At a Glance
- Tasks: Create engaging CRM content and collaborate with a dynamic marketing team.
- Company: Join DEPT®, a leading Growth Invention company with top-tier clients.
- Benefits: Flexible working, competitive salary, private healthcare, and 26 days holiday.
- Other info: Inclusive culture with opportunities for growth and development.
- Why this job: Make an impact in a creative role with exciting fintech projects.
- Qualifications: 5+ years of copywriting experience, especially in CRM.
The predicted salary is between 40000 - 50000 £ per year.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
JOB PURPOSE
This is an embedded role working directly within the marketing team of a UK Award winning fintech, based at their offices in Canary Wharf. We are open to either a 6 month fixed-term contract, or freelance, with a view to go permanent. As a Copywriter, you’ll write and shape onsite and CRM content. You will work closely with key stakeholders to produce high-quality marketing copy that showcases our clients’ voice and furthers their brand story. You will be working closely with Sr. Copywriters to follow and improve upon creative standards, processes, and guidelines to maximise quality and minimise churn. This role requires a genuine passion for the craft of copywriting, an affinity for brand storytelling, and a keen eye for detail.
WHAT YOU’LL DO:
- Lead the end-to-end copywriting across complex, multi-touchpoint CRM programmes — including email, push, SMS, in-app messaging, and lifecycle automation flows — for a portfolio of clients.
- Translate CRM briefs and customer journey maps into sharp, strategically-grounded copy that drives measurable engagement and conversion.
- Own and evolve client tone of voice within the CRM channel, ensuring consistency and distinctiveness across every touchpoint in the customer lifecycle.
- Partner closely with CRM Strategists and Data teams to interpret audience segmentation, behavioural triggers, and A/B test results — and use those insights to sharpen copy performance.
- Set and uphold creative standards across the CRM output, reviewing and providing structured, constructive feedback on junior copywriters' work.
- Lead copy concepting in creative brainstorms, bringing well-developed CRM-specific ideas that balance creative ambition with commercial reality.
- Proactively identify opportunities to improve client communications through competitor analysis, industry trends, and emerging CRM best practices.
- Collaborate with Designers, Creative Directors, and Client Services to ensure copy and creative are always working together — not just coexisting.
- Act as a senior creative voice in client-facing conversations, confidently presenting and defending creative rationale.
WHAT YOU BRING:
- 5+ years of copywriting experience with a significant portion dedicated to CRM — email, lifecycle, push, SMS, and in-app copy at scale.
- Demonstrable expertise in writing for customer lifecycle programmes — you understand the difference between acquisition, onboarding, retention, and win-back, and you write accordingly.
- Strong grasp of CRM strategy fundamentals: segmentation, personalisation, behavioural triggers, and how copy intersects with automation logic.
- Experience working closely with CRM or marketing technology platforms (e.g. Braze, Klaviyo, Salesforce Marketing Cloud, or similar).
- Agency or in-house brand experience — ideally with exposure to fintech.
WE OFFER
- A flexible, hybrid working policy (2 days from the office, depending on location).
- Pension, free private healthcare, mental health support, and company sick pay scheme.
- 26 days paid holiday (plus UK Bank Holidays).
- Help getting you to work with a season ticket loan and cycle to work scheme.
- Enhanced family-friendly policies to support new parents.
- Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
- Inspirational Talks, bringing the outside in with regular guest speakers and events.
- Learning and Development, supporting your growth with continuous opportunities to learn and advance.
- Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
WHY DEPT®?
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
CRM Copywriter (6m FTC/Freelance) in London employer: DEPT®
DEPT® is an exceptional employer that fosters a dynamic and inclusive work culture, offering flexible hybrid working arrangements and a comprehensive benefits package including private healthcare and enhanced family-friendly policies. With a strong commitment to employee growth through continuous learning opportunities and a supportive Buddy Programme, DEPT® empowers its team members to thrive while working with prestigious clients in a vibrant Canary Wharf location, making it an ideal place for passionate professionals to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Copywriter (6m FTC/Freelance) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work, especially any CRM projects you've tackled. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their tone of voice and brand story so you can speak confidently about how you can contribute to their growth and success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Copywriter (6m FTC/Freelance) in London
Some tips for your application 🫡
Show Your Passion for Copywriting:When you're writing your application, let your love for copywriting shine through! Share examples of your work that highlight your creativity and attention to detail. We want to see how you can bring a brand's voice to life.
Tailor Your Application:Make sure to customise your application for the role. Use the job description as a guide and align your skills and experiences with what we're looking for. This shows us that you've done your homework and are genuinely interested in the position.
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Avoid jargon and fluff; instead, focus on delivering your message effectively. Remember, less is often more when it comes to written communication.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at DEPT®
✨Know Your CRM Inside Out
Before the interview, brush up on your knowledge of CRM strategies and tools. Familiarise yourself with platforms like Braze or Klaviyo, and be ready to discuss how you've used them in past roles. This will show that you understand the technical side of copywriting and can hit the ground running.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best CRM copywriting work. Include examples of email campaigns, push notifications, and any lifecycle messaging you've crafted. Be ready to explain your thought process behind each piece and how it contributed to client goals.
✨Understand the Brand's Voice
Research DEPT® and their clients to get a feel for their tone and style. During the interview, demonstrate how you can adapt your writing to fit different brand voices. This will show that you're not just a good writer, but also a versatile one who can align with various client needs.
✨Be Ready for Creative Collaboration
Since this role involves working closely with designers and strategists, come prepared to discuss how you approach collaboration. Share examples of successful projects where teamwork played a key role, and highlight your ability to give and receive constructive feedback.
