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For Companies At a Glance
- Tasks: Create engaging social media copy and collaborate with creative teams.
- Company: Join the Department for Work and Pensions, a key player in UK government services.
- Benefits: Enjoy flexible working hours, generous leave, and health support.
- Why this job: Make a real impact with your writing while promoting diversity and inclusion.
- Qualifications: Strong writing skills and experience in managing multiple projects are essential.
- Other info: Opportunities for professional development and a supportive work culture await you.
The predicted salary is between 42000 - 55000 ÂŁ per year.
Join to apply for the Social Media Campaigns Copywriter role at Department for Work and Pensions (DWP)
Join to apply for the Social Media Campaigns Copywriter role at Department for Work and Pensions (DWP)
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Department for Work and Pensions (DWP) provided pay range
This range is provided by Department for Work and Pensions (DWP). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
As a Social Media Campaigns Copywriter press you will:
- Collaborate with comms colleagues, including Campaigns, Press and Design Teams, to complement campaign creative assets with messages rooted in customer insights, optimised for chosen communication channels and audiences.
- Effectively prioritise demands for copywriting support, focusing on the key campaigns that deliver DWP’s priorities and Digital Ambition, becoming the authority on DWP’s tone of voice.
- Lead by example and promote a learning culture – represent the voice of our customers across our campaigns, regularly reviewing available customer insight and performance metrics.
- Develop campaign messaging and copy that drives customer outcomes by distilling complex subject matters into lucid and engaging communications.
- Provide expert advice on appropriate messages, tone of voice, editorial style and brand positioning for specific audiences.
- Generate distinct, multi-platform campaign copy in response to briefs and aligned to policy and press teams. From social media content to snappy video scripts, to compelling internal messaging, and user-focused website content, as well as finessing subtitles for video content.
- Present finalised ideas and concepts, explaining clearly and confidently how the writing reflects the brief.
- Understand the Government’s Plan for Change, DWP’s strategic objectives and our Digital Ambition to deliver work that aligns to these objectives and commitments.
- Help to deliver a tone of voice that rings true to our audiences, to drive trust in DWP.
Person specification
Candidates for this role must be able to demonstrate they can meet the following essential criteria:
- A strong track record of writing impactful paid for and low-cost campaign messages, copy editing and proofreading.
- Proven ability to manage multiple projects, allocating time effectively and communicating progress throughout.
- Understanding of how to adapt tone and style to a range of mediums, from social copy to video scripts and print material, in line with departmental and accessibility guidelines.
- Experience working collaboratively across comms disciplines on a range of creative projects.
- Excellent written English, including accurate spelling, grammar and punctuation.
We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.
Alongside your salary of ÂŁ48,672, Department for Work and Pensions contributes ÂŁ14,100 towards you being a member of the Civil Service Defined Benefit Pension scheme.
DWP have a broad benefits package built around your work-life balance which includes:
- Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
- Generous annual leave – at least 23 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
- Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
- Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
- Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.
- Funded learning and development to support progress in your role and career. This includes industry recognised qualifications and accreditations, coaching, mentoring and talent development programmes.
- An inclusive and diverse environment with opportunities to join professional and interpersonal networks including Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.
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Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Administrative, Public Relations, and Art/Creative
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Industries
Government Administration
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Social Media Campaigns Copywriter employer: Department for Work and Pensions (DWP)
Contact Detail:
Department for Work and Pensions (DWP) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Campaigns Copywriter
✨Tip Number 1
Familiarise yourself with DWP's tone of voice and communication style. This will help you tailor your approach during interviews and discussions, showcasing your understanding of their brand and how you can contribute to their campaigns.
✨Tip Number 2
Prepare examples of your previous work that demonstrate your ability to write impactful campaign messages across various platforms. Be ready to discuss how these experiences align with the responsibilities of the Social Media Campaigns Copywriter role.
✨Tip Number 3
Network with current or former DWP employees on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 4
Stay updated on current trends in social media and public communications. Being knowledgeable about recent campaigns and strategies can help you stand out in interviews and show your enthusiasm for the role.
We think you need these skills to ace Social Media Campaigns Copywriter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in writing impactful campaign messages. Use specific examples that demonstrate your ability to adapt tone and style across different mediums, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your understanding of DWP’s objectives and how your skills align with their needs. Mention your collaborative experience and how you can contribute to their campaigns by distilling complex subjects into engaging copy.
Showcase Your Writing Skills: Include samples of your previous work that reflect your ability to write for various platforms, such as social media posts, video scripts, and internal communications. This will demonstrate your versatility and expertise in copywriting.
Highlight Relevant Experience: Emphasise any experience you have working collaboratively across communication disciplines. Mention specific projects where you successfully managed multiple tasks and communicated progress effectively, as this is a key requirement for the role.
How to prepare for a job interview at Department for Work and Pensions (DWP)
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that demonstrate your ability to create impactful campaign messages. Make sure to include examples across different mediums, such as social media posts, video scripts, and internal communications.
✨Understand DWP's Tone of Voice
Familiarise yourself with the Department for Work and Pensions' tone of voice and communication style. Be ready to discuss how you would adapt your writing to align with their brand and effectively engage their audience.
✨Demonstrate Project Management Abilities
Be prepared to talk about your experience managing multiple projects simultaneously. Highlight specific examples where you successfully prioritised tasks and communicated progress to stakeholders.
✨Engage with Customer Insights
Discuss how you have used customer insights to inform your writing in past campaigns. Show that you understand the importance of tailoring messages to meet the needs and preferences of different audiences.
