Director of Partner Marketing (12 month FTC) in London

DEPT is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This role is at the center of our Holding team in London and Manchester. We have a mix of skills here, from Finance and Hospitality to Recruitment, People & Culture, IT Support and Marketing. Think of us as the backbone of the company, keeping things running smoothly and helping out everywhere we can. We are the reliable crew that everyone counts on to keep things rolling.

As Director of Partner Marketing, EMEA, you will lead the strategic development and hands‐on execution of co‐marketing, demand generation, and partner‐aligned events across EMEA. You will collaborate cross‐functionally with Growth, Alliances, Regional Marketing, and Sales teams to design and deliver integrated campaigns, content, demand plays, and events that turn partner relationships into tangible business results.

WHAT YOU'LL DO

• Build & Execute Co‐Marketing Strategy — Develop and roll out joint marketing plans with strategic partners. Generate campaigns spanning webinars, case studies, thought leadership, email programs, and partner marketplace content.
• Drive Pipeline & Demand Generation — Partner with Growth, Partnerships, and Regional Marketing to launch sourced and co‐sourced demand campaigns. Track and optimise for KPIs, ROI, and pipeline targets.
• Lead Events & Experiences — Plan and manage partner‐aligned events (executive roundtables, CIO experiences, roadshows, workshops). Manage speaker submissions, session content, booth messaging, and overall event activation strategy.
• Oversee Content & Messaging Development — Develop partner‐driven content and campaigns across teams. Craft compelling stories around AI‐powered services, cloud migrations, personalisation, media innovation, and commerce.
• Manage Partnership Operations — Oversee partner portals, listings, marketplace profiles, badge/tier updates, awards submissions, and general partner governance.

WHAT YOU'LL BRING

• Significant experience (ideally 7–10+ years) in partner marketing, alliances marketing, or integrated B2B marketing, preferably within agencies, technology, or SaaS environments.
• Proven success working with enterprise‐grade tech or media partners (Google, Adobe, etc.).
• Demonstrated track record of building joint marketing programs that drive pipeline/demand.
• Strong event & experiential marketing experience, from conceptualisation to execution at conferences, roundtables, roadshows, and workshops.
• Excellent cross‐functional stakeholder management, collaboration, and communication skills.
• Adaptability, creativity, and a proactive mindset.
• Passion for emerging technologies, AI‐powered services, and modern digital experiences.

WHAT YOU'LL GET

• A flexible, hybrid working policy (2 days from the office, depending on location).
• An excellent salary based on experience and equal pay policies.
• Pension, free private healthcare, mental health support, and company sick pay scheme.
• 26 days paid holiday (plus UK Bank Holidays).
• Help getting you to work with a season ticket loan and cycle to work scheme.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a 'Buddy' to help you through your first weeks at DEPT.
• A reputation for doing good. DEPT has been a Certified B Corp since 2021.
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

DIVERSITY, EQUITY & INCLUSION

At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.