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- Tasks: Lead innovative marketing strategies and manage impactful campaigns that drive behaviour change.
- Company: Join a forward-thinking organisation dedicated to making a difference.
- Benefits: Enjoy competitive pay, flexible working, and opportunities for personal growth.
- Why this job: Be a champion for audiences and create meaningful change through strategic marketing.
- Qualifications: Proven experience in developing multi-channel marketing strategies and leading teams.
- Other info: Dynamic role with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Campaigns Manager, you will:
- Manage the development of innovative, impactful paid and low/no cost communications strategies, based on data, evidence and an audience-first approach.
- Develop a strong understanding of audience insights and how these can drive behaviour change. Be an audience champion and serve as a subject matter expert for campaign policy areas.
- Use strategic thinking to translate business objectives into actionable marketing plans, creating clarity from ambiguity.
- Manage external agencies and build positive relationships with external and internal stakeholders, to develop and implement multi-channel, paid and no-cost marketing campaigns. Ensure that our work is cost effective, high quality and represents good value for the taxpayer.
- Manage the development of creative and content across campaigns, including message development for a full range of channels.
- Prioritise campaign evaluation, including consistent optimisation and improvements to delivery.
- Proactively seek opportunities for innovation, continuous challenge and improvement, and make recommendations to senior leaders.
- Deliver effective team leadership, line management and coaching; helping shape culture by championing our team vision, driving positive ways of working and inclusivity, whilst pushing forward continuous development of colleagues.
Experience Criteria for the Role:
- A proven track record of developing impactful marketing strategies for complex briefs, based on evidence and audience insight and translating these into integrated multi-channel marketing campaigns.
- Experience of media planning and buying, with a focus on value for money, quality and innovation to reach and engage complex and hard-to-reach audiences.
- Strong experience in monitoring and evaluating campaign activity and developing recommendations to drive outcomes and maximise effectiveness.
- An inspiring and motivating leader, who can manage a successful team, as well as role modelling collaboration across teams.
- Experience of influencing senior colleagues and proactively providing recommendations to complex challenges, and engagement of colleagues to ensure continuous development.
- Experience of project management and techniques to deliver outcomes, including identifying risks and mitigations.
Senior Campaigns Manager in Leeds employer: Department for Work and Pensions (DWP)
Contact Detail:
Department for Work and Pensions (DWP) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaigns Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Campaigns Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. We want you to show off your knowledge about their audience insights and how you can bring innovative strategies to the table. Be ready to discuss how you can drive behaviour change!
✨Tip Number 3
Practice your pitch! We suggest you rehearse how you’d present your past campaign successes and how they align with the job description. Make sure to highlight your experience in managing teams and building relationships with stakeholders.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you ace your application and get noticed. Plus, it shows you’re genuinely interested in joining our team and making an impact.
We think you need these skills to ace Senior Campaigns Manager in Leeds
Some tips for your application 🫡
Showcase Your Experience: Make sure to highlight your proven track record in developing impactful marketing strategies. Use specific examples that demonstrate how you've used audience insights to create successful campaigns. We want to see how you’ve turned complex briefs into actionable plans!
Be Data-Driven: Since we value evidence-based strategies, include any relevant data or metrics from past campaigns. This will show us that you can translate business objectives into effective marketing plans. Don’t forget to mention how you’ve monitored and evaluated campaign performance!
Demonstrate Leadership Skills: As a Senior Campaigns Manager, leadership is key! Share your experiences in managing teams and fostering collaboration. We’re looking for someone who can inspire and motivate others while driving positive ways of working.
Tailor Your Application: Take the time to tailor your application to our job description. Use the same language and focus on the skills and experiences that align with what we’re looking for. Remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Department for Work and Pensions (DWP)
✨Know Your Audience
Before the interview, dive deep into understanding the target audience for the campaigns. Familiarise yourself with their behaviours, preferences, and pain points. This will help you demonstrate your audience-first approach and show how you can leverage insights to drive behaviour change.
✨Showcase Your Strategic Thinking
Prepare examples of how you've translated complex business objectives into actionable marketing plans in the past. Be ready to discuss specific strategies you've implemented and the outcomes they achieved. This will highlight your ability to create clarity from ambiguity.
✨Highlight Your Leadership Skills
Think of instances where you've successfully led a team or managed external agencies. Share how you foster collaboration and inclusivity within your team, and how you’ve motivated colleagues to achieve campaign goals. This will showcase your inspiring leadership style.
✨Emphasise Evaluation and Optimisation
Be prepared to discuss how you've monitored and evaluated campaign performance in previous roles. Share specific metrics you tracked and how you used this data to make recommendations for improvement. This will demonstrate your commitment to continuous optimisation and delivering high-quality results.
