At a Glance
- Tasks: Lead global commerce strategy and drive transformative growth for clients across multiple markets.
- Company: Join dentsu, a global leader in integrated growth and transformation.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Shape the future of commerce with innovative solutions and make a real impact.
- Qualifications: Extensive experience in commerce strategy and digital marketing required.
The predicted salary is between 43200 - 72000 £ per year.
The Global Commerce Lead is responsible for defining, accelerating and operationalising dentsu's global commerce vision across all iProspect markets and regions, with a focus on delivering integrated, end-to-end commerce solutions that differentiate iProspect in the market. This role acts as the enterprise owner of commerce strategy, partnering closely with leaders across dentsu Creative, dentsu Media, Merkle, CXM and Integrated Solutions to unify capabilities, build new offerings and drive transformative growth for clients. The Global Commerce Lead develops scalable global frameworks, strengthens dentsu's commerce product ecosystem and ensures excellence across retail media, eCommerce, omnichannel commerce, digital shelves and emerging AI-driven commerce solutions. The role serves as a senior advisor to global clients, regional executives and market leaders, guiding commerce transformation, shaping commercial models and driving multi-market growth for iProspect and its clients.
Global Commerce Strategy & Vision
- Define and own iProspect's end-to-end global commerce strategy, ensuring alignment with dentsu priorities, growth targets and One dentsu operating principles.
- Create a unified global commerce framework that integrates Media, CXM, Creative, Data and Tech into a single client-facing offering.
- Build a long-term roadmap for commerce capability development across markets, including global standards, certifications and IP.
Global Client Growth & Enterprise Business Development
- Partner with Global Client Presidents, Regional CEOs and Solutions teams to drive commerce led growth for top global accounts.
- Lead senior-level strategy for major pitches involving retail media, commerce strategy and omnichannel transformation.
- Develop scalable commerce programs for global and multi-market engagements across automotive, CPG, retail, technology, finance and luxury categories.
Capability Building Across dentsu Creative, Media & Merkle
- Establish global practice standards, training and enablement programs for iProspect markets.
- Partner with Merkle to integrate commerce data, identity, experience management and customer journey intelligence into dentsu's commerce offerings.
- Ensure commerce excellence across creative content, media planning/buying retail media networks, marketplaces and customer experience.
Innovation, Productisation & AI
- Develop new commerce products, methodologies, and differentiators that scale across dentsu's network.
- Partner with the Data and Technology to evaluate and implement AI-driven commerce tools, automation models and retail media optimisation solutions.
- Accelerate the convergence of Media + CXM + Creative through commerce led transformation and integrated experience design.
Dentsu Enterprise Enablement & Global Collaboration
- Build a strong global commerce community across NA, EMEA, APAC, and LATAM, including operating cadences, learning programs and shared forums.
- Develop cross-market playbooks, toolkits, case studies and templates to ensure consistent deployment.
- Partner with Regional and Market Commerce Leads to identify capability gaps, prioritise investment, and enable scalable growth.
Thought Leadership & External Visibility
- Represent iProspect as a global authority on commerce strategy, omnichannel transformation, retail media and future-of-commerce trends.
- Publish thought leadership, lead global webinars and represent iProspect at major industry events (e.g., Cannes Lions, Shoptalk, Advertising Week, CES).
- Build deep partnerships with platforms such as Amazon, Walmart, TikTok, Google, Meta and major retail media networks.
Extensive experience in commerce strategy, retail media, eCommerce operations, consulting or performance-driven digital marketing. Experience leading global commerce transformation across multiple regions (NA, EMEA, APAC, LATAM). Proven success building and scaling commerce capabilities inside a global network, digital agency, consulting firm or large platform. Deep experience with Amazon, Walmart Connect, Alibaba, Mercado Libre, Instacart and global retail media networks. Strong background in AI-driven commerce, product content, digital shelf analytics, performance media and customer experience. Proven ability to transform complex commerce ecosystems into scalable global strategies. Recognised authority across retail media, marketplaces, AI-enabled commerce and omnichannel innovation. Mastery of retail media, product content, marketplaces, digital shelf management, DTC, and commerce analytics.
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
iProspect is an important part of our world-class offering - a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
This is a permanent role. This is a London-based role and operates under flexible working arrangements. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
Global Commerce Lead, iProspect in Westminster employer: Dentsu
Dentsu is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration across its global network. As the Global Commerce Lead at iProspect in London, you'll benefit from flexible working arrangements, a competitive salary, and a tailored benefits package, all while being part of a diverse team dedicated to driving transformative growth for iconic brands. With ample opportunities for professional development and thought leadership, this role positions you at the forefront of commerce strategy and digital transformation.
StudySmarter Expert Advice🤫
We think this is how you could land Global Commerce Lead, iProspect in Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Commerce Lead, iProspect in Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
