative culture where your voice shapes success and career growth.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. We are looking for a Sales & Distribution Director to join our leadership team at Solmar. This is a high-impact role for someone who thrives in fast-paced, customer-focused environments and knows how to build high-performing teams, forge strategic partnerships, and drive revenue growth.
About Solmar: With over 30 years in the villa holiday business and sending thousands of guests on unforgettable holidays every year, Solmar Villas is proud to be part of DERTOUR UK, one of Europe's leading travel groups and the travel and tourism division of the REWE group. Specialising in villa holidays with private pools, Solmar Villas offers a wide range of villas spread across over 30 destinations in Europe and the USA - including Spain, Portugal, Greece, and Florida. With over 2000 villas to choose from, spanning from collections perfect for couples to villas big enough to bring all the family, there's something for everyone on a Solmar Villa holiday.
The Role: We're looking for a dynamic and commercially astute Sales and Distribution Director to lead and scale our sales function across B2B and B2C channels. While experience in villas or accommodation-based travel is a bonus, it's not essential. What matters most is your ability to build and develop a high-performing sales team, forge strong partnerships, and consistently deliver results in a fast-paced, customer-focused environment. You'll be responsible for shaping and executing our sales and distribution strategy, enhancing team capability, and delivering ambitious revenue and margin targets.
The role is based in our head office in Burton-on-Trent and offers hybrid working (Monday-Wednesday will be required in the office per week). To apply, please provide your CV and covering letter. We aim to respond within 7 days. We are dedicated to creating a diverse and inclusive workplace where all candidates feel welcomed and supported. To ensure everyone has an equal opportunity throughout the application process, we welcome you to get in touch. Our team is here to assist you at every step, whether you require additional information or support to navigate the application process. We believe that promoting diversity and inclusion enriches our organisation, and we are committed to helping all candidates showcase their talents and potential.
Responsibilities
- Sales Leadership & Delivery: Lead, coach, and grow the sales team to deliver against KPIs, with a sharp focus on performance, accountability, and motivation. Design and execute sales strategies to drive growth across direct, trade, and third-party channels, aligning with company goals. Embed a culture of high performance, continuous improvement, and results-driven activity within the sales function.
- Channel & Distribution Strategy: Grow existing relationships with key distribution partners - including travel agents, tour operators, and OTAs. Identify and activate new revenue opportunities across existing and emerging markets. Oversee pricing, margin management, and commercial deal structures to ensure competitive, profitable distribution.
- Collaboration & Commercial Impact: Work cross-functionally with Marketing, Revenue, and Operations to ensure campaigns, pricing, and product availability support sales success. Champion the customer journey across channels, with a focus on conversion, service, and retention. Ensure sales activities are informed by accurate data, robust reporting, and market insight.
- Innovation & Insight: Use analytics, CRM tools, and reporting platforms to monitor performance and improve decision-making. Keep ahead of industry trends, competitor activity, and customer behaviour to influence commercial direction. Embrace technology and automation to improve team efficiency and sales conversion.
You will have:
- An experienced, results-oriented sales director, ideally from travel, hospitality, leisure, or a similar customer-led industry.
- Very strong leadership skills, with experience building and developing sales teams that consistently hit or exceed targets.
- Commercially astute, with confidence managing complex sales pipelines, pricing strategies, and distribution models.
- Excellent communication, relationship-building, and negotiation skills across internal and external stakeholders.
- Comfortable in a data-led environment and capable of making smart, fast decisions with pace and clarity.
- Resilient, energetic, and hands-on - with a clear drive for results and continuous improvement.
Desirable:
- Experience working with villa holidays, accommodation providers, or tour operations.
- Familiarity with CRM tools, booking systems, and commercial reporting platforms.
What we offer:
- Competitive salary
- Hybrid working environment
- Travel perks and industry discounts
- Pension
- Private Health care, including dental & eyecare
- The chance to make a real impact in a growing, customer-driven business
- A collaborative, ambitious culture where your voice and leadership will shape success
Solmar Villas - Sales & Distribution Director in Burton upon Trent employer: DERTOUR UK
Contact Detail:
DERTOUR UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Solmar Villas - Sales & Distribution Director in Burton upon Trent
✨Tip Number 1
Network like a pro! Get out there and connect with people in the travel and hospitality industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Solmar Villas and understanding their values and goals. Think about how your experience aligns with their mission of delivering unforgettable holidays. Tailor your responses to show you’re not just a fit for the role, but also for the company culture.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. Focus on showcasing your leadership skills and how you’ve driven results in previous roles. Confidence is key when you’re aiming to lead a high-performing sales team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Solmar team. Keep an eye on your inbox; they aim to respond within 7 days!
We think you need these skills to ace Solmar Villas - Sales & Distribution Director in Burton upon Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales & Distribution Director role. Highlight your leadership experience and any relevant achievements in sales, especially in fast-paced environments. We want to see how you can drive results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Solmar Villas. Share your passion for customer-focused environments and how you’ve built high-performing teams in the past.
Showcase Your Data Skills: Since this role involves working in a data-led environment, don’t forget to mention your experience with analytics and CRM tools. We love candidates who can make smart decisions based on data, so let us know how you've done this before!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get back to you quickly. Plus, we aim to respond within 7 days, so keep an eye on your inbox!
How to prepare for a job interview at DERTOUR UK
✨Know Your Stuff
Before the interview, dive deep into Solmar Villas' offerings and their unique selling points. Understand their market position and be ready to discuss how your experience aligns with their goals in driving revenue growth and building high-performing teams.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led sales teams in the past. Highlight specific strategies you've implemented that resulted in exceeding KPIs, and be ready to discuss how you can bring that same energy to Solmar Villas.
✨Be Data-Driven
Since the role requires comfort in a data-led environment, come prepared with insights from your previous roles. Discuss how you've used analytics and CRM tools to inform decisions and drive sales success, showcasing your ability to make smart, fast decisions.
✨Emphasise Collaboration
Solmar Villas values cross-functional collaboration, so be ready to talk about how you've worked with marketing, operations, or other departments to achieve sales goals. Share specific examples of how teamwork has led to successful outcomes in your previous roles.
