At a Glance
- Tasks: Execute and optimise paid social campaigns while reporting on performance metrics.
- Company: Join a dynamic team at a leading e-commerce platform.
- Benefits: Enjoy flexible working, health benefits, and generous leave policies.
- Other info: Collaborative culture with opportunities for professional development and mentorship.
- Why this job: Make an impact in a fast-paced environment and grow your digital marketing skills.
- Qualifications: Experience with paid social platforms and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a Paid Media Specialist to join our Paid Media team and help drive performance across our paid social channels. Reporting into the Paid Media Lead, you'll play a key role in executing, optimising and reporting on full-funnel campaigns - from awareness and app install through to conversion. This is a great opportunity for a proactive, self-starter who thrives in a fast-paced environment, enjoys optimising campaigns, and is excited to learn quickly while building their skills across a high volume of activity.
Our Paid Media team is a small but fast-moving group that works in a hybrid way across media buying, utilising both internal teams and external media agencies. Our paid social activity is fully managed in-house, giving the team hands‑on ownership of campaign strategy, setup, optimisation, and performance. The team also has full ownership across the entire media funnel; from upper‑funnel brand activity to lower‑funnel performance campaigns.
What you'll be doing:
- Support in the day-to-day execution, optimisation and reporting of paid social across the funnel.
- Own the creative insights and reporting to a variety of stakeholders across the marketing org.
- Assist in the development and own the execution of testing roadmaps across paid social channels, contributing ideas for creative, audience and bidding experiments.
- Work closely with our creative and insights teams to align messaging and targeting strategies with campaign and business objectives.
- Support the creation of creative briefs, including briefing and coordinating UGC (user-generated content) assets for paid media campaigns.
- Monitor campaign performance, flagging key trends and making data-led optimisations to maximise a range of KPIs.
- Help maintain and improve relationships with platform and agency partners.
- Stay up to date with platform updates, new targeting capabilities and emerging tools to keep our paid social programs ahead of the curve.
What we're looking for:
- Hands‑on experience managing paid social activity on Meta, TikTok, Pinterest or similar platforms.
- Knowledge of performance KPIs and optimisation techniques across paid social.
- Confident analysing campaign data and reporting on performance, with solid skills in Excel/Google Sheets and data visualisation tools.
- Proactive, detail‑oriented and organised, with the ability to manage multiple campaigns and deadlines.
- Strong communicator, comfortable collaborating with cross‑functional teams and external partners.
Nice to have:
- Experience working within a retail, e-commerce, or marketplace environment.
- Previous experience on app first business with MMP knowledge.
Additional information:
- Health + Mental Wellbeing: PMI and cash plan healthcare access with Bupa, subsidised counselling and coaching with Self Space.
- Cycle to Work scheme with options from Evans or the Green Commute Initiative.
- Employee Assistance Programme (EAP) for 24/7 confidential support.
- Mental Health First Aiders across the business for support and signposting.
- Work/Life Balance: 25 days annual leave with option to carry over up to 5 days, 1 company-wide day off per quarter.
- Impact hours: Up to 2 days additional paid leave per year for volunteering.
- Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.
- Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant.
- All offices are dog-friendly.
- Ability to work abroad for 4 weeks per year in UK tax treaty countries.
- Family Life: 18 weeks of paid parental leave for full-time regular employees, IVF leave, shared parental leave, and paid emergency parent/carer leave.
- Learn + Grow: Budgets for conferences, learning subscriptions, and more, mentorship and programmes to upskill employees.
- Your Future: Life Insurance (financial compensation of 3x your salary), pension matching up to 6% of qualifying earnings.
- Depop Extras: Employees enjoy free shipping on their Depop sales within the UK. Special milestones are celebrated with gifts and rewards!
Paid Media Specialist employer: Depop
At Depop, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Paid Media Specialist, you'll benefit from our commitment to employee growth through mentorship programmes, learning budgets, and a flexible working environment that promotes work-life balance. With unique perks like a fully paid sabbatical after five years and the opportunity to work abroad, we ensure our team members feel valued and empowered to thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those already working in paid media. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns, highlighting your optimisation strategies and results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Stay updated with the latest trends in paid media. Follow industry blogs, join relevant forums, and participate in webinars. This not only boosts your knowledge but also shows employers you're passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Show Your Passion for Paid Media:When writing your application, let us know why you're excited about the Paid Media Specialist role. Share your enthusiasm for optimising campaigns and how you thrive in a fast-paced environment. We love seeing candidates who are genuinely passionate about what they do!
Highlight Relevant Experience:Make sure to showcase any hands-on experience you have with paid social platforms like Meta or TikTok. Talk about specific campaigns you've worked on and the results you achieved. This helps us see how your skills align with what we're looking for.
Be Data-Driven:Since this role involves analysing campaign performance, don’t forget to mention your experience with data analysis tools like Excel or Google Sheets. Share examples of how you've used data to optimise campaigns and improve KPIs. We appreciate candidates who can back up their claims with numbers!
Keep It Organised and Clear:Your application should be well-structured and easy to read. Use clear headings and bullet points where necessary. This not only makes it easier for us to review your application but also reflects your organisational skills, which are crucial for managing multiple campaigns.
How to prepare for a job interview at Depop
✨Know Your Platforms
Make sure you brush up on your knowledge of paid social platforms like Meta, TikTok, and Pinterest. Be ready to discuss your hands-on experience managing campaigns on these channels and how you've optimised them for performance.
✨Data is Your Best Friend
Get comfortable with analysing campaign data and reporting on performance. Familiarise yourself with key performance indicators (KPIs) and optimisation techniques, and be prepared to share examples of how you've used data to drive campaign success.
✨Show Off Your Creativity
Since you'll be involved in developing creative briefs and UGC assets, think about how you can contribute innovative ideas during the interview. Bring examples of past campaigns where your creative input made a difference.
✨Collaboration is Key
Highlight your communication skills and experience working with cross-functional teams. Be ready to discuss how you've collaborated with creative and insights teams to align messaging and targeting strategies with business objectives.
