Job Description
£65,000 - £75,000
To lead the digital transformation of the UK & Ireland Professional business. The Head of Digitalisation owns the newly launched Shopify B2B Pro Shop and leads key technology projects such as the introduction of a new CRM system. The goal is a seamless digital experience for Professional Skin Therapists (PSTs) that grows acquisition, retention and lifetime value, while making it simpler for practitioners to work with Dermalogica.
Job Description
Head of Digitalisation
Leatherhead (Hybrid)
£65,000 - £75,000
To lead the digital transformation of the UK & Ireland Professional business. The Head of Digitalisation owns the newly launched Shopify B2B Pro Shop and leads key technology projects such as the introduction of a new CRM system. The goal is a seamless digital experience for Professional Skin Therapists (PSTs) that grows acquisition, retention and lifetime value, while making it simpler for practitioners to work with Dermalogica.
This is a deliberate player-coach role: it combines strategic ownership of the digital roadmap with hands-on execution on the platform.
Job Requirements
Essential
- 5+ years of experience in digital commerce or digital marketing, including significant B2B experience.
- Hands-on experience managing a B2B e-commerce platform (Shopify Plus / Shopify B2B strongly preferred; Shopware, Salesforce Commerce or similar considered).
- Proven track record of leading at least one system implementation (CRM, ERP or commerce platform) from selection to rollout.
- Strong project management skills, including budget, timeline and vendor management.
- Experience with change management and driving user adoption of new tools.
- Solid data analytics skills and experience with tools such as GA4, Shopify Analytics or customer analytics platforms.
- Practical experience using AI applications for content creation, analysis or automation.
- Strong communication and stakeholder management skills across cross-functional teams.
- Background in sales and marketing, with an understanding of how digital tools support field sales.
- Hands-on mentality combined with strategic thinking.
Desirable
- Background in the beauty or professional skincare industry.
- Experience working in an international organisation with global and local teams.
- People leadership experience, or the ambition to build a team as the role grows.
Job Responsibilities
Platform Ownership & Commercial Performance
- Act as owner of the Dermalogica Shopify B2B Pro Shop, accountable for its commercial performance and customer experience.
- Develop and manage the digital roadmap for the Professional channel.
- Keep the shop up to date by continuously improving PDPs, landing pages and the ordering journey.
- Manage B2B platform functionality such as customer-specific price lists, payment terms, company accounts and quick ordering.
- Implement marketing offers and launch deals based on data-driven insights, in alignment with Trade Marketing.
- Manage the budget for the platform and digital projects, as well as external partners and agencies.
Customer Journey & Digital Engagement
- Design and execute digital engagement strategies for smaller accounts outside the reach of the field sales team.
- Develop and optimise digital workflows for onboarding new accounts and nurturing existing ones.
- Drive adoption of the Pro Shop among PSTs and reduce friction across all digital touchpoints.
- Work with the Digital Education Lead to integrate education content into the digital customer journey.
Digital Transformation & Project Leadership
- Lead the selection and implementation of a new CRM system, from requirements gathering and vendor evaluation through to rollout.
- Own project plans, timelines, budgets and external implementation partners.
- Ensure integration between Shopify B2B, CRM, ERP and RetentionX, in close collaboration with IT.
- Drive change management and user adoption within the field sales team and among PSTs.
- Lead further technology projects that support the digital transformation of the Professional business.
Data & Insights
- Monitor performance metrics and continuously improve digital initiatives based on analytics and RetentionX data.
- Build regular reporting on the success measures below and share insights with Sales and Trade Marketing.
- Use AI applications to increase efficiency in content creation, analysis and automation.
Cross-functional & International Collaboration
- Collaborate closely with the field sales team to align digital tools with field sales strategies.
- Act as the key liaison between Sales, Trade Marketing and Education to ensure cohesive digital execution.
- Work closely with the CRM Manager and the Digital Trade Marketing Manager responsible for new customer acquisition.
- Exchange learnings with the DTC team and with e-commerce and Pro Shop managers in other markets.
- Contribute to the development of global e-commerce standards, processes and ways of working with the Global Digital Team.
Job Benefits
- Private Health Care with Vitality
- A 5% pension contribution from the company.
- Your Birthday off work!
- 5 paid sick days per year
- £70 monthly product allocation
- Access to new product innovation before they hit the shelves so that you can experience the products first-hand
- 30% off other Unilever Prestige Brands such as Hourglass, Living Proof, K18, Murad and Kate Somerville
- Access to Unilever Discounts, an online shopping website discounts on multiple high street brands
- The opportunity for growth and progression, we really invest in your personal development through our Learning and development platforms.
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Head of Digitalisation in Leatherhead employer: Dermalogica UK
Dermalogica UK is an exceptional employer, offering a vibrant work culture in the heart of London where you can thrive as a Retail Skin Therapist. With a commitment to employee growth through ongoing education and support for professional qualifications, alongside an attractive uncapped commission structure, you will find meaningful opportunities to build lasting client relationships while achieving your career aspirations.
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