Salesforce Marketing Cloud Specialist

This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. We're looking for an experienced Salesforce Marketing Cloud specialist to join our CRM team on a flexible contract basis. You'll work hands‑on to build and execute campaigns and customer journeys, while collaborating closely with our product, marketing, and content teams to keep projects moving and deliver at pace. We are open to either a 3 month fixed‑term contract, or freelance.

WHAT YOU’LL DO

• Build, QA, and deploy email and mobile campaigns and journeys end-to-end in SFMC
• Design and maintain multi‑step customer journeys in Journey Builder
• Develop and manage automated programmes in Automation Studio
• Create and maintain dynamic content, templates, and assets in Content Studio
• Support push and SMS activity via Mobile Studio
• Write and maintain AMPscript and SQL to power personalisation, segmentation, and data extensions
• Manage data flows in and out of SFMC via file drops, API integrations, and connectors, maintaining clean and reliable data throughout
• Partner with product, marketing, and content teams to scope, plan, and deliver CRM projects
• Build and maintain HTML/CSS email templates to a high standard across clients
• Embed AI tools and practices into day‑to‑day ways of working to improve efficiency and output quality

WHAT YOU’LL BRING

• Proven hands‑on experience with Salesforce Marketing Cloud — Content Studio, Journey Builder, Automation Studio, and Mobile Studio are all areas you know well
• Strong AMPscript and SQL skills; comfortable writing from scratch, not just editing
• Solid understanding of SFMC data architecture and how data moves in and out of the platform
• Knowledge of Salesforce CRM and how it connects to SFMC
• Knowledge of HTML/CSS for responsive email development
• A collaborative, proactive working style — you're comfortable managing your own workload and communicating clearly with cross‑functional stakeholders
• Ability to hit the ground running with minimal onboarding

Nice to have

• Experience in financial services or another regulated industry
• Experience working in a fast‑paced or high‑growth environment
• Salesforce Marketing Cloud certifications

WE OFFER

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash)
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme
• EAP scheme
• Ride to work scheme
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries.
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.