Digital Performance Analyst

Reporting to a Senior Performance Analyst, the Performance Analyst will be part of a team with the remit of continuously improving the reporting capability across DBT. Measuring both the macro and micro moments of the user journey and being able to communicate this insight effortlessly to a wide range of audiences to optimise the potential of the digital estate across DBT. The Performance Analyst also plays an integral role within the wider DDaT Directorate through the collaboration of digital skills and experience in delivering data solutions and analysis to drive continuous improvement and user value.

A performance analyst is a numerate role, with experience in analysis or data handling. The role requires responsibility for the accuracy and quality of data and analysis, and how they are used. As a Performance Analyst you will be part of a high‑performing and dynamic team, responsible for communicating analysis and insight across DBT digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.

You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will contribute to decision‑making throughout the product life cycle, as well as work in collaboration with user researchers, developers and other roles throughout the product life cycle. You will be able to identify and apply the most appropriate analytical techniques to bring different sources together to tell a story and involve teams in analytics to increase consensus and challenge assumptions. You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user‑centric approach and manage competing priorities, collaborating with professions that are focused on user‑centred design (for example, user research, user experience, content, design, business analysis).

Key Responsibilities

• Define what “good” looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs.
• Develop performance analysis projects, selecting the most appropriate methodologies to generate actionable insights.
• Analyse service performance data—primarily from Google Analytics, complemented by other quantitative and qualitative data sources—to identify opportunities for service improvement.
• Collaborate with product teams to assess and enhance the performance of digital services across the product lifecycle.
• Present analytical findings clearly and persuasively, tailoring communication to suit different audiences.
• Apply quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs.
• Develop and maintain dashboards, ensuring key stakeholders, product owners and policy teams have access to timely and relevant performance data.

A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. In certain recruitment situations such as high‑volume, seasonal and high‑peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non‑disabled people. For more details please refer to the Disability Confident guidelines.

The Department for Business and Trade (DBT) has a clear mission—to grow the economy. Our role is to help businesses invest, grow and export to create jobs and opportunities right across the country. We do this in three ways. Firstly, we help to build a strong, competitive business environment, where consumers are protected and companies rewarded for treating their employees properly. Secondly, we open international markets and ensure resilient supply chains through Free Trade Agreements, trade facilitation and multilateral agreements. Finally, we work in partnership with businesses every day, providing advance, finance and deal‑making support to those looking to start up, invest, export and grow.

The Digital, Data and Technology (DDaT) directorate develops and operates tools and services to support us in this mission. The team has been nominated four times in a row for “Best Public Sector Employer” at the Women in Tech awards and won the award in 2025!