At a Glance
- Tasks: Lead influencer strategy and build relationships with clients and social media platforms.
- Company: Join DEPT®, a pioneering Growth Invention company working with top brands.
- Benefits: Flexible hybrid work, competitive salary, healthcare, and continuous learning opportunities.
- Other info: Inclusive culture with a focus on growth and collaboration.
- Why this job: Be a thought leader in influencer marketing and make a real impact.
- Qualifications: Extensive experience in influencer strategy and exceptional communication skills.
The predicted salary is between 60000 - 80000 £ per year.
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
JOB PURPOSE
We’re looking for an inspiring and entrepreneurial Head of Influencer to lead our expanding team. This person will be the main point of contact with our UK internal and external stakeholders and will be responsible for developing long-term strategic relationships. As a thought leader they will have a continually evolving point of view on the influencer landscape and how to best leverage it for our clients.
KEY RESPONSIBILITIES
- Build and manage relationships with clients, internal stakeholders and social media platforms.
- Be an ambassador for DEPT externally through PR and public speaking events.
- Monitor and follow key market trends, upskilling the team as needed, be our thought leader.
- Be our external face with clients and the industry, contributing to new business opportunities and lead client pitches.
- Lead on influencer strategy both internally at Dept, and externally for clients.
- Develop and upskill our ambitions team as needed.
- Partner with our tech & production teams, to run an efficient, legally sound, performance focused and tech enabled process.
- Prepared to travel across EMEA and work 2-3 days per week from our London office.
SKILLS AND PREVIOUS EXPERIENCE REQUIRED
- Extensive experience in influencer strategy & casting.
- Highly entrepreneurial.
- Experience leading and managing a large team.
- Experience working with consumer focused brands, international clients and budgets over £1m+.
- Experience leading and winning pitches.
- Exceptional communication & presentation skills.
- Ability to react quickly within a fast-paced environment.
- Solution orientated.
- Highly conversant with paid media and 1st party data, both for casting and reporting purposes.
- Deep relationships with creators, influencers and their agents.
- Relationships with creator/influencer teams at social media companies.
- Relationships with major brands.
WE OFFER
- A flexible, hybrid working policy (2 days from the office, depending on location).
- An excellent salary based on experience and equal pay policies.
- Pension, free private healthcare, mental health support, and company sick pay scheme.
- Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday.
- Help getting you to work with a season ticket loan and cycle to work scheme.
- Enhanced family friendly policies to support new parents.
- Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
- Inspirational Talks, bringing the outside in with regular guest speakers and events.
- Learning and Development, supporting your growth with continuous opportunities to learn and advance.
- Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
Be part of our digital future. We may be spread across the world, but we all work together as one team. Inspiring each other, collaborating, innovating, and creating together.
Associate Director, Influencer Strategy employer: Dept Holding B.V.
DEPT® is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. With a flexible hybrid working policy, comprehensive benefits including private healthcare and enhanced family-friendly policies, and a strong commitment to employee growth through continuous learning opportunities, DEPT® empowers its team to make a meaningful impact in the fast-paced world of influencer strategy. Located in London, employees enjoy the vibrant city life while working with renowned clients and contributing to a company recognised for its commitment to social responsibility as a Certified B Corp.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Influencer Strategy
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dept Holding B.V. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dept Holding B.V. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dept Holding B.V. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dept Holding B.V.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director, Influencer Strategy
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dept Holding B.V.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dept Holding B.V.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dept Holding B.V.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dept Holding B.V.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dept Holding B.V. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dept Holding B.V., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
