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- Tasks: Lead global commerce strategy and drive transformative growth for clients across multiple markets.
- Company: Join dentsu, a global leader in integrated growth and transformation.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Why this job: Shape the future of commerce with innovative solutions and make a real impact.
- Qualifications: Extensive experience in commerce strategy and digital marketing required.
- Other info: Be part of a diverse team that values creativity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
The Global Commerce Lead is responsible for defining, accelerating and operationalising dentsu's global commerce vision across all iProspect markets and regions, with a focus on delivering integrated, end-to-end commerce solutions that differentiate iProspect in the market. This role acts as the enterprise owner of commerce strategy, partnering closely with leaders across dentsu Creative, dentsu Media, Merkle, CXM and Integrated Solutions to unify capabilities, build new offerings and drive transformative growth for clients. The Global Commerce Lead develops scalable global frameworks, strengthens dentsu's commerce product ecosystem and ensures excellence across retail media, eCommerce, omnichannel commerce, digital shelves and emerging AI-driven commerce solutions. The role serves as a senior advisor to global clients, regional executives and market leaders, guiding commerce transformation, shaping commercial models and driving multi-market growth for iProspect and its clients.
Global Commerce Strategy & Vision
- Define and own iProspect's end-to-end global commerce strategy, ensuring alignment with dentsu priorities, growth targets and One dentsu operating principles.
- Create a unified global commerce framework that integrates Media, CXM, Creative, Data and Tech into a single client-facing offering.
- Build a long-term roadmap for commerce capability development across markets, including global standards, certifications and IP.
Global Client Growth & Enterprise Business Development
- Partner with Global Client Presidents, Regional CEOs and Solutions teams to drive commerce led growth for top global accounts.
- Lead senior-level strategy for major pitches involving retail media, commerce strategy and omnichannel transformation.
- Develop scalable commerce programs for global and multi-market engagements across automotive, CPG, retail, technology, finance and luxury categories.
Capability Building Across dentsu Creative, Media & Merkle
- Establish global practice standards, training and enablement programs for iProspect markets.
- Partner with Merkle to integrate commerce data, identity, experience management and customer journey intelligence into dentsu's commerce offerings.
- Ensure commerce excellence across creative content, media planning/buying retail media networks, marketplaces and customer experience.
Innovation, Productisation & AI
- Develop new commerce products, methodologies, and differentiators that scale across dentsu's network.
- Partner with the Data and Technology to evaluate and implement AI-driven commerce tools, automation models and retail media optimisation solutions.
- Accelerate the convergence of Media + CXM + Creative through commerce led transformation and integrated experience design.
Dentsu Enterprise Enablement & Global Collaboration
- Build a strong global commerce community across NA, EMEA, APAC, and LATAM, including operating cadences, learning programs and shared forums.
- Develop cross-market playbooks, toolkits, case studies and templates to ensure consistent deployment.
- Partner with Regional and Market Commerce Leads to identify capability gaps, prioritise investment, and enable scalable growth.
Thought Leadership & External Visibility
- Represent iProspect as a global authority on commerce strategy, omnichannel transformation, retail media and future-of-commerce trends.
- Publish thought leadership, lead global webinars and represent iProspect at major industry events (e.g., Cannes Lions, Shoptalk, Advertising Week, CES).
- Build deep partnerships with platforms such as Amazon, Walmart, TikTok, Google, Meta and major retail media networks.
Extensive experience in commerce strategy, retail media, eCommerce operations, consulting or performance-driven digital marketing. Experience leading global commerce transformation across multiple regions (NA, EMEA, APAC, LATAM). Proven success building and scaling commerce capabilities inside a global network, digital agency, consulting firm or large platform. Deep experience with Amazon, Walmart Connect, Alibaba, Mercado Libre, Instacart and global retail media networks. Strong background in AI-driven commerce, product content, digital shelf analytics, performance media and customer experience. Proven ability to transform complex commerce ecosystems into scalable global strategies. Recognised authority across retail media, marketplaces, AI-enabled commerce and omnichannel innovation. Mastery of retail media, product content, marketplaces, digital shelf management, DTC, and commerce analytics.
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
iProspect is an important part of our world-class offering - a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
This is a permanent role. This is a London-based role and operates under flexible working arrangements. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
Global Commerce Lead, iProspect in Westminster employer: Dentsu
Contact Detail:
Dentsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Commerce Lead, iProspect in Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their commerce strategy and think about how your skills can contribute to their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience in commerce strategy and how it aligns with the company's vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, get clicking and let’s make it happen!
We think you need these skills to ace Global Commerce Lead, iProspect in Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Global Commerce Lead role. Highlight your expertise in commerce strategy and any relevant achievements that showcase your ability to drive growth.
Showcase Your Collaboration Skills: Since this role involves partnering with various teams, emphasise your experience working cross-functionally. Share examples of how you've successfully collaborated with different departments to achieve common goals.
Demonstrate Thought Leadership: As a senior advisor, it's crucial to show your understanding of current trends in commerce and digital marketing. Include any thought leadership pieces you've published or events you've spoken at to illustrate your expertise in the field.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application is reviewed promptly and gives you the best chance to stand out in the process!
How to prepare for a job interview at Dentsu
✨Know the Commerce Landscape
Before your interview, dive deep into the current trends in global commerce, especially those relevant to iProspect. Familiarise yourself with key players like Amazon and Walmart, and understand how AI is shaping the future of commerce. This knowledge will help you speak confidently about the industry and demonstrate your passion for the role.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing commerce strategies. Think of specific examples where you've successfully driven growth or transformed a business model. Be ready to explain how you would approach building a unified global commerce framework at iProspect, as this will show your strategic mindset.
✨Collaborate and Communicate
This role requires working closely with various teams across dentsu. Highlight your collaboration skills by sharing examples of how you've partnered with different departments to achieve a common goal. Emphasise your ability to communicate complex ideas clearly, as this will be crucial when advising clients and leading pitches.
✨Prepare for Thought Leadership Questions
As a potential authority on commerce strategy, be prepared to discuss your views on future trends in retail media and omnichannel transformation. Think about how you can contribute to thought leadership initiatives at iProspect, such as webinars or industry events. This will show that you're not just looking to fill a role but are eager to make a significant impact.
