Paid Search Manager in London

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy.

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they're from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We're proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We're continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

The Job

We're looking for an experienced Paid Search Manager to join our growing Performance Marketing team and play a key role in driving our Paid Search strategy forward. This is a particularly exciting time to join as we begin to in-house our Paid Search activity from an agency, providing the opportunity to make a real impact in shaping the direction, structure, and success of the channel. In this role, you'll support the Senior Paid Media Manager in developing innovative, data-driven search strategies designed to achieve business-level KPIs and deliver measurable growth. You'll be hands-on in the day-to-day management of campaigns, analysing performance and making data-led decisions to drive results. Beyond campaign management, you'll help define and execute a detailed testing roadmap, working closely with key stakeholders from our in-house Analytics, Data Science, and Product teams, working to improve paid search performance across our website and apps. This role will open opportunities to develop solutions using AI and Machine Learning, weaving them seamlessly into campaign optimisation and future strategies through feed optimisation, user targeting, bidding, creative strategies and more.

Our Paid Media team is dynamic and our channels have seen exponential growth over the past 5 years. As a team, we have full ownership across the entire media funnel; from upper-funnel brand activity to lower-funnel performance campaigns. This brings together a diverse mix of skill sets, spanning from strategy and planning through to hands-on execution allowing for end-to-end responsibility, ensuring both big picture thinking and tactical delivery sit within one collaborative unit.

Responsibilities

• Support the Senior Paid Media Manager to develop innovative Paid Search strategies with the goal to support business-level KPIs.
• Plan, execute, and optimise paid search campaigns (Text Ads and Shopping) to drive purchases within our efficiency goals.
• Assist in owning the end-to-end testing roadmap across ad copy, extensions, and landing pages to constantly improve campaign efficiency and scale, translating insights into tangible campaign improvements.
• Ownership over daily optimisation of bids, budgets, keywords, ad copy, and audiences, ensuring performance aligns with business KPIs monitoring and reporting on campaign performance.
• Support on incrementality testing across our Search portfolio.
• Collaborate with our Machine Learning and Product teams to build industry leading strategies through a series of testing and learning.
• Co-ordinate with the wider Paid Media team and marketing team for a cohesive approach to achieve shared objectives.
• Contribute to creative briefs with a Search-first perspective.

Requirements

• Hands-on Paid Search experience, agency or in-house, with retail/e-commerce exposure.
• Previous experience on App business working with an MMP.
• Knowledge of app-first user journeys (leveraging App Campaigns, SKAN/ATT measurement, and mobile-first tracking).
• Advanced knowledge of Google Ads, Google Merchant Center, App Campaigns, and confident using analytics tools (GA, Looker).
• Familiarity with complex attribution and LTV models.
• Experience managing multiple campaigns and budgets at scale.
• Ability to confidently and effectively communicate across varying levels of seniority cross functionally.
• Good attention to detail and process building to ensure excellent implementation and execution of work.
• Proactive and eager to learn attitude, loves a challenge and has the capacity for independent thinking.
• Analytical capabilities and Google Sheet / Excel literate with the ability to use data to answer business questions.

Bonus

• Worked in a dynamic, growing business environment.
• Ability to write and operate scripts for automation.
• Experience in implementing brand new strategies and scaling them to business goals.
• Experience in a marketplace or e-commerce model.
• Experience across multiple performance marketing channels outside of Paid Search, particularly across Display.
• Affinity for Depop and the resale world.

Additional Information

• Health + Mental Wellbeing: PMI and cash plan healthcare access with Bupa, subsidised counselling and coaching with Self Space, Cycle to Work scheme with options from Evans or the Green Commute Initiative, Employee Assistance Programme (EAP) for 24/7 confidential support, Mental Health First Aiders across the business for support and signposting.
• Work/Life Balance: 25 days annual leave with option to carry over up to 5 days, 1 company-wide day off per quarter, Impact hours: Up to 2 days additional paid leave per year for volunteering, fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop.
• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant, all offices are dog-friendly, ability to work abroad for 4 weeks per year in UK tax treaty countries.
• Family Life: 18 weeks of paid parental leave for full-time regular employees, IVF leave, shared parental leave, and paid emergency parent/carer leave.
• Learn + Grow: Budgets for conferences, learning subscriptions, and more, mentorship and programmes to upskill employees.
• Your Future: Life Insurance (financial compensation of 3x your salary), pension matching up to 6% of qualifying earnings.
• Depop Extras: Employees enjoy free shipping on their Depop sales within the UK. Special milestones are celebrated with gifts and rewards.