At a Glance
- Tasks: Execute dynamic marketing campaigns and drive brand visibility for a leading financial services company.
- Company: Join Derivia Intelligence, a specialist in data and insights for the global financial sector.
- Benefits: Opportunity for career growth, competitive salary, and a collaborative work environment.
- Other info: Ideal for proactive individuals eager to take ownership and grow their marketing career.
- Why this job: Make an impact in a strategic role while developing your marketing expertise.
- Qualifications: B2B marketing experience, knowledge of CRM systems, and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
Derivia Intelligence provides specialist data and insights to the global financial services industry. Through its brands Structured Retail Products (SRP), GlobalCapital (GC) and Futures & Options World (FOW), the group delivers products that help clients understand complex markets, benchmark activity, and make better-informed decisions across derivatives, debt capital markets and structured finance.
Role overview
The Senior Marketing Executive supports the execution of marketing activity primarily for SRP, while also supporting the wider Derivia Intelligence portfolio. Working closely with the Senior Marketing Manager and cross-functional teams including Sales, Product and Editorial, the role delivers integrated campaigns that drive demand generation, strengthen product positioning, and build brand visibility, supporting global growth ambitions. The role also supports marketing automation and core digital channels, ensuring campaigns are delivered efficiently and aligned with sales processes.
Key responsibilities
- Marketing campaigns (SRP)
- Support delivery of the marketing plan aligned to business objectives
- Execute integrated campaigns across email, web, content and paid channels
- Own performance across core digital channels, including email and web
- Build and optimise campaign assets, including landing pages and emails
- Contribute to lead generation and pipeline growth through campaign execution
- Support and optimise paid media activity across social and search
- Track campaign performance and provide insights to improve conversion and results
- Marketing automation and CRM (SRP and Derivia brands)
- Build and execute campaigns in Pardot for SRP
- Champion marketing automation processes across the team
- Support development of lead management processes across brands with Sales
- Maintain and improve automation processes and workflows
- Monitor performance and identify opportunities to improve efficiency and conversion
- Broader marketing activity (SRP and Derivia brands)
- Support SEO initiatives to improve visibility and inbound traffic
- Assist with SRP event marketing activity, including campaign support and collateral
- Support marketing activity across other Derivia brands where priorities align
Required experience and skills
- Proven B2B marketing experience, ideally within financial or professional services
- Experience with marketing automation and CRM systems (e.g. Pardot, Salesforce)
- Experience with campaign reporting and analytics tools
- Working knowledge of SEO and paid digital marketing
Attributes
- Strong organisational skills with the ability to manage multiple priorities
- Analytical mindset with the ability to interpret data and identify insights
- Clear communicator, able to work across teams
- Proactive and self-motivated, with a strong sense of ownership
This role offers the opportunity to develop into a more strategic marketing position over time, with increasing ownership of campaigns, channels and performance. It is suited to someone with a growth mindset who is keen to take initiative and build expertise.
Senior Marketing Executive employer: Derivia Intelligence
Derivia Intelligence is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the financial services sector. Employees benefit from a strong focus on professional development, with opportunities to advance into strategic roles while working alongside talented teams on impactful marketing campaigns. Located in a vibrant area, the company promotes a culture of growth and creativity, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications come directly from candidates who are excited about joining us. Plus, it shows you’re genuinely interested in being part of the StudySmarter family.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your B2B marketing experience, especially in financial services, and showcase any relevant skills with marketing automation tools like Pardot.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the financial sector and how your experience aligns with Derivia Intelligence's goals. Keep it engaging and personal.
Showcase Your Campaign Successes:When detailing your past roles, focus on specific campaigns you've executed. Share metrics and results that demonstrate your impact, especially in lead generation and conversion rates. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Derivia Intelligence
✨Know Your Marketing Stuff
Make sure you brush up on your B2B marketing knowledge, especially in the financial services sector. Be ready to discuss specific campaigns you've worked on and how they drove results. This shows you understand the industry and can contribute right away.
✨Familiarise Yourself with Tools
Since the role involves using marketing automation and CRM systems like Pardot and Salesforce, it’s a good idea to get comfortable with these tools. If you have experience, be prepared to share examples of how you’ve used them to optimise campaigns or improve lead management.
✨Show Off Your Analytical Skills
The job requires an analytical mindset, so come prepared with examples of how you've interpreted data to drive marketing decisions. Discuss any campaign reporting or analytics tools you've used and how they helped improve performance.
✨Be Proactive and Engaging
Demonstrate your proactive nature by discussing times when you took the initiative in past roles. Show enthusiasm for the position and the company, and be ready to ask insightful questions about their marketing strategies and future goals.
