Associate Director Media Strategy
Associate Director Media Strategy

Associate Director Media Strategy

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead media strategy and planning for top brands, driving growth through innovative digital solutions.
  • Company: Join DEPT, a pioneering agency blending tech and marketing to tackle industry challenges.
  • Benefits: Enjoy hybrid work, competitive salary, private healthcare, and vibrant social events.
  • Why this job: Be part of a creative team that values innovation and makes a positive impact on the world.
  • Qualifications: Experience in media strategy and campaign management, especially in Paid Social channels.
  • Other info: DEPT is committed to diversity and offers a supportive environment for all talents.

The predicted salary is between 43200 - 72000 £ per year.

Associate Director Media Strategy

London, hybrid

Internally, this role we be known as ‘Associate Director, Integrated Planning & Strategy’

This position sits in our Growth Marketing service based in London or Manchester. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots.

As an agency we are in a fantastic position to combine our expertise across disciplines to disrupt the UK agency model and tackle some of the industry\’s biggest challenges head-on. You will work in a vibrant environment with clever minds that work for a variety of large global clients. At DEPT®, we’re eager to hire the most talented experts in the game; people who continuously strive to improve their craft, are eager to learn, who want to inspire others, and strive for a better world.

JOB PURPOSE

We believe that real media impact comes from having a holistic understanding of consumers, culture, channels, content and commerce. Deciphering present day trends and historical performance from these interconnected and interdependent fields begins to represent our journey towards lasting growth for our clients.

As such, we are looking for an Associate Director Media Strategy who shares this mindset and wants to join a talented team of growth marketers. This leadership role is equal parts seasoned client partner who can earn the trust of senior level clients, as well as a strategist well versed in storytelling and omnichannel planning that drive tangible outcomes. Ideally, you have several years of experience in full-funnel media strategy, and if not direct experience in, a robust understanding of media planning, media buying, media activation and measurement. You’re comfortable working with the biggest brands in the world, but also don’t mind being able to partner with smaller brands.

You’ll work closely in tandem with Client teams, business development, client partner, creative, data science & analytics, data & tech, and channel activation teams to retain clients and win new ones. You will join us as a key member of the Integrated Planning & Strategy team at a crucial time when its scope, size and influence are growing more immediately within the Creative & Media team, and gradually across the broader, global DEPT footprint.

KEY RESPONSIBILITIES

Leadership

  • lEevate our client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions
  • Champion the work by having a deep understanding of our clients’ businesses and what makes them tick
  • Work closely with Client stakeholders as an extension to their internal teams
  • Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships
  • Support the expansion of our Integrated Planning and Strategy practice within the Creative & Media team at DEPT
  • Must have a strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands and customers interact, with an equal understanding of the role that data and technology play in this relationship.
  • Planning

  • Lead full-funnel, data driven strategies
  • Develop communication plans that connect Consumer, Channel and Content insights into media strategy and activation opportunities
  • Work closely with Client stakeholders and their internal teams to develop briefs that guide internal and external partners for campaign activation
  • Understand first-party data to elevate strategic opportunities
  • Stay up to date with and monitor current marketing trends, new technology solutions, and competitors
  • Use insights from data to tell a story
  • Steer the creation of holistic communication plans and media strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
  • Closely partner and collaborate with internal teams such as Client Services, Creative Services, Activation and Decision Sciences when creating and executing holistic media campaigns
  • Work along a range of cross-discipline teams both within the agency and client’s team alike, building a collaborative and trusting relationship along the way
  • WHAT WE ARE LOOKING FOR

  • Extensive, hands-on experience in cross-channel media strategy, planning & activation inclusive of all digital channels (Search, Social, Programmatic/Direct) with Paid Social being a sole channel for this particular role; knowledge and experience in traditional channels is preferred but not mandatory
  • Proven experience in hands-on campaign planning, activation and optimisation of Paid Social media campaigns across Social platforms (e.g. Facebook, Instagram
  • Experience working with nationally / globally recognised brands, ideally in a multi-agency and multiple client stakeholder environmentExperience planning Paid media channels within a larger media ecosystem that includes Owned channels
  • Experience and understanding of measuring media & marketing effectiveness, having worked with Data Science, Analytics and Measurement counterparts directly to form client facing recommendations
  • Understanding of Brand and Performance media and the synergy across the two
  • Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust. Strong collaboration, client relationship, and leadership skills.
  • Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders
  • Experience navigating cross-functional teams and dynamics
  • Deep experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
  • WE OFFER

