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- Tasks: Lead the go-to-market strategy for exciting new features at Depop.
- Company: Join Depop, a vibrant marketplace connecting buyers and sellers in a unique way.
- Benefits: Enjoy flexible working, health perks, and generous leave options including a fully paid sabbatical.
- Why this job: Be part of a team that solves customer problems and delivers innovative products with real impact.
- Qualifications: 2+ years in product marketing, strong communication skills, and a results-driven mindset required.
- Other info: Dog-friendly offices and opportunities to work abroad for 4 weeks each year!
The predicted salary is between 36000 - 60000 £ per year.
Product Marketing connects Depop's product magic with the needs of our current and future audience by leading on the discovery and go-to-market for new features and propositions. Product Marketing sits at the intersection of product and marketing to make sure the features Depop designs, builds and ships are positioned and rolled out in ways that meet the needs of our community. This Product Marketing Manager role will be focused on helping our Marketplace Experience teams roll out new products and features that improve the purchase fulfilment experience (Payments, Shipping, Trust and Safety and Customer Experience). If you are someone who loves solving customer problems, working with teams from across the business and delivering exciting new products then this is the role for you.
Responsibilities
- Develop and deliver on the go-to-market strategy for new features; partnering closely with Product, Design, User Research, Insights, CX and Marketing teams.
- Partner with Product to inform the product roadmap by developing research plans to uncover customer insights and stay on top of the competitive landscape.
- Effectively execute on the end-to-end go-to-market process by identifying the target audience, developing the value proposition, defining the narrative and delivering campaigns.
- Develop clear positioning and messaging that resonates with our audience.
- Run experiments to test hypotheses and bring analytical rigour to campaigns to inform the positioning and go-to-market for Depop's products and propositions.
- Identify opportunities to grow and differentiate Depop by 'connecting the dots' between the market, our product and audience needs.
Requirements
- 2+ years product marketing experience in a tech/online business.
- Ability to interpret and analyse information to make informed decisions.
- Strong communication skills - you can articulate and convey ideas clearly to both internal and external audiences.
- Results and outcomes driven, with demonstrated experience working cross functional to deliver on your plans.
Nice to have:
- Previous experience working in a two-sided marketplace business.
- Insight into Millennial and Gen Z behaviours and attitudes.
- Market research experience is a plus.
Additional information
- Health + Mental Wellbeing: PMI and cash plan healthcare access with Bupa, subsidised counselling and coaching with Self Space, Cycle to Work scheme with options from Evans or the Green Commute Initiative, Employee Assistance Programme (EAP) for 24/7 confidential support, Mental Health First Aiders across the business for support and signposting.
- Work/Life Balance: 25 days annual leave with option to carry over up to 5 days, 1 company-wide day off per quarter, Impact hours: Up to 2 days additional paid leave per year for volunteering, fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.
- Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant, all offices are dog-friendly, ability to work abroad for 4 weeks per year in UK tax treaty countries.
- Family Life: 18 weeks of paid parental leave for full-time regular employees, IVF leave, shared parental leave, and paid emergency parent/carer leave.
- Learn + Grow: Budgets for conferences, learning subscriptions, and more, mentorship and programmes to upskill employees.
- Your Future: Life Insurance (financial compensation of 3x your salary), pension matching up to 6% of qualifying earnings.
- Depop Extras: Employees enjoy free shipping on their Depop sales within the UK. Special milestones are celebrated with gifts and rewards!
Product Marketing Manager, 6-Month FTC employer: Depop
Contact Detail:
Depop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, 6-Month FTC
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within tech and online businesses. Understanding how successful companies position their products can give you insights into what Depop might be looking for.
✨Tip Number 2
Network with professionals in the product marketing field, particularly those who have experience in two-sided marketplaces. Engaging with them can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully executed go-to-market strategies in your previous roles. Highlighting your results-driven approach will resonate well with the hiring team.
✨Tip Number 4
Showcase your understanding of Millennial and Gen Z behaviours in your conversations. Being able to articulate how these insights can inform product positioning will demonstrate your fit for the role.
We think you need these skills to ace Product Marketing Manager, 6-Month FTC
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Product Marketing Manager position. Understand the key responsibilities and requirements, especially the focus on go-to-market strategies and customer insights.
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in tech or online businesses. Emphasise any cross-functional collaboration and results-driven projects that align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that connects your skills and experiences to the specific needs of Depop. Mention your understanding of Millennial and Gen Z behaviours, and how you can contribute to improving the purchase fulfilment experience.
Showcase Analytical Skills: In your application, provide examples of how you've used data to inform marketing decisions. Highlight any market research experience and how it has helped shape your previous campaigns or product strategies.
How to prepare for a job interview at Depop
✨Understand the Product Marketing Landscape
Familiarise yourself with the key concepts of product marketing, especially in a tech or online business context. Be prepared to discuss how you would develop and deliver a go-to-market strategy for new features, as this is crucial for the role.
✨Showcase Your Analytical Skills
Highlight your ability to interpret and analyse data effectively. Prepare examples of how you've used customer insights and market research to inform product decisions and strategies in your previous roles.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this position. Practice articulating your ideas clearly, both in written and verbal formats, and be ready to demonstrate how you've successfully conveyed messages to diverse audiences in the past.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Prepare to discuss your experience in cross-functional collaboration, particularly how you've partnered with product, design, and marketing teams to achieve common goals.