At a Glance
- Tasks: Lead user acquisition and analytics for gaming clients, driving player growth through data-driven strategies.
- Company: Join Dentsu, a global leader in innovative marketing solutions with a focus on gaming.
- Benefits: Enjoy a competitive salary, flexible working arrangements, and a tailored benefits package.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Make an impact in the gaming industry while collaborating with top brands and creative teams.
- Qualifications: Experience in user acquisition, performance marketing, and data analytics is essential.
The predicted salary is between 60000 - 80000 £ per year.
Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
dentsu Gaming is a division of dentsu group, leveraging its deep cultural understanding and history of innovation to create impactful gaming marketing and media strategies. With a global network and strategic partnerships with industry giants like Roblox, Sony, Nintendo, Namco Bandai, Overwolf, and Anzu, dentsu Gaming helps brands authentically engage with the gaming community. Their expertise spans in-game advertising, branded integrations, and the development of original games, positioning them as leaders in the rapidly evolving gaming industry, as well as pioneers in media.
We're hiring for a User Acquisition & Analytics Lead as part of dentsu Gaming in London.
Purpose of the Role
dentsu Gaming is looking for a performance-focused, data-fluent leader to own both user acquisition and analytics across our gaming client portfolio. You will drive scalable player growth through high-performance paid campaigns while building the data infrastructure, dashboards, and insights that optimise every stage of the player journey. Working across Gaming Agency Services, Games Development, Gaming Products, and Consulting, you will be the connective tissue between campaign execution and strategic decision-making.
Key Responsibilities
- User Acquisition Strategy and Paid Growth: Own end-to-end UA strategy across global gaming titles and markets. Manage multi-million budgets across social (Meta, TikTok, Google), SDK networks (AppLovin, Unity, Mintegral), DSPs, Apple Search Ads, and creator ecosystems. Define testing roadmaps, scaling methodologies, and channel mix for both launches and live titles.
- Analytics, Data and Performance Reporting: Build and manage dashboards tracking campaign KPIs (CPI, ROAS, LTV, retention) across network, audience, and market levels. Use SQL, BI tools, and visualisation platforms (Tableau, Power BI) to surface actionable insights. Develop performance models to guide investment decisions and support client-ready reporting and presentations.
- Market, Audience and Competitor Analysis: Conduct ongoing research into gaming trends, audience behaviours, and competitor activity. Translate findings into segmentation frameworks and go-to-market strategy inputs. Stay ahead of industry developments to incorporate relevant intelligence into campaign planning.
- Creative Testing & Optimisation: Design and run A/B tests at scale across creatives, formats, and messaging. Partner with Creative teams to ensure assets meet platform requirements and maximise conversion. Drive a culture of rapid iteration informed by data.
- Cross Functional Collaboration and Client Support: Act as the bridge between Analytics, Creative, Media, and Account teams. Work with Product to ensure proper UA and tracking setup for new titles and feature releases. Contribute data-driven insights to client pitches and strategic presentations. Nurture relationships with major advertising partners to unlock testing opportunities.
- Programmatic and Marketing Mix Modelling (MMM): Implement and evaluate marketing mix modelling approaches to measure cross channel impact beyond platform attribution. Provide knowledge on programmatic buying strategy across DSPs, including private marketplace access. Build the business case for incrementality testing and MMM adoption across the gaming client portfolio.
Qualifications + Skills
- Several years in User Acquisition, performance marketing, or data/analytics.
- Proven track record across multi-channel User Acquisition portfolios.
- Gaming, digital marketing or media experience.
- Experience supporting or leading global campaigns.
- Experienced in MMP's: AppsFlyer, Adjust or Singular.
- Expertise in supporting or leading global campaigns.
What we offer
This is a permanent role. The team is based in our London office but operates under flexible working arrangements. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London
Brand: Dentsu Solutions
Time Type: Full time
Contract Type: Permanent
User Acquisition Analytics Lead employer: Dentsu
Dentsu is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the User Acquisition Analytics Lead role in London. With a commitment to employee growth, Dentsu offers tailored benefits and flexible working arrangements, empowering team members to thrive both personally and professionally. The company's focus on innovation and collaboration within the gaming sector ensures that employees are at the forefront of industry advancements, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Analytics Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dentsu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dentsu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dentsu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dentsu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace User Acquisition Analytics Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dentsu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dentsu:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dentsu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dentsu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dentsu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dentsu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
