Senior Paid Social Campaign Manager

As champions for meaningful progress, we help our clients to win, keep and grow their best customers with best-in-class services and solutions in media, CXM, and creative. We all are striving to be a force for good — for our people, for our clients, for the industry and for our society. We keep our people at the centre, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.

The Global Addressable Media team is working across London and Amsterdam, delivering digital media services to connect brands with consumers via best-in-class digital ad experiences and drive sustainable growth. Together with 100 like-minded colleagues we run digital campaigns for advertisers over 50+ markets around the world.

As a Senior Paid Social Campaign Manager, you’ll play a crucial role in implementing paid media advertising strategies. You will be responsible for overseeing the planning, execution, and optimization of our paid social advertising campaigns. You will work closely with client(s) and internal teams to ensure campaigns are strategically sound and meet performance goals. Your expertise in paid media technology and data analysis will be critical in driving efficient and effective advertising strategies.

The primary purpose of a Senior Paid Social Campaign Manager is to drive successful paid social media campaigns that meet the strategic objectives of the clients. This role is essential for maximizing the effectiveness of paid media advertising efforts, ensuring that campaigns are targeted, optimized, and aligned with broader marketing goals.

This role has 8 focus areas:

• Ad Tech Proficiency: Mastery of paid social advertising technologies, including DSPs (Demand-Side Platforms), DMPs (Data Management Platforms), and Ad Servers.
• Analysis and Reporting: Analyse campaign performance data to derive insights and make informed recommendations. Create detailed reports for clients and internal stakeholders, highlighting key performance metrics and insights. Conduct A/B tests to evaluate the effectiveness of different creatives, landing pages, and targeting strategies.
• Campaign Management: Develop and implement paid social campaign strategies that align with client goals and objectives. Oversee the setup of paid social campaigns, including audience targeting, bidding strategies, and ad placements. Continuously optimize campaigns for performance, including adjusting bids, creatives, and targeting based on performance data. Manage campaign budgets to ensure efficient spend and ROI.
• Client Serving and Stakeholder Collaboration: Handle strategy deployment presentations, escalations, performance reviews, etc. Work closely with creative, analytics, and stakeholders/markets to ensure integrated campaign execution.
• Excellent Communication Skills: Strong written and verbal communication skills to effectively interact with clients, stakeholders, and internal teams.
• Industry Knowledge: Keep abreast of industry trends, new technologies, and best practices in paid social advertising. Participate in ongoing training and professional development to continuously improve skills and knowledge.
• Account Progression and Innovation: Identify upsell and growth opportunities in collaboration with Client Managers. Contribute to strategic planning and internal process improvements. Lead testing initiatives and drive innovation in campaign execution.
• Team Leader: Manage team tasks, workload, resources, and objectives. Regularly contribute to wider team initiatives beyond own team, such as training and new business.

You have at least 4+ years of advanced hands-on experience within a buying platform. Meta Business Manager, Snapchat and Smartly are a must; You have excellent project management, presentational and problem-solving skills; You have advanced knowledge in the paid media ecosystems, vendor partnership management and ad verification partners; You are known for your exceptional client servicing capacity; You have excellent communication and collaboration skills; You have a strong passion for digital marketing and the desire to grow within this industry.

What do we offer? 3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days; 2 Social Impact Days - you can volunteer for the cause of your choice; Extensive learning and development possibilities - wide range of in person and online training courses; Clear career progression - you can grow towards a Lead position; Plenty of room for socializing and other cool things besides work, such as Friday afternoon gatherings, boot camps, boxing lessons, karaoke, a game of pool or table tennis and the well-known dentsu parties; A hybrid work model, we work 3 days at the office, 2 days at home; And, of course, a good salary and excellent fringe benefits.