At a Glance
- Tasks: Lead SEO strategy and drive innovation for top brands in a dynamic environment.
- Company: Join DEPT, a pioneering Growth Invention company at the tech-marketing intersection.
- Benefits: Enjoy healthcare, 401k matching, PTO, and a fun, collaborative culture.
- Other info: Inclusive workplace committed to diversity and personal growth.
- Why this job: Make a real impact with cutting-edge SEO strategies and AI-driven projects.
- Qualifications: 4+ years of SEO experience and strong client management skills required.
The predicted salary is between 42000 - 60000 £ per year.
We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
The Manager, SEO Strategy plays a key role in driving organic performance and innovation across our clients' digital ecosystems. With 4+ years of hands-on SEO experience (agency or in-house), this person will own client relationships, lead day-to-day strategy, and deliver high-impact results rooted in data, creativity, and emerging technologies. In addition, this role potentially will be expected to mentor and manage junior level talent. This role requires someone who can bridge classic SEO with the evolving landscape of AI Search (AIO / GEO), helping brands future-proof their visibility and influence across both traditional and generative search environments.
Core Responsibilities- Strategic Leadership
- Prepare and clearly present Technical and Content SEO, AIO / GEO, and other SEO-adjacent capabilities to internal and external clients.
- Lead SEO strategy and roadmap development for mid-market and enterprise clients, ensuring all tactics ladder up to measurable business outcomes.
- Translate technical and content data into actionable insights and clear strategic recommendations.
- Drive innovation through adoption of AI-driven projects, such as AIO / GEO audits, AI Overview visibility analysis, semantic similarity analyses, passage-level optimization, and synthetic query testing.
- Partner cross-functionally with Paid Media, Conversion Rate Optimization, Social, and Content teams to deliver integrated holistic search strategies.
- Demonstrate experience in App Store Optimization (ASO), Conversion Rate Optimization (CRO), eCommerce, and Local Search (desired).
- Client Management
- Serve as the main day-to-day client contact, ensuring consistent communication, transparency, and trust.
- Run weekly and bi-weekly meetings, owning agendas, recaps, and deliverables.
- Present SEO strategies, performance reviews, and quarterly business reviews with confidence and clarity.
- Proactively identify growth opportunities, pain points, and cross-channel synergies.
- Execution & Delivery
- Plan and execute SEO initiatives, including:
- Technical site audits and implementation roadmaps
- Keyword research and keyword mapping
- On-page and content optimizations
- Internal linking and schema strategies
- AIO / GEO optimization and measurement
- Website migration planning and QA
- Manage deliverables from inception to delivery, maintaining project plans and timelines with precision.
- Oversee and mentor Associates and other Managers, ensuring deliverable quality and strategic alignment.
- Performance & Reporting
- Develop and interpret dashboards and performance reports (GA4, Adobe, GSC, Looker Studio, etc.).
- Connect SEO KPIs to business results, creating narratives that drive decision-making.
- Ensure all reporting includes actionable insights, trend analysis, and forward-looking recommendations.
- Monitor algorithm updates, AI Search trends, industry news, and competitor activity to inform proactive strategy shifts.
- Quality & Innovation
- Uphold high standards of quality, accuracy, and detail across every deliverable.
- QA work from self and team members, ensuring readiness for client delivery.
- Contribute to internal SEO thought leadership through pilots, frameworks, and POVs on the future of AI Search.
- Stay informed about the latest developments in LLMs, search interfaces, and emerging SERP formats.
- 4+ years of professional SEO experience (agency preferred).
- Proven track record managing client relationships and leading strategic SEO programs.
- Strong understanding of technical SEO, content strategy, and analytics.
- Intermediate to advanced knowledge of AI search / GEO and ability to improve and automate your workflows using AI platforms.
- Proficiency in tools such as Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, Looker Studio, BigQuery, Scrunch, Profound, Otterly, and AirOps.
- Excellent writing, communication, organization, and storytelling skills.
- Ability to manage multiple accounts, deadlines, and priorities simultaneously.
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone's identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It's totally confidential and only used to make sure you feel fully supported at every step.
DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.
At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide. Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Manager, SEO Strategy in Stapleford employer: DEPT®
At DEPT, we pride ourselves on being a Growth Invention company that fosters a collaborative and innovative work culture. With a strong emphasis on personal and professional growth, our employees enjoy comprehensive benefits including healthcare, parental leave, and a supportive environment that values diversity and inclusion. Join us in a role where your contributions can make a real impact, all while working with some of the world's most ambitious brands in a dynamic and forward-thinking setting.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, SEO Strategy in Stapleford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DEPT® and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DEPT® are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DEPT® on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DEPT®. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, SEO Strategy in Stapleford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DEPT®. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DEPT®:Show us that you’ve done your homework! In your application, briefly mention what you admire about DEPT®’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DEPT®
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DEPT® will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DEPT®, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
