At a Glance
- Tasks: Execute and optimise paid social campaigns while reporting on performance metrics.
- Company: Join Depop, a vibrant peer-to-peer fashion marketplace revolutionising secondhand shopping.
- Benefits: Enjoy flexible working, 25 days leave, and health benefits including mental wellbeing support.
- Other info: Opportunities for professional growth and a supportive, inclusive workplace culture.
- Why this job: Be part of a fast-paced team driving impactful marketing strategies in a creative environment.
- Qualifications: Experience with paid social platforms and strong analytical skills are essential.
The predicted salary is between 35000 - 45000 £ per year.
Depop is a peer-to-peer circular fashion marketplace where anyone can buy, sell and discover secondhand fashion. Our mission is simple: to make fashion circular by making secondhand as exciting and rewarding as buying new.
Founded in 2011, Depop’s diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. Today, more than 56 million registered users come to Depop to find great value, express their own personal style and give clothes a longer life.
We aim to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users.
We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status.
We’re looking for a Paid Media Specialist to join our Paid Media team and help drive performance across our paid social channels. Reporting into the Paid Media Lead, you’ll play a key role in executing, optimising and reporting on full-funnel campaigns - from awareness and app install through to conversion.
This is a great opportunity for a proactive, self-starter who thrives in a fast-paced environment, enjoys optimising campaigns, and is excited to learn quickly while building their skills across a high volume of activity.
Our Paid Media team is a small but fast-moving group that works in a hybrid way across media buying, utilising both internal teams and external media agencies. Our paid social activity is fully managed in-house, giving the team hands-on ownership of campaign strategy, setup, optimisation, and performance.
What you'll be doing:
- Support in the day-to-day execution, optimisation and reporting of paid social across the funnel.
- Own the creative insights and reporting to a variety of stakeholders across the marketing org.
- Assist in the development and own the execution of testing roadmaps across paid social channels, contributing ideas for creative, audience and bidding experiments.
- Work closely with our creative and insights teams to align messaging and targeting strategies with campaign and business objectives.
- Support the creation of creative briefs, including briefing and coordinating UGC (user-generated content) assets for paid media campaigns.
- Monitor campaign performance, flagging key trends and making data-led optimisations to maximise a range of KPIs.
- Help maintain and improve relationships with platform and agency partners.
- Stay up to date with platform updates, new targeting capabilities and emerging tools to keep our paid social programs ahead of the curve.
What we’re looking for:
- Hands-on experience managing paid social activity on Meta, TikTok, Pinterest or similar platforms.
- Knowledge of performance KPIs and optimisation techniques across paid social.
- Confident analysing campaign data and reporting on performance, with solid skills in Excel/Google Sheets and data visualisation tools.
- Proactive, detail-oriented and organised, with the ability to manage multiple campaigns and deadlines.
- Strong communicator, comfortable collaborating with cross-functional teams and external partners.
Nice to have:
- Experience working within a retail, e-commerce, or marketplace environment.
- Previous experience on app first business with MMP knowledge.
Additional Information:
- Health + Mental Wellbeing: PMI and cash plan healthcare access with Bupa, subsidised counselling and coaching with Self Space.
- Work/Life Balance: 25 days annual leave with option to carry over up to 5 days, 1 company-wide day off per quarter.
- Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options.
- Family Life: 18 weeks of paid parental leave for full-time regular employees.
- Learn + Grow: Budgets for conferences, learning subscriptions, and more.
- Your Future: Life Insurance (financial compensation of 3x your salary), Pension matching up to 6% of qualifying earnings.
- Depop Extras: Employees enjoy free shipping on their Depop sales within the UK.
Paid Media Specialist in London employer: Depop
Depop is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and diverse perspectives are celebrated. Located in the heart of London, employees benefit from flexible working arrangements, generous leave policies, and comprehensive health support, all while contributing to a mission that makes fashion circular and sustainable. With ample opportunities for personal and professional growth, including mentorship programmes and learning budgets, Depop is committed to empowering its team members to thrive in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Depop. A friendly message on LinkedIn can go a long way. Just be genuine and express your interest in their work.
✨Tip Number 2
Prepare for interviews by researching Depop’s culture and values. Show us you understand our mission of making fashion circular and how your skills as a Paid Media Specialist can contribute to that goal.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience with paid social channels aligns with what we’re looking for. Highlight specific campaigns you've worked on and the results you achieved.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Depop.
We think you need these skills to ace Paid Media Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Media Specialist role. Highlight your hands-on experience with paid social platforms like Meta and TikTok, and show us how your skills align with our mission at Depop.
Show Off Your Data Skills:We love numbers! When you’re detailing your experience, don’t forget to mention your ability to analyse campaign data and report on performance. Use specific examples to demonstrate your proficiency in Excel or Google Sheets.
Be Creative and Proactive:As a Paid Media Specialist, creativity is key! Share any innovative ideas you've had in past roles, especially around testing roadmaps or audience targeting. We want to see your proactive approach to optimising campaigns!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Depop
✨Know Your Platforms
Make sure you’re well-versed in the paid social platforms mentioned in the job description, like Meta and TikTok. Familiarise yourself with their latest features and how they can impact campaign performance. This will show your enthusiasm and readiness to hit the ground running.
✨Showcase Your Data Skills
Be prepared to discuss your experience with analysing campaign data and optimising performance. Bring examples of how you've used Excel or Google Sheets to track KPIs and make data-driven decisions. This will demonstrate your analytical mindset and ability to contribute to the team’s success.
✨Creative Collaboration
Since the role involves working closely with creative teams, think of ways you’ve successfully collaborated in the past. Be ready to share ideas on how you can contribute to creative briefs and user-generated content strategies. This will highlight your teamwork skills and creativity.
✨Stay Current
Keep up with the latest trends in paid media and e-commerce. Mention any recent updates or tools you’ve discovered that could benefit the company. This shows your proactive nature and commitment to staying ahead in the fast-paced world of digital marketing.
