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- Tasks: Lead creative social campaigns and develop innovative strategies for diverse audiences.
- Company: Join a dynamic team at DWP, making a real impact through social media.
- Benefits: Enjoy competitive pay, professional growth, and the chance to shape impactful content.
- Why this job: Be at the forefront of social media innovation and engage with real people.
- Qualifications: Proven experience in social media strategy and strong leadership skills.
- Other info: Collaborative environment with opportunities for career advancement.
The predicted salary is between 42000 - 60000 £ per year.
As a Senior Social Media Marketing Manager, your key responsibilities will include:
- Lead relationships with comms colleagues to deliver creative social campaigns, optimised for a range of channels and audiences.
- Develop bold and innovative paid or no-cost social strategies and creative social content, which maximise reach, trust, relevance and impact.
- Ensure audience insight and performance data is used across the team to inform decisions and shape content that is integrated with policy and operational delivery.
- Lead the monitoring and evaluation of campaign performance and present findings to a range of stakeholders.
- Lead the ideation of innovative social content. Translate complex subject matter into clear, accessible and engaging communications.
- Manage external agencies and collaborate with in-house teams to generate distinct always-on social campaigns.
- Drive our case study agenda and lead the team to deliver impactful social campaigns through trusted voices and 'real people'.
- Proactively engage with content creators to harness their audience-reach, as well as managing paid creator relationships via our agencies.
- Confidently work with agencies and suppliers to ensure that services are cost-effective and represent good value for the taxpayer.
- Liaise cross-Government with the New Media Unit, No.10 and other Government Departments to ensure content is distributed in an impactful way.
- Line manage direct reports, supporting them to deliver against objectives and with their professional development.
- Champion best practice in social media and ensure DWP Social Media Policy and style guides are updated accordingly.
Experience Criteria for the Role:
- Experience leading organic social media planning and delivery, implementing creative and impactful content strategies, including with content creators and case studies.
- Strong understanding of what makes effective, inclusive, accessible and engaging social media content on each platform – and how to deliver it with limited or no budget to reach our audiences where they are.
- Experience of applying audience insight, data and evaluation to drive continuous improvement and impact.
- Leadership and line management experience, including setting clear expectations, delegation and continued support for professional development.
- A collaborative mindset, and the ability to work across disciplines and teams to achieve shared goals.
- Excellent communication skills with the ability to communicate effectively and efficiently to deliver a timely and accurate service.
Senior Social Media Marketing Manager employer: Department for Work and Pensions (DWP)
Contact Detail:
Department for Work and Pensions (DWP) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the lookout for a Senior Social Media Marketing Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content strategies. This will give potential employers a taste of what you can bring to the table, especially when it comes to innovative and impactful content.
✨Tip Number 3
Prepare for interviews by researching the company’s social media presence. Be ready to discuss how you can enhance their strategy and drive engagement. Tailor your ideas to fit their brand voice and audience – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job together!
We think you need these skills to ace Senior Social Media Marketing Manager
Some tips for your application 🫡
Show Off Your Creativity: As a Senior Social Media Marketing Manager, we want to see your creative flair! Make sure your application reflects your innovative ideas and bold strategies. Use examples from your past work to showcase how you've developed engaging content that really resonates with audiences.
Data-Driven Decisions Matter: We love candidates who can back up their strategies with data! Highlight your experience in using audience insights and performance metrics to shape your social media campaigns. This shows us you’re not just about the pretty posts, but also about making an impact.
Collaboration is Key: In this role, you'll be working with various teams and external agencies. So, let us know about your collaborative experiences! Share how you've successfully worked across different disciplines to achieve shared goals and how you’ve managed relationships with stakeholders.
Tailor Your Application: Make your application stand out by tailoring it to our job description. Use the same language and key phrases we’ve included to show you understand what we’re looking for. And remember, applying through our website is the best way to get your foot in the door!
How to prepare for a job interview at Department for Work and Pensions (DWP)
✨Know Your Platforms
Make sure you’re well-versed in the nuances of each social media platform. Understand what type of content works best on Instagram versus Twitter, and be ready to discuss how you would tailor campaigns for different audiences.
✨Showcase Your Creativity
Prepare examples of bold and innovative social strategies you've developed in the past. Bring along case studies that highlight your ability to create engaging content, especially with limited budgets, to demonstrate your resourcefulness.
✨Data-Driven Decisions
Be ready to talk about how you’ve used audience insights and performance data to shape your social media strategies. Discuss specific metrics you’ve tracked and how they influenced your campaign decisions.
✨Collaboration is Key
Highlight your experience working with cross-functional teams and external agencies. Share examples of how you’ve successfully collaborated to deliver impactful campaigns, and be prepared to discuss your approach to line management and supporting team development.
