At a Glance
- Tasks: Lead CRM strategies to boost customer satisfaction and loyalty while managing a dynamic team.
- Company: Join DEPT, a pioneering digital agency known for innovation and a commitment to social impact.
- Benefits: Enjoy hybrid working, excellent salary, private healthcare, 25 days holiday, and regular social events.
- Why this job: Be part of a diverse team that values creativity, growth, and making a difference in the world.
- Qualifications: 10+ years in CRM, strong data analytics skills, and inspiring leadership experience required.
- Other info: DEPT is a Certified B Corp, promoting diversity and inclusion in the workplace.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a CRM Director to be the senior leader within DEPT. Customer Relationship Management (CRM) is an essential aspect of any successful business. A CRM Director plays a crucial role in ensuring that a company\’s customers are satisfied and retained. However, with new technologies and changing market trends, the job of a CRM Director has become more complex.
JOB PURPOSE
The CRM Director is responsible for developing and implementing DEPT’s customer relationship management strategies to increase customer satisfaction and loyalty. The CRM Director role requires a deep understanding of customer behaviour, data analysis, and business strategy development. The CRM Director manages a team of professionals to ensure that all initiatives are executed effectively, efficiently, and within budget.
KEY RESPONSIBILITIES
- Develop and implement customer relationship management strategies to drive new customer acquisition, customer retention and loyalty;
- Develop and maintain customer data management systems to improve the accuracy and relevance of customer information;
- Analyze customer data to identify trends and insights that can be used to inform business strategies and initiatives;
- Collaborate with cross-functional teams to develop and execute campaigns across multiple channels to increase customer engagement and satisfaction;
- Manage the implementation of customer acquisition/retention programs, including demand generation programs, referrals, and other initiatives;
- Monitor customer retention programs and develop strategies to address improvements and complaints;
- Develop and manage budgets for CRM initiatives and ensure that all projects are completed on time and within budget;
- Stay up to date with emerging trends in customer relationship management and make recommendations for new initiatives.
WHAT WE ARE LOOKING FOR
- Proven experience in the CRM field: 10+ years of experience in customer relationship management or related field;
- Demonstrated ability to develop and execute successful CRM campaigns and initiatives;
- Strong understanding of data analytics and customer segmentation strategies;
- Proficiency in CRM software and related technologies with a strong ability to translate technical knowledge into strategic value – proven experience with Salesforce is a plus;
- Inspiring Leadership: An experienced leader with a strong presence who can unify a diverse team and communicate a clear vision for CRM within DEPT.
WE OFFER
- An excellent salary based on experience and equal pay policies;
- Hybrid working: we combine working 3-days a week in the office and the rest remotely, and we have core working hours where you can choose your start and finish times to suit you;
- Pension, free private healthcare, mental health support, and company sick pay scheme;
- 25 days paid holiday with the opportunity to buy extra days;
- Refreshments are provided in the office all week, we also have regular social events on Thursdays;
- A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards;
- Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.
WHO ARE WE?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients\’ problems, no matter where you are in the world.
DIVERSITY, EQUITY & INCLUSION
At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here .
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Contact Detail:
Dept Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Director
✨Tip Number 1
Familiarise yourself with the latest trends in CRM technology and strategies. Being well-versed in tools like Salesforce and understanding how they can enhance customer engagement will set you apart from other candidates.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlighting your ability to unify diverse groups and communicate a clear vision will resonate well with us.
✨Tip Number 3
Network with professionals in the CRM field, especially those who have experience with DEPT or similar companies. Engaging in conversations about industry challenges and solutions can provide valuable insights and connections.
✨Tip Number 4
Prepare to discuss specific data analytics projects you've led. Being able to articulate how you've used data to drive customer satisfaction and retention will demonstrate your strategic thinking and analytical skills.
We think you need these skills to ace CRM Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM, particularly any leadership roles and successful campaigns you've executed. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer relationship management and how your skills align with DEPT's mission. Mention your understanding of data analytics and your experience with CRM software, especially Salesforce.
Showcase Leadership Skills: Since the role requires inspiring leadership, provide examples of how you've successfully led teams in the past. Highlight your ability to unify diverse groups and communicate a clear vision.
Demonstrate Industry Knowledge: Research current trends in CRM and mention them in your application. Show that you are proactive about staying updated and can bring innovative ideas to DEPT.
How to prepare for a job interview at Dept
✨Showcase Your CRM Expertise
Make sure to highlight your extensive experience in customer relationship management. Be prepared to discuss specific campaigns you've led, the strategies you implemented, and the results achieved. This will demonstrate your capability to drive customer satisfaction and loyalty.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong understanding of data analytics, come ready to discuss how you've used customer data to inform business strategies. Share examples of how you've identified trends and insights that have positively impacted customer engagement.
✨Emphasise Leadership Skills
As a senior leader, it's crucial to convey your leadership style and how you unify diverse teams. Prepare anecdotes that illustrate your ability to inspire and communicate a clear vision for CRM initiatives, as well as how you've managed teams effectively in the past.
✨Stay Current with Industry Trends
Research the latest trends in customer relationship management and be ready to discuss how these could be applied at DEPT. Showing that you're proactive about staying informed will reflect your commitment to innovation and continuous improvement in the field.