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- Tasks: Lead a team in executing innovative programmatic advertising campaigns.
- Company: Join dentsu, a global leader in digital media and AdTech innovation.
- Benefits: Enjoy hybrid working, private medical insurance, and 25 days annual leave.
- Why this job: Shape the future of digital media while working with top-tier clients and cutting-edge technology.
- Qualifications: Extensive experience in programmatic advertising and strong leadership skills required.
- Other info: Dentsu values diversity and inclusion, welcoming applicants from all backgrounds.
The predicted salary is between 48000 - 84000 £ per year.
Job DescriptionDentsu is an integrated growth and transformation partner to the world\’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
IntroductionWe\’re hiring for a Senior Programmatic Manager as part of Dentsu in London .
Purpose of the RoleThe Senior Programmatic Manager role is responsible for leading planning and accurate execution of Programmatic campaigns as well as solid experience in DSPs and Programmatic technology. Taking a key role in successful delivery of campaigns, they will demonstrate best-in-class media planning across multiple media channels, and great client management.
Key Responsibilities
Demonstrate advanced understanding of Programmatic technology and the wider digital ecosystem, building relationships with key partners by being a key contact point in creating new opportunities for activation.
Supporting, training and mentoring of the Programmatic Account Executives and/or Programmatic Account Managers, in delivering all campaign planning and implementation.
Showcase the ability to build, manage, optimise and troubleshoot varied Programmatic campaigns that span the marketing funnel, utilising market-leading DSPs.
Be comfortable and confident manipulating large data sets to pull out meaningful insights for clients against their KPIs.
Utilise exceptional communication skills to effectively liaise with the internal team, forge close bonds with existing clients and develop frameworks for emerging programmatic channels.
Supporting the account leads and/or the wider agency leadership team with projects as required, including new business pitching, presentations, B2B product development and award entries.
Own commercial practices including invoicing, spend delivery, investment and margin management to help drive the profitability of the department.
Qualifications + Skills
Strong programmatic activation experience & ideally good experience across multiple programmatic channels.
Advanced knowledge of MS Office Suite, particularly MS Excel and PowerPoint.
Experience using industry standard ad serving/buying tools such as Amazon, DV360, Trade Desk, Meta, Amazon and Google Analytics.
Exceptional knowledge of the market both locally and globally, and the role that programmatic display plays within the digital ecosystem.
High degree of numeracy and literacy.
Detail orientated with first class analytical skills.
What we offer
This is a permanent role.
The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every Tuesday and Thursday.
As well as a competitive salary, you\’ll enjoy a benefits package that you can tailor to your needs.
Inclusion and DiversityAt Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.
Location: London
Brand: Dentsu Media
Time Type: Full time
Contract Type: Permanent
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Senior Programmatic Manager employer: Dentsu
Contact Detail:
Dentsu Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Programmatic Manager
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising and AI-driven optimisation. Being well-versed in these areas will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the programmatic space, especially those who work at dentsu or similar companies. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific examples of high-impact campaigns you've managed. Highlight your leadership skills and how you've driven results through innovative strategies, as this aligns closely with the responsibilities of the Senior Programmatic Manager role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data analysis tools like SQL and Looker Studio in past roles. This will demonstrate your technical proficiency and ability to translate complex insights into actionable strategies.
We think you need these skills to ace Senior Programmatic Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in programmatic advertising and media buying. Focus on your leadership skills and any successful campaigns you've managed, especially those that involved AI-driven optimisation or first-party data strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for programmatic advertising and how you can contribute to dentsu's innovative approach. Mention specific examples of how you've driven measurable business results in previous roles.
Showcase Technical Proficiency: Emphasise your analytical skills and familiarity with tools like SQL, Looker Studio, and any advanced analytics tools you’ve used. Provide examples of how you've translated complex data insights into actionable strategies.
Highlight Leadership Experience: Discuss your experience in managing teams and mentoring junior traders. Share specific instances where your leadership has led to successful campaign execution and strategic planning.
How to prepare for a job interview at Dentsu
✨Showcase Your Programmatic Expertise
Be prepared to discuss your extensive experience in programmatic advertising and media buying. Highlight specific campaigns you've managed, the DSPs you've used, and how you've leveraged data to drive results.
✨Demonstrate Leadership Skills
As a Senior Programmatic Manager, you'll need to lead a team. Share examples of how you've successfully managed teams in the past, mentored junior traders, and contributed to their professional growth.
✨Prepare for Technical Questions
Expect questions about your analytical skills and technical proficiency. Be ready to discuss your experience with SQL, Looker Studio, and any other data analysis tools you’ve used to optimise campaigns.
✨Stay Updated on Industry Trends
Dentsu values innovation and staying ahead of trends. Research recent advancements in AI-driven optimisation and programmatic advertising, and be ready to share your insights on how these can impact future campaigns.
