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For Companies At a Glance
- Tasks: Design and optimise automated marketing campaigns while managing the marketing tech stack.
- Company: Join Dentsu, a diverse and inclusive company that values creativity and innovation.
- Benefits: Enjoy flexible working arrangements, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in marketing automation and work with cutting-edge technology.
- Qualifications: 3-5 years experience with marketing automation and CRM platforms, strong analytical skills.
- Other info: Dynamic role with a focus on collaboration and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
This role has two key functionalities; supporting the Marketing Director with the designing, executing, optimising, and reporting on automated marketing programmes; and supporting the Director of Marketing Operations with the overseeing of the marketing technology stack, recommending enhancements, and new technologies to ensure the success of the marketing team.
Key Responsibilities
- Marketing Automation Management: Design, build, launch, and optimize multi-step automated campaigns (email, nurture flows, scoring programs, trigger-based communications). Maintain and enhance the marketing automation platform (Marketo). Partner with content, product marketing, and demand gen teams to develop effective messaging and workflows. Support marketing and data manager with email A/B tests, and segmentation strategies.
- Database Management & Segmentation: Manage audience lists, segmentation, and data integrity within the marketing automation and CRM systems. Monitor and improve database health (opt-ins, deliverability, bounce rates, engagement). Collaborate with CRM teams to ensure accurate data syncs, attribution, and lifecycle tracking.
- Lead Management & Funnel Operations: Configure and optimise lead scoring models. Implement routing rules and ensure proper handoff of qualified leads to sales. Support lifecycle programs that nurture leads from acquisition through cross-sell, and retention.
- Technology & Process Enablement: Serve as the first point of contact on marketing technology tools and best practices. Train stakeholders on platform usage, workflows, and compliance considerations. Continuously evaluate new tools, integrations, and industry trends to improve automation performance and the MarTech roadmap.
Experience And Skills
- 3-5 years of experience with marketing automation platforms such as Salesforce Marketing Account Engagement, Pardot.
- 3-5 years of hands-on experience with CRM platforms preferably Salesforce, administrator certification or equivalent experience.
- Excellent understanding of lead lifecycle, funnel metrics, and B2B campaign operations.
- Analytical mindset with experience translating business requirements into technical development ones.
- Knowledge of API-based integrations or tools such as Snaplogic, Fivetran, Zapier, etc.
- Experience with HTML/CSS for email template edits.
About You
You are a detail-oriented, organised, and able to manage multiple projects concurrently, have strong communication skills and the ability to convey complex technical information to business users. You are a problem solver.
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London
Brand: Merkle
Time Type: Full time
Contract Type: Permanent
SFDC Marketing Automation Specialist employer: Dentsu
Contact Detail:
Dentsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SFDC Marketing Automation Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and CRM systems. We recommend role-playing with a friend to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we love seeing candidates who are proactive.
We think you need these skills to ace SFDC Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with marketing automation platforms like Salesforce Marketing Account Engagement or Pardot. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects!
Show Off Your Analytical Skills: Since this role requires an analytical mindset, include examples of how you've translated business requirements into technical solutions. We love seeing candidates who can demonstrate their problem-solving abilities through real-life scenarios.
Highlight Collaboration Experience: This position involves working closely with various teams, so be sure to mention any past experiences where you collaborated with content, product marketing, or demand generation teams. We value teamwork and want to know how you’ve contributed to successful projects.
Apply Through Our Website: We encourage you to submit your application through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Dentsu
✨Know Your Tools Inside Out
Make sure you’re well-versed in marketing automation platforms like Marketo and Salesforce. Brush up on your knowledge of A/B testing, segmentation strategies, and lead scoring models. Being able to discuss specific features or recent updates will show that you're proactive and engaged with the technology.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've improved database health or optimised campaigns based on metrics. This will demonstrate your analytical mindset and ability to translate business needs into technical solutions.
✨Communicate Clearly and Confidently
Since this role involves conveying complex information, practice explaining technical concepts in simple terms. Use examples from your experience where you’ve trained others or collaborated with different teams. This will highlight your strong communication skills and ability to work cross-functionally.
✨Emphasise Your Problem-Solving Abilities
Be ready to share specific challenges you've faced in previous roles and how you overcame them. Whether it was a tech issue or a campaign that didn’t perform as expected, showing your problem-solving approach will resonate well with the interviewers.
