At a Glance
- Tasks: Create engaging CRM content and collaborate with a dynamic marketing team.
- Company: Join DEPT, a certified B Corp known for innovation and growth.
- Benefits: Enjoy flexible working, private healthcare, and continuous learning opportunities.
- Other info: Be part of a diverse team that values creativity and impact.
- Why this job: Make your mark in fintech by crafting compelling brand stories.
- Qualifications: 5+ years of copywriting experience, especially in CRM.
The predicted salary is between 40000 - 50000 £ per year.
DEPT is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
JOB PURPOSE
This is an embedded role working directly within the marketing team of a UK award-winning fintech, based at their offices in Canary Wharf. We are open to either a 6 month fixed-term contract, or freelance, with a view to go permanent. As a Copywriter, you’ll write and shape onsite and CRM content. You will work closely with key stakeholders to produce high-quality marketing copy that showcases our clients’ voice and furthers their brand story. You will be working closely with Sr. Copywriters to follow and improve upon creative standards, processes, and guidelines to maximise quality and minimise churn. This role requires a genuine passion for the craft of copywriting, an affinity for brand storytelling, and a keen eye for detail.
WHAT YOU’LL DO
- Lead end-to-end copywriting across complex, multi-touchpoint CRM programmes, including email, push, SMS, in-app messaging, and lifecycle automation flows, for a portfolio of clients.
- Translate CRM briefs and customer journey maps into sharp, strategically grounded copy that drives measurable engagement and conversion.
- Own and evolve client tone of voice within the CRM channel, ensuring consistency and distinctiveness across every touchpoint in the customer lifecycle.
- Partner closely with CRM Strategists and Data teams to interpret audience segmentation, behavioural triggers, and A/B test results, and use those insights to sharpen copy performance.
- Set and uphold creative standards across the CRM output, reviewing and providing structured, constructive feedback on junior copywriters’ work.
- Lead copy concepting in creative brainstorms, bringing well-developed CRM-specific ideas that balance creative ambition with commercial reality.
- Proactively identify opportunities to improve client communications through competitor analysis, industry trends, and emerging CRM best practices.
- Collaborate with Designers, Creative Directors, and Client Services to ensure copy and creative are always working together, not just coexisting.
- Act as a senior creative voice in client-facing conversations, confidently presenting and defending creative rationale.
WHAT YOU BRING
- 5+ years of copywriting experience with a significant portion dedicated to CRM — email, lifecycle, push, SMS, and in-app copy at scale.
- Demonstrable expertise in writing for customer lifecycle programmes — you understand the difference between acquisition, onboarding, retention, and win-back, and you write accordingly.
- Strong grasp of CRM strategy fundamentals: segmentation, personalisation, behavioural triggers, and how copy intersects with automation logic.
- Experience working closely with CRM or marketing technology platforms (e.g. Braze, Klaviyo, Salesforce Marketing Cloud, or similar).
- Agency or in-house brand experience — ideally with exposure to fintech.
WE OFFER
- A flexible, hybrid working policy (2 days from the office, depending on location).
- Pension, free private healthcare, mental health support, and company sick pay scheme.
- Help getting you to work with a season ticket loan and cycle to work scheme.
- Enhanced family-friendly policies to support new parents.
- Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
- Inspirational Talks, bringing the outside in with regular guest speakers and events.
- Learning and Development, supporting your growth with continuous opportunities to learn and advance.
- Buddy Programme: You will be paired with a Buddy to help you through your first weeks at DEPT.
- A reputation for doing good. DEPT has been a Certified B Corp since 2021 and named "Agency of the Year" at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities.
DIVERSITY, EQUITY & INCLUSION
At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
CRM Copywriter (6m FTC/Freelance) employer: DEPT®
DEPT is an exceptional employer that fosters a vibrant and inclusive work culture, offering flexible hybrid working arrangements and a comprehensive benefits package including private healthcare and enhanced family-friendly policies. With a strong commitment to employee growth through continuous learning opportunities and a supportive Buddy Programme, DEPT empowers its team members to thrive while working with prestigious clients in a dynamic fintech environment at Canary Wharf.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Copywriter (6m FTC/Freelance)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at DEPT or similar companies. A friendly chat can lead to insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best CRM copywriting work. Make it easy for potential employers to see what you can do and how you can add value to their team.
✨Tip Number 3
Prepare for interviews by understanding DEPT's clients and their brand stories. Tailor your responses to show how your experience aligns with their needs and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace CRM Copywriter (6m FTC/Freelance)
Some tips for your application 🫡
Show Off Your Copywriting Skills:Make sure your application showcases your best copywriting work. Include samples that highlight your ability to write for different CRM channels like email and SMS. We want to see how you can bring a brand's voice to life!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing how you connect your background to what we’re looking for.
Be Authentic:Let your personality shine through in your writing. We’re looking for someone who can tell a story and engage an audience, so don’t be afraid to show us who you are and why you’re passionate about copywriting.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at DEPT®
✨Know Your CRM Inside Out
Before the interview, brush up on your knowledge of CRM strategies and tools. Familiarise yourself with platforms like Braze or Klaviyo, and be ready to discuss how you've used them in past roles. This will show that you understand the technical side of copywriting and can hit the ground running.
✨Showcase Your Copywriting Passion
Prepare examples of your best copywriting work, especially pieces that highlight your ability to engage customers through various touchpoints like email and SMS. Be ready to explain your thought process behind each piece and how it aligns with brand storytelling.
✨Understand the Client's Voice
Research the clients DEPT works with, especially in the fintech space. Understand their tone of voice and brand values. During the interview, demonstrate how you would adapt your writing style to fit their needs and maintain consistency across all communications.
✨Be Ready for Creative Collaboration
Since this role involves working closely with designers and strategists, think of examples where you've successfully collaborated in a team setting. Highlight your ability to give and receive constructive feedback, as well as how you can contribute to creative brainstorms.
