At a Glance
- Tasks: Manage and optimise performance marketing campaigns across various platforms like Meta, Google, and TikTok.
- Company: Join DEPT®, a pioneering Growth Invention company with a focus on tech and marketing.
- Benefits: Flexible working options, global opportunities, and a commitment to your personal growth.
- Other info: Inclusive culture that values diverse backgrounds and perspectives.
- Why this job: Be at the heart of a dynamic fintech team and make a real impact on growth strategies.
- Qualifications: Hands-on experience in performance marketing and strong data analysis skills required.
The predicted salary is between 40000 - 50000 € per year.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. You will sit at the heart of their in-house function, acting as a Performance Marketing Manager, reporting into the Head of Digital Marketing and sitting in the heart of the growth marketing team. We are open to either a 6 month fixed-term contract, or freelance, with a view to go permanent.
WHAT YOU’LL DO
- Manage and optimise performance campaigns across channels such as Meta, Google, Apple Search Ads, Reddit, TikTok and Programmatic.
- Monitor performance against CAC, LTV and growth targets, making decisions that balance scale with efficiency.
- Analyse data, spot trends and turn insight into action across campaign structure, spend, targeting and creative testing.
- Work closely with creative and brand teams to develop and test high-performing ad creative and messaging.
- Partner with product, analytics and Current Account stakeholders to make sure performance activity supports wider business goals.
- Collaborate with external agencies and partners, making sure activity is clear, well managed and commercially focused.
- Help build the foundations of a growing Performance Marketing function.
WHAT YOU’LL BRING
- Recent, hands-on experience managing performance marketing campaigns and are genuinely happy to stay close to the operational detail.
- Have managed campaigns across more than one performance platform, such as Meta, Google, Apple Search Ads, TikTok, Reddit or Programmatic.
- Have strong mobile-first acquisition experience and understand the difference between web and app-based customer journeys.
- Are confident working with data, using tools such as Excel, AppsFlyer, Firebase, Looker, Tableau or similar.
- Understand mobile attribution and measurement, including platforms such as AppsFlyer, Adjust or similar.
- Commercially minded and comfortable optimising towards CAC, LTV and growth targets.
- Understand how creative performance influences acquisition and enjoy testing messaging, formats and customer angles.
- Communicate clearly with stakeholders, agencies and cross-functional teams.
- Are organised, proactive and comfortable working in a fast-moving environment.
Nice to have:
- Experience in fintech, banking, regulated industries or app-first consumer products.
- Experience scaling subscription-based or mobile-first products.
- Experience managing agencies or external media partners.
- Knowledge of incrementality testing, attribution modelling or App Store Optimisation.
- Experience with landing page optimisation or experimentation tools.
- Experience managing influencer performance campaigns across YouTube, TikTok or Meta.
- Experience using AI tools to improve operational efficiency or campaign workflows.
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
Performance Marketing Manager (6m FTC/Freelance) in London employer: DEPT®
At DEPT®, we pride ourselves on being a forward-thinking employer that fosters innovation and growth within a dynamic work environment. Located in the vibrant Canary Wharf, our culture promotes collaboration and inclusivity, offering employees the chance to work with top-tier clients while benefiting from global opportunities and a commitment to personal development. With a focus on sustainability and a B Corp certification, we not only invest in our people but also in making a positive impact on the planet.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager (6m FTC/Freelance) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at DEPT® or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your performance marketing campaigns. Highlight your successes with metrics that matter, like CAC and LTV, to grab attention.
✨Tip Number 3
Be proactive! If you see a gap in DEPT®’s marketing strategy or have ideas for improvement, don’t hesitate to share them during your conversations. It shows initiative and that you’re already thinking about how to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to take that next step.
We think you need these skills to ace Performance Marketing Manager (6m FTC/Freelance) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Highlight your experience with performance campaigns and any relevant tools you've used, like Google Ads or Meta. We want to see how your skills align with what we're looking for!
Show Off Your Data Skills:Since this role is all about optimising campaigns based on data, don’t shy away from showcasing your analytical skills. Mention specific metrics you've worked with, like CAC and LTV, and how you’ve used data to drive decisions. We love a numbers-savvy candidate!
Be Creative:We’re looking for someone who can collaborate with creative teams to develop high-performing ad content. Share examples of successful campaigns you've worked on and how you contributed to the creative process. Let your creativity shine through in your application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at DEPT®!
How to prepare for a job interview at DEPT®
✨Know Your Platforms
Make sure you’re well-versed in the performance marketing platforms mentioned in the job description, like Meta, Google, and TikTok. Prepare specific examples of campaigns you've managed on these platforms, focusing on how you optimised them for CAC and LTV.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be ready to discuss how you've used tools like Excel or Looker to analyse campaign performance. Think of a time when your insights led to actionable changes that improved results.
✨Creative Collaboration
Since you'll be working closely with creative teams, come prepared with ideas on how to test and optimise ad creatives. Share examples of successful collaborations where your input helped shape high-performing campaigns.
✨Show Your Commercial Mindset
Demonstrate your understanding of how performance marketing aligns with broader business goals. Be ready to discuss how you’ve balanced scale with efficiency in past roles, and how you plan to contribute to building a strong Performance Marketing function.
