Organic Social Analyst

This position sits in our Creative & Media craft. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through innovative digital marketing solutions. We plan, create and execute a variety of world class campaigns, from culture lead, social first content to award-winning integrated creative campaigns that have been built from data lead strategies and insights. Our clients include Just Eat Takeaway, Victoria's Secret, TikTok, The White Company, Meta, Pepsico, EasyJet and many more.

JOB PURPOSE

Here at DEPT®, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a Social Analyst to join the team! The Social Analyst will work across a range of teams to deliver solid Social Media data and insights which will be used to increase campaign performance and help shape the best and most effective strategies for our clients. Collaboration is key as the Social Analyst will work closely with our clients, creative teams, tech teams and account management teams.

KEY RESPONSIBILITIES

• Develop reports delivering accurate results in a timely manner outlining KPIs that align with client objectives.
• Manage & manipulate data in Google sheets, using formulas for ease.
• Automating the data sets where possible to speed up & improve the workflow.
• Deliver insights related to the data to tell a cohesive story of performance over a set period or time or for a specific campaign.
• Lead the vision for how cross-platform data can be utilised to inform optimal content creation and distribution.
• Work with clients internal analytics team to supplement any platform data with other relevant client data.
• Contribute insights and strategic thinking to all areas of the business (content, technology, media, data).
• Stay on top of platform and content trends, specifically regarding data insights best practices.
• Utilise social listening tools to monitor brand sentiment, trends and surface key talking points and topics of relevance for creative responses.
• Ensure constant innovation across all deliverables.
• Contribute to our creative process by sharing insights uncovered in your analysis.
• Continue to optimise and develop reporting processes to ensure efficiency.
• Research and assess technology solutions, processes and data sources to improve our capabilities.
• Liaise with clients when relevant to communicate performance insights.
• Present work internally and externally.

SKILLS AND PREVIOUS EXPERIENCE

• Relevant experience within a social media analytical role at a digital/creative agency or internally at a consumer focused brand.
• Strong understanding of key social media platforms and the key metrics and data points associated with them.
• Ideally an understanding of both organic and paid social media, with organic being priority.
• Advanced proficiency reporting across a number of social media platforms including but not limited to; TikTok, Facebook, Instagram, YouTube, & Pinterest.
• Expertise in social listening platforms like Pulsar/Brandwatch.
• High proficiency in Excel/Google Sheets skills, comfortable with formulas & manipulating large data sets.
• An inquisitive and numerical mindset.
• Excellent time management and organisational skills with a high attention to detail.
• Good understanding of how to develop social first creative.
• Understanding of how organic social can play a role in helping clients meet their overall business objectives.
• Knowledge and experience of developing bespoke reporting frameworks.
• Ability to develop new reporting methodologies.

WE OFFER

• A flexible, hybrid working policy.
• The choice of medical healthcare providers (Bupa or Medicash).
• 25 days holiday plus bank holidays and your birthday off each year.
• Company pension scheme.
• Ride to work scheme.
• Enhanced family friendly policies.
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries.
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.