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- Tasks: Create and manage innovative campaigns across various channels to engage diverse audiences.
- Company: Join a dynamic team at DWP, committed to impactful communication.
- Benefits: Career development support, inclusive culture, and competitive benefits.
- Why this job: Make a real difference by delivering creative campaigns that resonate with the public.
- Qualifications: Experience in multi-channel marketing and strong project management skills.
- Other info: Collaborative environment with opportunities for innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
Collaborate with comms colleagues across Press, External Affairs, Visits, Video and Design teams, to deliver creative campaigns that cut-through and are optimised for a range of channels and audiences.
Understand the policy, operational, cross-government and external operating environment. Become a subject matter expert, representing our key audience needs and ensuring they are factored into decision making.
Develop bold and innovative paid or no-cost strategies and creative campaign content, which maximise reach, trust, relevance and impact.
Use audience insight and performance data to inform decisions and shape content that is integrated with policy and operational delivery.
Monitor and evaluate campaign performance and present findings to a range of stakeholders.
Manage the development of creative content across owned or paid campaigns. Be able to translate insights and complex subject matter into clear, accessible and engaging communications.
Manage external agencies and collaborate with in-house colleagues to generate distinct, multi-platform campaigns in response to campaign briefs or aligned to policy announcements.
Deliver campaign messages through trusted voices. Contribute to our case-study programme to identify leads across different campaign themes and work with internal and external influencers, putting real voices at the heart of our campaigns.
Confidently work with agencies and suppliers to ensure that services are cost-effective and represent good value for the taxpayer.
Seek out opportunities for innovation and improvement.
Experience Criteria for the Role
- A track record of delivering impactful paid or no-cost creative social or multi-channel marketing campaigns.
- Experience using audience insight and performance data to inform decisions, shape content and evaluate the impact of campaigns.
- A proven ability to manage multiple projects, allocating time effectively and communicating progress throughout.
- Experience working collaboratively across comms disciplines on a range of creative projects.
- Excellent written English, including accurate spelling, grammar and punctuation.
We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.
Campaigns Manager in Leeds employer: Department for Work and Pensions (DWP)
Contact Detail:
Department for Work and Pensions (DWP) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaigns Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Campaigns Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and how you used audience insights to drive results. This will help you stand out when chatting with hiring managers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in their work and how you can contribute as a Campaigns Manager.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in marketing and communications. Join webinars or online courses to sharpen your skills, making you an even more attractive candidate.
We think you need these skills to ace Campaigns Manager in Leeds
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the needs and interests of the audience mentioned in the job description. This shows us that you can think strategically about communication.
Showcase Your Creativity: We love bold ideas! Use your application to demonstrate your creative flair. Whether it's through innovative campaign strategies or unique content examples, let your personality shine through while keeping it professional.
Be Data-Driven: Highlight your experience with audience insights and performance data. We want to see how you've used these tools to shape your campaigns and make informed decisions. Numbers can tell a powerful story, so don’t shy away from sharing your successes!
Proofread Like a Pro: Excellent written English is a must! Make sure to check your spelling, grammar, and punctuation before hitting send. A polished application reflects your attention to detail and professionalism, which we value highly at StudySmarter.
How to prepare for a job interview at Department for Work and Pensions (DWP)
✨Know Your Campaigns
Before the interview, dive deep into recent campaigns that the company has run. Understand their objectives, target audiences, and outcomes. This will not only show your interest but also allow you to discuss how your experience aligns with their goals.
✨Data-Driven Decisions
Be prepared to talk about how you've used audience insights and performance data in your previous roles. Bring specific examples of how this data influenced your campaign strategies and led to successful outcomes. This demonstrates your analytical skills and understanding of effective marketing.
✨Collaboration is Key
Since the role involves working with various teams, think of examples where you've successfully collaborated across different departments. Highlight your communication skills and how you managed to bring diverse perspectives together to create impactful campaigns.
✨Showcase Your Creativity
Prepare to discuss bold and innovative ideas you've implemented in past campaigns. Whether it's a unique content strategy or a creative approach to engaging audiences, showcasing your creativity will set you apart. Don't forget to mention how these ideas were received and their impact!
