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- Tasks: Lead social media strategies and create impactful content for high-profile campaigns.
- Company: Join the Department for Business and Trade, driving economic growth in the UK.
- Benefits: Be part of a transformative team with opportunities for professional development.
- Why this job: Shape the future of government communications and connect with global audiences.
- Qualifications: Experience in social media management and a passion for storytelling.
- Other info: Dynamic environment with a focus on innovation and real-world impact.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced and forward-thinking Senior Social Media Manager to lead the strategic direction of our social channels in one of the most fast-paced and high-profile environments in the UK. As part of our newly formed Storytelling and Partnerships team, you will also play a key role in transforming how DBT communicates externally - helping to elevate our digital storytelling, forge impactful partnerships, and maximise the visual and narrative potential of ministerial visits.
You will be responsible for shaping how we show up across platforms - crafting bold, timely, and impactful content that informs, inspires, and connects with global audiences. You will work alongside multidisciplinary teams on projects that truly matter - applying your digital expertise to campaigns that have national reach and real-world impact.
Responsibilities:- Lead the development and execution of social media strategies that support high-profile campaigns, ministerial visits, and day-to-day communications - ensuring every moment with storytelling potential is maximised across platforms.
- Manage and inspire a talented social media team to deliver creative, high-impact, channel-appropriate content across Instagram, TikTok, LinkedIn, X, YouTube, Facebook and emerging platforms, with a strong focus on real-world stories from visits and stakeholder engagement.
- Translate complex policy and external affairs insight into accessible, human-centred social content, showcasing businesses, workers, communities and partners who bring DBT's mission to life.
- Collaborate closely with designers, videographers, animators and visits colleagues to create compelling multimedia content that captures strong visuals, authentic moments, and narrative opportunities from ministerial engagements.
- Monitor platform performance and audience behaviour, generating actionable insights that shape future visit storytelling, stakeholder amplification, and campaign optimisation.
- Advise on platform best practice and emerging digital trends, ensuring DBT's visit content, partnership moments and external affairs storytelling remain fresh, relevant and innovative.
- Coordinate with press, policy, visits, and external affairs teams to ensure social content is aligned, timely, and strategically integrated into wider communications objectives.
- Support rapid response and digital crisis communications, providing clear, accurate and agile social content during fast-moving situations, including those arising from visits or stakeholder activity.
The Department for Business and Trade sits at the heart of the government's number one priority: kickstarting economic growth to deliver the highest sustained growth in the G7. Our mission is clear - to drive more people into good jobs, raise living standards, and deliver productivity growth in every part of the United Kingdom.
We achieve this by making the UK the best place in the world to do business, making the UK the most connected economy, and delivering great services to business. Through our Industrial Strategy, Trade Strategy, Small Business Plan, and Plan to Make Work Pay, we are working in partnership with business to create the conditions for investment, innovation, and job creation that will put more money in working people's pockets.
With 95% of UK businesses wanting to grow and 37% of international investors in 16 key markets likely to invest in the UK, our challenge is translating strong policy delivery into business uptake and public trust. We are positioned to demonstrate tangible economic impact through authentic business, consumer, and worker stories that show - not just tell - how government is delivering growth in partnership with business.
DBT's Communications and Marketing function is undergoing a bold transformation to meet the demands of the modern media landscape and deliver on our ambitious growth mission. We are moving from traditional discipline-based communications to an integrated, outcome-focused model that positions communications as a critical delivery enabler, not just a service function.
All our activities directly support the Growth Mission. We translate complex economic policies into clear narratives for target audiences across all DBT communications and engagement channels. Our communication outcomes contribute to the overall mission milestone of "higher living standards in every part of the United Kingdom." By joining DBT Communications and Marketing, you will be part of a team that is redefining how government communicates about economic growth - working collaboratively across disciplines, using evidence and insight to drive impact, and demonstrating how government partnership with business is creating jobs, driving investment, and improving living standards across the UK.
Senior Social Media Manager employer: Department for Business and Trade
Contact Detail:
Department for Business and Trade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns. We want to see how you’ve transformed brands and engaged audiences – make it pop!
✨Tip Number 3
Stay ahead of the curve! Keep an eye on emerging trends and platforms. We’re looking for someone who can bring fresh ideas to the table, so don’t be afraid to share your insights during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Show Your Passion for Storytelling: When you're crafting your application, let your passion for storytelling shine through. We want to see how you can transform complex ideas into engaging narratives that resonate with audiences. Share examples of your previous work that highlight your creativity and ability to connect with people.
Tailor Your Content: Make sure to tailor your application to the specific role of Senior Social Media Manager. Highlight your experience with various platforms and how you've successfully managed social media strategies in the past. We love seeing candidates who understand the nuances of each platform and can adapt their content accordingly.
Be Bold and Authentic: Don't be afraid to be bold in your application! We appreciate authenticity and want to see your unique voice. Use your application to showcase your personality and how you would bring that to our social media channels. Remember, we’re looking for someone who can craft impactful content that stands out.
Apply Through Our Website: Finally, make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our mission and values while you’re at it!
How to prepare for a job interview at Department for Business and Trade
✨Know Your Platforms
Familiarise yourself with the specific social media platforms mentioned in the job description. Understand their unique features and audience demographics, and be ready to discuss how you would tailor content for each one. This shows that you’re not just a generalist but someone who can strategically leverage each platform.
✨Showcase Your Storytelling Skills
Prepare examples of past campaigns where you’ve successfully crafted compelling narratives. Be ready to explain how you transformed complex information into engaging content that resonates with audiences. Highlight your ability to connect real-world stories to broader themes, as this is crucial for the role.
✨Demonstrate Team Leadership
Think of instances where you’ve led a team or collaborated with multidisciplinary groups. Be prepared to discuss how you inspire creativity and ensure high-quality output. This will show that you can manage and motivate a talented social media team effectively.
✨Stay Ahead of Trends
Research current trends in social media and digital storytelling. Be ready to share your insights on emerging platforms and best practices. This demonstrates your proactive approach and commitment to keeping the organisation’s content fresh and relevant.
