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- Tasks: Create and manage innovative campaigns across various channels to engage diverse audiences.
- Company: Join a dynamic team at DWP, committed to impactful communication.
- Benefits: Career development support, inclusive culture, and competitive benefits.
- Why this job: Make a real difference by delivering creative campaigns that resonate with the public.
- Qualifications: Experience in multi-channel marketing and strong project management skills.
- Other info: Collaborative environment with opportunities for innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
Collaborate with comms colleagues across Press, External Affairs, Visits, Video and Design teams, to deliver creative campaigns that cut-through and are optimised for a range of channels and audiences.
Understand the policy, operational, cross-government and external operating environment. Become a subject matter expert, representing our key audience needs and ensuring they are factored into decision making.
Develop bold and innovative paid or no-cost strategies and creative campaign content, which maximise reach, trust, relevance and impact.
Use audience insight and performance data to inform decisions and shape content that is integrated with policy and operational delivery.
Monitor and evaluate campaign performance and present findings to a range of stakeholders.
Manage the development of creative content across owned or paid campaigns. Be able to translate insights and complex subject matter into clear, accessible and engaging communications.
Manage external agencies and collaborate with in-house colleagues to generate distinct, multi-platform campaigns in response to campaign briefs or aligned to policy announcements.
Deliver campaign messages through trusted voices. Contribute to our case-study programme to identify leads across different campaign themes and work with internal and external influencers, putting real voices at the heart of our campaigns.
Confidently work with agencies and suppliers to ensure that services are cost-effective and represent good value for the taxpayer.
Seek out opportunities for innovation and improvement.
Experience Criteria for the Role
- A track record of delivering impactful paid or no-cost creative social or multi-channel marketing campaigns.
- Experience using audience insight and performance data to inform decisions, shape content and evaluate the impact of campaigns.
- A proven ability to manage multiple projects, allocating time effectively and communicating progress throughout.
- Experience working collaboratively across comms disciplines on a range of creative projects.
- Excellent written English, including accurate spelling, grammar and punctuation.
We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.
Campaigns Manager in Sheffield employer: Department for Work and Pensions (DWP)
Contact Detail:
Department for Work and Pensions (DWP) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaigns Manager in Sheffield
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on a job opening or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best campaigns and projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications!
We think you need these skills to ace Campaigns Manager in Sheffield
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the needs and interests of the audience mentioned in the job description. This shows us that you can think strategically about communication.
Showcase Your Creativity: We love bold and innovative ideas! Use your application to highlight any past campaigns you've worked on that demonstrate your creative flair. Don't be afraid to share unique strategies or content that made an impact.
Be Clear and Concise: When it comes to written applications, clarity is key. Make sure your spelling, grammar, and punctuation are spot on. We want to see that you can communicate complex ideas in a straightforward way, just like you would in a campaign.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Department for Work and Pensions (DWP)
✨Know Your Campaigns
Before the interview, dive deep into recent campaigns that the company has launched. Understand their objectives, target audiences, and the channels used. This will not only show your interest but also allow you to discuss how your experience aligns with their strategies.
✨Data-Driven Decisions
Be prepared to talk about how you've used audience insights and performance data in your previous roles. Bring specific examples of how this data informed your campaign decisions and led to successful outcomes. This demonstrates your analytical skills and understanding of effective marketing.
✨Collaboration is Key
Since the role involves working with various teams, think of examples where you've successfully collaborated across different departments. Highlight your communication skills and how you managed to keep everyone on the same page while delivering creative projects.
✨Showcase Your Creativity
Prepare to discuss bold and innovative strategies you've developed in past campaigns. Whether it's a unique content idea or a cost-effective approach, be ready to share how you maximised reach and impact. This will illustrate your ability to think outside the box and contribute to their mission.
