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- Tasks: Conduct market research to understand user sentiment and support marketing strategies.
- Company: Depop is a vibrant platform connecting buyers and sellers in the fashion marketplace.
- Benefits: Enjoy flexible working options, a collaborative culture, and opportunities for personal growth.
- Why this job: Join a data-driven team that values your insights and helps shape the future of fashion.
- Qualifications: Experience in market research, strong analytical skills, and proficiency in Excel or Google Sheets required.
- Other info: Bonus points for SQL knowledge and experience in an Insights team.
The predicted salary is between 28800 - 43200 £ per year.
The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Marketing teams and are an integral part of making sure our business is as data-driven as possible. We are currently looking for a Market and Audience Researcher to support our external research efforts. In this role you will work closely with stakeholders across Marketing, Brand and Strategy to design and conduct research into our markets, audiences and users. This role would involve primarily Quantitative research analysis, with opportunities to work on Qualitative projects as well.
Your objective would be to use a variety of primary and secondary research methods to stress test, validate and complement the findings from our internal analysis and help us extend our understanding of our business environment.
Responsibilities:- Understanding user sentiment: Owning our regular internal feedback surveys and helping the business understand what's top of mind for our users. This includes advising on optimal data collection and sampling methodologies.
- Campaign support: Conducting primary research about our audience to help feed into creative briefs and marketing strategy, supporting the marketing team with creative testing.
- Business strategy: Supporting our Strategy team in shaping the future of Depop, by designing & conducting primary quantitative research about our markets, audiences and users from questionnaire design through to data analysis.
- Identifying and sourcing appropriate secondary data points and research to supplement our internal data and primary research efforts, joining them together with relevant internal data points to build a holistic understanding of the topic at hand.
- Interpreting findings and making recommendations based on the data collected.
- Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions.
- Proven experience of conducting hands-on projects, using quantitative research methods (e.g. designing and programming surveys).
- Some experience of running projects using qualitative research projects (e.g. interviews, focus groups).
- Ability to work independently end-to-end to design, conduct and synthesise research with minimal supervision.
- Advanced proficiency in either Excel or Google Sheets.
- Ability to collaborate closely with other analysts to link research findings with analytics.
- An excellent, confident communicator with strong interpersonal skills and good at building relationships, both with colleagues across the business as well as with our users.
- Commercial awareness and a proactive approach to make a difference and drive impact.
- A hunger to learn, natural curiosity and a keen eye for detail.
- A strong sense of ownership and highly organised nature.
- Experience working in an in-house Insights or Analytics team.
- Proficiency in SQL.
Market & Audience Researcher employer: Depop
Contact Detail:
Depop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market & Audience Researcher
✨Tip Number 1
Familiarise yourself with the latest trends in market research, especially in quantitative methods. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the field of market research, particularly those who have experience in the Insights or Analytics teams. Engaging with them can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific projects where you've successfully conducted market research. Be ready to explain your methodology, findings, and how they influenced decision-making, as this will demonstrate your hands-on experience.
✨Tip Number 4
Showcase your proficiency in data analysis tools like Excel or Google Sheets by preparing a small portfolio of your work. This could include sample surveys or data visualisations that highlight your analytical skills.
We think you need these skills to ace Market & Audience Researcher
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in market research, particularly focusing on quantitative methods. Include specific examples of projects you've worked on that demonstrate your ability to analyse data and derive insights.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with both quantitative and qualitative research methods.
Showcase Your Analytical Skills: Provide concrete examples of how you've used data analysis to inform business decisions. Mention any tools or software you are proficient in, such as Excel or Google Sheets, and how you've applied them in past roles.
Highlight Communication Skills: Since the role requires collaboration with various teams, emphasise your interpersonal skills. Share instances where you've successfully communicated complex findings to non-technical stakeholders, showcasing your ability to build relationships across the business.
How to prepare for a job interview at Depop
✨Showcase Your Research Skills
Be prepared to discuss your previous market research projects in detail. Highlight specific quantitative methods you've used, such as survey design and data analysis, and be ready to explain how these contributed to impactful business decisions.
✨Demonstrate Your Communication Abilities
As a Market & Audience Researcher, you'll need to convey complex findings clearly. Practice explaining your research results in a straightforward manner, focusing on how they can inform marketing strategies and business decisions.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think of scenarios where you had to design a research project from scratch or adapt to unexpected challenges, and be ready to share your thought process and outcomes.
✨Emphasise Collaboration and Stakeholder Engagement
This role involves working closely with various teams. Be ready to discuss how you've successfully collaborated with others in the past, particularly in gathering insights and integrating feedback into your research processes.
