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- Tasks: Lead brand strategy and execute luxury marketing campaigns.
- Company: Join a pioneering luxury retail brand focused on enhancing customer well-being.
- Benefits: Enjoy 25 days off, staff discounts, and potential hybrid work options.
- Why this job: Be part of a dynamic team shaping luxury experiences and customer engagement.
- Qualifications: Experience in luxury brand management and strong project management skills required.
- Other info: Passion for luxury and craftsmanship is essential.
The predicted salary is between 36000 - 60000 £ per year.
Brand Marketing Manager
Role Type: Full Time
Department: Ecommerce
Reports to: Head of Direct to Consumer
Location: London Office
About the Role:
We are seeking a dynamic and strategic Brand Marketing Manager to lead the development and execution of our luxury retail brand strategy. This role requires a deep understanding of the luxury market, brand positioning, and consumer engagement. You will be responsible for ensuring a consistent and compelling brand presence across all channels while driving brand growth and desirability.
Key Responsibilities:
- Brand Strategy & Development
- Create, define, and execute the brand strategy to enhance brand equity and market position.
- Ensure brand consistency across all touchpoints, including digital, retail, events, and partnerships.
- Monitor market trends and competitor activity to identify opportunities and challenges.
- Identify and define our core customer personas using market research, customer insights, and sales data.
- Refine brand messaging and positioning based on customer behaviour and feedback.
- Marketing & Campaign Management
- Plan and implement high-impact marketing campaigns that align with the brand’s luxury positioning.
- Collaborate with internal teams (digital, retail, and product) to ensure a seamless brand narrative.
- Manage internal and external relationships to deliver best-in-class creative brand output.
- Customer Engagement & Experience
- Develop initiatives to enhance customer engagement and loyalty within the luxury retail sector.
- Work closely with the retail and digital teams to ensure an exceptional customer journey.
- Leverage customer data and insights to refine brand messaging and tailor experiences to different customer segments.
- Ensure the brand’s tone, content, and engagement strategies resonate with our audience’s lifestyle and preferences.
- Partnerships & Events
- Identify and develop strategic brand partnerships and collaborations.
- Lead the planning and execution of high-profile brand events and activations.
- Represent the brand at key industry events and networking opportunities.
- Performance & Budget Management
- Define and track key brand performance metrics, ensuring alignment with business objectives.
- Manage the brand marketing budget effectively, ensuring strong ROI on all initiatives.
- Report on campaign effectiveness, brand perception, and customer engagement.
Skills & Experience Required:
- Proven experience in brand management within the luxury sector.
- Strong understanding of luxury consumers, trends, and brand storytelling.
- Experience in customer segmentation and leveraging insights to inform brand strategy.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
- Experience working with creative agencies, PR teams, and digital marketing channels.
- Strong commercial acumen and analytical skills, with the ability to interpret data to inform strategy.
- Exceptional communication and stakeholder management skills.
- Passion for luxury, craftsmanship, and brand heritage.
Preferred Qualifications:
- Degree in Marketing, Business, or a related field.
- Experience in a global luxury retail brand or high-end fashion, jewellery, or lifestyle sector.
- Knowledge of digital marketing, influencer partnerships, and luxury e-commerce trends.
What we offer:
- Pension contribution.
- 25 Days annual leave, plus bank holidays.
- Generous staff discount and regular sample sales.
- Yearly eye testing.
- Confidential wellbeing and mental health support service.
- Office social events.
- The potential for hybrid working on completion of probation.
Our Mission:
We understand that our customers want to look good, feel good and make the most of their free time. They enjoy and value their ‘me-time’ and catching up with friends & family. Our customers know that quality free time is central to their happiness and well-being. They embrace these special moments: time alone, time with friends and time with family.
As a life-loving brand we share this belief, so we design exclusively for free time. We are pioneering and determined in our approach, developing products that enhance the enjoyment of these moments. If we can make this time one percent more enjoyable, more confident, more comfortable, then we have fulfilled our role.
This contribution towards an elevated quality of life and, ultimately, our customer’s sense of well-being is what we call…Feel-good Living.
Our Values: We are Life-Loving, Pioneering, Approachable and Discerning.
To apply, please use the \’Make this job yours\’ button below.
Direct applications only. No recruitment agencies.
If you do not hear back from us on this occasion, thank you for applying, but we will not be taking your application further on this occasion.
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Brand Marketing Manager employer: Derek Rose
Contact Detail:
Derek Rose Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Familiarize yourself with the luxury market trends and consumer behavior. Understanding what drives luxury consumers will help you articulate your insights during interviews.
✨Tip Number 2
Network with professionals in the luxury retail sector. Attend industry events or webinars to connect with potential colleagues and learn more about the brand's positioning.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past, especially those that align with luxury branding. Highlight your project management skills and how you drove engagement.
✨Tip Number 4
Showcase your passion for luxury and craftsmanship in your conversations. Be ready to share how you can contribute to enhancing the brand's presence and customer experience.
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand the brand's mission and values. Familiarize yourself with their luxury positioning and how they engage with their customers. This will help you tailor your application to align with their ethos.
Highlight Relevant Experience: Make sure to emphasize your proven experience in brand management within the luxury sector. Use specific examples that demonstrate your understanding of luxury consumers, trends, and brand storytelling. This will show that you are a strong fit for the role.
Showcase Your Skills: Clearly outline your project management skills and your ability to manage multiple campaigns simultaneously. Mention any experience you have working with creative agencies, PR teams, and digital marketing channels, as these are crucial for the position.
Tailor Your Communication: Use a tone and style in your application that reflects the brand's voice. Since the company values exceptional communication and stakeholder management skills, ensure your application is well-written, engaging, and free of errors to make a strong impression.
How to prepare for a job interview at Derek Rose
✨Showcase Your Luxury Market Knowledge
Demonstrate a deep understanding of the luxury market during your interview. Be prepared to discuss current trends, consumer behavior, and how they influence brand positioning. This will show that you are not only passionate about the brand but also knowledgeable about its competitive landscape.
✨Highlight Your Brand Strategy Experience
Prepare specific examples of past experiences where you successfully developed and executed brand strategies. Discuss how you ensured brand consistency across various channels and how you measured the effectiveness of your campaigns. This will illustrate your capability to enhance brand equity.
✨Emphasize Customer Engagement Initiatives
Be ready to talk about initiatives you've led to enhance customer engagement and loyalty. Share insights on how you used customer data to tailor experiences and refine messaging. This will demonstrate your ability to connect with luxury consumers and create memorable brand experiences.
✨Prepare for Creative Collaboration Discussions
Since this role involves working with creative agencies and internal teams, be prepared to discuss your experience in managing these relationships. Highlight successful collaborations and how they contributed to achieving brand goals. This will show your ability to lead cross-functional teams effectively.