  • A flexible, hybrid working policy (2 days from the office, depending on location).
  • An excellent salary based on experience and equal pay policies
  • Pension, free private healthcare, mental health support, and company sick pay scheme.
  • 26 days paid holiday (plus UK Bank Holidays).
  • Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday.
  • Help getting you to work with a season ticket loan and cycle to work scheme.
  • Enhanced family friendly policies to support new parents.
  • Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
  • Inspirational Talks, bringing the outside in with regular guest speakers and events.
  • Learning and Development, supporting your growth with continuous opportunities to learn and advance.
  • Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
  • A reputation for doing good. DEPT® has been a Certified and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
  • Awesome clients. Whether big or small, local or global — at DEPT® you’ll get
  • WHO ARE WE?

    We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

    Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.

    DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

    DIVERSITY, EQUITY & INCLUSION

    At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

    Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

    We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

    Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

    Associate Director Media Strategy employer: DEPT®

    At DEPT, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that fosters creativity and collaboration. With a flexible hybrid working policy, competitive salary, and comprehensive benefits including private healthcare and enhanced family-friendly policies, we are dedicated to supporting our employees' growth and well-being. Join us in London or Manchester, where you'll have the opportunity to work with renowned global clients and be part of a pioneering agency committed to making a positive impact on the planet.
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    Contact Detail:

    DEPT® Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Associate Director Media Strategy

    Tip Number 1

    Familiarise yourself with the latest trends in digital marketing and media strategy. Understanding current industry shifts will not only help you in interviews but also demonstrate your passion for the field.

    Tip Number 2

    Network with professionals in the media strategy space, especially those who have experience with large brands. Engaging in conversations can provide insights into the role and may even lead to referrals.

    Tip Number 3

    Prepare to discuss specific case studies or examples from your past work that showcase your ability to drive growth through media strategies. This will highlight your hands-on experience and strategic thinking.

    Tip Number 4

    Showcase your leadership skills by discussing how you've successfully collaborated with cross-functional teams in previous roles. This is crucial for a position that requires building trust with clients and internal stakeholders.

    We think you need these skills to ace Associate Director Media Strategy

    Cross-Channel Media Strategy
    Paid Social Media Campaigns
    Client Relationship Management
    Data Analysis and Insights
    Campaign Planning and Activation
    Omnichannel Planning
    Leadership and Team Management
    Communication Skills
    Understanding of Brand and Performance Media
    Media Measurement and Effectiveness
    Collaboration with Cross-Functional Teams
    Knowledge of Media Industry Research Tools
    Trend Analysis and Market Research
    Creative Problem Solving

    Some tips for your application 🫡

    Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Associate Director Media Strategy position. Tailor your application to highlight your relevant experience in media strategy, planning, and activation.

    Craft a Compelling CV: Your CV should clearly showcase your extensive experience in cross-channel media strategy and your ability to work with both large global brands and smaller clients. Use specific examples of past campaigns you've managed, focusing on results and impact.

    Write a Strong Cover Letter: In your cover letter, express your passion for media strategy and your understanding of how data and technology influence consumer behaviour. Highlight your leadership skills and your ability to build strong client relationships, as these are key aspects of the role.

    Showcase Your Knowledge: Demonstrate your knowledge of current marketing trends and tools in your application. Mention any relevant industry research or planning tools you have experience with, as this will show your commitment to staying updated in the field.

    How to prepare for a job interview at DEPT®

    Understand the Role

    Before your interview, make sure you have a solid grasp of what the Associate Director Media Strategy role entails. Familiarise yourself with the key responsibilities and how they align with your experience. This will help you articulate how you can contribute to the team.

    Showcase Your Experience

    Prepare specific examples from your past work that demonstrate your expertise in media strategy, planning, and activation. Highlight your experience with both digital and traditional channels, especially focusing on Paid Social, as this is crucial for the role.

    Demonstrate Leadership Skills

    Since this is a leadership position, be ready to discuss your leadership style and provide examples of how you've successfully led teams or projects in the past. Emphasise your ability to build trust with clients and inspire your team.

    Stay Current with Industry Trends

    Research the latest trends in digital marketing and media strategy. Be prepared to discuss how these trends could impact DEPT's clients and how you would leverage them to drive growth. Showing that you're proactive about staying informed will impress your interviewers.

    Associate Director Media Strategy
    DEPT®
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    • Associate Director Media Strategy

      Full-Time
      43200 - 72000 £ / year (est.)
    • D

      DEPT®

      200-500
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