At a Glance
- Tasks: Lead and optimise programmatic campaigns across multiple platforms for top clients.
- Company: Join DEPT®, a certified B Corp® known for innovation and collaboration.
- Benefits: Flexible working, 25 days holiday, healthcare options, and a buddy programme.
- Other info: Diverse and inclusive workplace with opportunities for growth and community involvement.
- Why this job: Make an impact in digital advertising while developing your skills in a supportive environment.
- Qualifications: Proven experience in programmatic advertising and strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Job Purpose
The Programmatic team is part of Digital Marketing at DEPT®. Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media which contribute to the clients goals. Whether through real-time bidding or direct deals with publishers, we make sure to drive the best results. As a team lead you challenge the team members and support them to get the best out of themselves in terms of their professional career and growth as well as deliverables for the clients.
We are seeking a highly motivated and experienced Senior Programmatic specialist to join our team. The Programmatic specialist will be responsible for managing programmatic campaigns across multiple platforms, optimising campaigns for performance, providing insights and recommendations to clients, and leading programmatic best practices within the team.
The ideal candidate will have a strong background in programmatic advertising, with a deep understanding of the digital advertising ecosystem and experience in managing campaigns on the Google stack (DV360, CM360), experience working with The Trade Desk is also preferable. The candidate should be comfortable guiding team members to adopt programmatic best practices and upskilling the team. Channel experience required for this role includes: video, display, digital audio, digital outdoor, and CTV.
What you’ll do
- Assist on pitches from a programmatic point of view.
- You are constantly looking for the latest developments and opportunities that add value for the customer and are critical of the work we deliver.
- Devise strategies and turn them into best in class tactics for great clients.
- With your knowledge you develop a plan that not only advises the most suitable creatives, but also how we effectively reach the target group and efficiently achieve the client's objectives.
- You translate the results into insights, advice and new plans that you can present clearly at every level.
- Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
- Analyze campaign data to provide insights and recommendations to clients.
- Deliver and present work with data-driven insight and analytics both internally and externally.
What you’ll bring
- Extensive relevant & proven experience in programmatic advertising, with a deep knowledge of the Google Stack, Google Ads (Display/Video), DSP (e.g. Adform, Tradedesk, DV360, Amazon DSP), GMP and Analytics.
- Strong understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges.
- Strong analytical skills and ability to provide insights and recommendations based on data.
- Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams.
- Experience in managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels.
We offer
- A flexible, hybrid working policy.
- The choice of medical healthcare providers (Bupa or Medicash).
- 25 days holiday plus bank holidays and your birthday off each year.
- Company pension scheme.
- Ride to work scheme.
- Enhanced family friendly policies.
- Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks at DEPT®.
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
Diversity, Equity & Inclusion
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Senior Programmatic Consultant in Manchester employer: DEPT®
DEPT® is an exceptional employer that fosters a dynamic and inclusive work culture in Greater London, where creativity and collaboration thrive. With a strong focus on employee growth, we offer flexible hybrid working arrangements, comprehensive benefits including a company pension and healthcare options, and generous holiday allowances to ensure a healthy work-life balance. Join us to be part of a forward-thinking team that values diverse perspectives and drives meaningful impact in the world of Paid Media.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Programmatic Consultant in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DEPT® and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DEPT® are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DEPT® on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DEPT®. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Programmatic Consultant in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DEPT®. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DEPT®:Show us that you’ve done your homework! In your application, briefly mention what you admire about DEPT®’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DEPT®
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DEPT® will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DEPT®, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
